Coca-Cola Bottling Co. of Elizabethtown, Inc. v. Coca-Cola Co.

988 F.2d 386
CourtCourt of Appeals for the Third Circuit
DecidedFebruary 17, 1993
DocketNos. 91-3496, 91-3498
StatusPublished
Cited by16 cases

This text of 988 F.2d 386 (Coca-Cola Bottling Co. of Elizabethtown, Inc. v. Coca-Cola Co.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Third Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Coca-Cola Bottling Co. of Elizabethtown, Inc. v. Coca-Cola Co., 988 F.2d 386 (3d Cir. 1993).

Opinion

OPINION OF THE COURT

HUTCHINSON, Circuit Judge.

These consolidated appeals are from orders the United States District Court for the District of Delaware entered in one of three related actions1 concerning the contracts between The Coca-Cola Company (the Company) and some of its bottlers who have persisted in refusing the Company’s proposed amendments to its agreements to supply the bottlers’ requirements of Coca-[390]*390Cola bottling syrup.2 In the appeal at our Docket No. 91-3496, eighteen bottlers of the soft drink known as Coca-Cola appealed an order of the United States District Court for the District of Delaware dismissing their amended Count Two claim for declaratory and injunctive relief.3 The relief sought would have required the Company to supply them with Coca-Cola syrup (herein the syrup) sweetened with high-fructose corn syrup (HFCS) under contracts that license them to market bottled Coca-Cola in a particular territory. Their licenses had their roots in the terms of an 1899 national franchise the Company had granted the predecessor of the bottlers’ licensors. That franchise was, however, amended from time to time and ultimately modified by agreements incorporated into two 1921 Consent Decrees (herein Consent Decrees) which settled a 1920 dispute between the Company and the bottlers’ li-censors.

In its cross-appeal at Docket No. 91-3498, the Company challenges the order of the district court awarding a total of $20,-742,398.20 in compensatory damages and prejudgment interest for breach of contracts to the eighteen bottlers who continue to seek injunctive relief in No. 91-3496 and twelve other bottlers who formerly bottled and distributed Coca-Cola (herein the “former bottlers”). These thirty bottlers claimed in Count One of their complaint that the Company had breached its contractual obligations to them when it unilaterally substituted syrup sweetened with the cheaper HFCS for syrup sweetened with the more expensive cane or beet sugar they claim that the Consent Decrees require. The Consent Decrees followed a 1920 law suit the bottlers’ licensors brought against the Company, after World War I fluctuations in the supply and price of cane sugar, then the exclusive sweetener used for the syrup, ignited a heated dispute between the parties. The bottlers’ individual contracts are similar in all material respects and their terms derive their meaning from the 1899 contract, as ultimately modified by the Consent Decrees.

The primary issue in the appeal of the bottlers at No. 91-3496 and the Company’s cross-appeal at No. 91-3498, as well as the companion appeal at No. 91-3497 of another somewhat overlapping set of bottlers who claim entitlement to diet Coke syrup, is what type of syrup the Company is contractually obligated to provide its bottlers [391]*391under the bottling contracts derived from the 1899 franchise, as amended and ultimately modified by the Consent Decrees. The district court held that two key terms in the Consent Decrees, “sugar” and “syrup,” were ambiguous and, after evidential hearings, interpreted sugar in the light of the parties’ practices over the years. The district court’s findings concerning the meaning the parties intended to give the term “sugar” are the subject of Coke III and its findings concerning the parties’ intent in using the term “syrup” are made in Coke VII.

In amended Count Three of their complaint, the bottlers sought additional damages because, they claimed, the Company overpriced the naturally sweetened syrup it was selling to them by determining the market price for sugar contrary to the pricing formula the Consent Decrees set for syrup. In Count Four, the bottlers claimed a share of monies the Company received in settlement of an antitrust action it had brought against the major refiners of sugar.4

We hold that the district court did not err in determining that the Consent Decrees and the resulting contracts with the bottlers covered only syrup sweetened with 5.32 pounds per gallon of cane or beet sugar. We will therefore affirm the district court’s order dismissing the bottlers’ demands for syrup sweetened with HFCS. We also agree with the district court that the Company breached its contracts with the bottlers when it began unilaterally supplying them with syrup sweetened with HFCS. Nevertheless, because the HFCS-sweetened syrup was comparable in all material respects to the syrup made with 5.32 pounds per gallon of cane or beet extracted sugar, we also hold that the bottlers have not shown that they suffered any loss of economic expectancy as a result of this breach. Therefore, the district court’s award of compensatory damages to the bottlers on Count One of their complaint, including its award of pre-judgment interest, will be vacated and the case remanded with instructions to substitute therefor an award of $1.00 in nominal damages to each of the bottlers who are cross-appellees at our Docket No. 91-3498. In all other respects we will affirm the orders of the district court.

I.

A.

The history of Coca-Cola is essential background to our analysis of this case.5 The story begins in 1886 when an Atlanta pharmacist, Dr. John Smyth Pemberton, developed the formula for Coca-Cola. Soon afterward, Asa G. Candler, also a pharmacist and the owner of a wholesale drug company, purchased an interest in the formula and the trademark and formed the Company to manufacture and market Coca-Cola syrup to drugstores for use in a fountain beverage.

In 1899, two Chattanooga lawyers, B.F. Thomas and J.B. Whitehead, bought the rights to receive Coca-Cola syrup at a fixed price for vending in “bottles or other receptacles” throughout the United States with the exception of Connecticut, Maine, Massachusetts, Mississippi, New Hampshire, Rhode Island, Texas and Vermont. Thomas and Whitehead also received the exclusive right to use the trademark “Coca-Cola” on bottles in the territories covered by the contract. The bottling rights the Company conveyed to Thomas and Whitehead were exclusive, not only of all other potential bottlers, but also of the Company itself, which reserved only the exclusive right to distribute its syrup for use at soda fountains in non-bottled soft drinks and to manufacture bottling syrup for sale to Thomas and Whitehead. As part of the deal, Thomas and Whitehead [392]*392agreed to buy their requirements for Coca-Cola bottling syrup from the Company. Under these exclusive bottling contracts (the 1899 Contracts), Whitehead and Thomas agreed to “establish in the city of Atlanta, as soon as the necessary machinery and buildings can be obtained, a bottling plant for the purpose of bottling a mixture of Coca-Cola syrup preparation with carbonic acid and water.” Coca-Cola Bottling Co. v. Coca-Cola Co., 269 F. 796, 800 (D.Del.1920) (Coke 1920) (quoting 1899 contract).

Thomas and Whitehead formed the “Coca-Cola Bottling Company,” a Tennessee corporation, in December 1899. Shortly after its formation, they decided to assign some of their rights under the 1899 contract to outside bottlers. Thomas and Whitehead soon disagreed about the terms of the contracts between their company and the bottlers who would actually bottle Coca-Cola. They decided to divide the Coca-Cola bottling business and go their separate ways. Thomas retained the original Tennessee bottling company (the “Thomas Company”) and an exclusive territory for the business of bottling Coca-Cola in approximately fifteen states.

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Coca-Cola Bottling Company of Elizabethtown, Inc. Jackson Coca-Cola Bottling Company Dixie Coca-Cola Bottling Company, Incorporated New Bern Coca-Cola Bottling Works, Inc. Plymouth Coca-Cola Bottling Company, Incorporated Owensboro Coca-Cola Bottling Company, Inc. Sacramento Coca-Cola Bottling Co., Inc. Coca-Cola Bottling Company of Shelbyville, Inc. Beaver Coca-Cola Bottling Co. Quaker State Coca-Cola Bottling Company the Cleveland Coca-Cola Bottling Company, Inc. Keystone Coca-Cola Bottling Company Central Coca-Cola Bottling Company, Inc. Reading Coca-Cola Bottling Works Coca-Cola Bottling Company of Shreveport, Inc. (Formerly Star Bottling Works, Ltd.) the Coca-Cola Bottling Company of Fort Smith, a Partnership Texarkana Coca-Cola Bottling Company Coca-Cola Bottling Company Las Cruces Coca-Cola Bottling Company West Plains Coca-Cola Bottling Company the Coca-Cola Bottling Company of Tucson, Inc. Hattiesburg Coca-Cola Bottling Company Magnolia Coca-Cola Bottling Company, Inc. Coca-Cola Bottling Company of Tulsa, Inc. Ouachita Coca-Cola Bottling Company, Inc. Natchez Coca-Cola Bottling Co., Inc. Wichita Coca-Cola Bottling Co. Coca-Cola Bottling Co. (North Dakota) Marshall Coca-Cola Bottling Co. Liquidating Trust Permian Coca-Cola Bottling Co. Scioto Coca-Cola Bottling Co. Richmond Coca-Cola Bottling Co. Coca-Cola Bottling Co. Of Kennett (A Partnership) Coca-Cola Bottling Co. Of Jamestown Streator Coca-Cola Bottling Co. Texas Coca-Cola Bottling Co. Jefferson City Coca-Cola Bottling Co. Coca-Cola Bottling Co., Inc., Alexandria, Mn Deming Coca-Cola Bottling Co. Trenton Coca-Cola Bottling Co. MacOn Coca-Cola Bottling Co. Mary Louise Goodrich Mary Louise Kay Robinson, Individually and as Trustee of the Kendall Family Inter Vivos Trust Ann Kay Hobson Haack, Individually and as Trustee of the Kendall Family Inter Vivos Trust John K. Hobson Margaret Dodge Hobson, Individually and as Trustee of the Kendall Family Inter Vivos Trust (Subst. For Natchez Coca-Cola Bottling Co., Inc.) Oliver C. Hutaff, Jr., as Trustee Under Shareholders' Lawsuit Trust Agreement (Subst. For Wilmington Coca-Cola Bottling Works, Inc. And Kelford Coca-Cola Bottling Works, Inc.) v. The Coca-Cola Company, a Delaware Corporation, Coca-Cola Bottling Co. Of Mt. Pleasant Coca-Cola Bottling Co. Of Muskegeon Coca-Cola Bottling Co. Of Dickinson Laredo Coca-Cola Bottling Company, Inc., Intervenors in D.C., Coca-Cola Bottling Company of Magnolia Sacramento Coca-Cola Bottling Company Coca-Cola Bottling Company of Elizabethtown, Inc. (Also Successor by Merger to Coca-Cola Bottling Co. Of Owensboro) Coca-Cola Bottling Company of Shelbyville Trenton Coca-Cola Bottling Company Plymouth Coca-Cola Bottling Company Coca-Cola Bottling Company of Dickinson Coca-Cola Bottling Co. Of Jamestown Coca-Cola Bottling Company of Williston Cleveland Coca-Cola Bottling Company Coca-Cola Bottling Company of Lehigh Valley (Formerly Known as Bethlehem) Laredo Coca-Cola Bottling Company Central Coca-Cola Bottling Company Love Bottling Company Coca-Cola Bottling Company of Lacrosse Arkansas-Georgia Company (Also Known as Nashville) Coca-Cola Bottling Company of Streator Natchez Coca-Cola Bottling Company Coca-Cola Bottling Company of Jefferson City Coca-Cola Bottling Company of MacOn Coca-Cola Bottling Company of Deming Coca-Cola Bottling Company of Tulsa Coca-Cola Bottling Company of Brownsville (Rgv) Coca-Cola Bottling Company of San Angelo Las Cruces Coca-Cola Bottling Company Coca-Cola Bottling Company of Tucson Coca-Cola Bottling Company (Alexandria) Coca-Cola Bottling Company of Marshall Oliver C. Hutaff, Jr., as Trustee Under Shareholders' Lawsuit Trust Agreement (Subst. For Wilmington Coca-Cola Bottling Works, Inc. And Kelford Coca-Cola Bottling Works, Inc.), Coca-Cola Bottling Company of Elizabethtown, Inc. Jackson Coca-Cola Bottling Company Dixie Coca-Cola Bottling Company, Incorporated New Bern Coca-Cola Bottling Works, Inc. Plymouth Coca-Cola Bottling Company, Incorporated Owensboro Coca-Cola Bottling Company, Inc. Sacramento Coca-Cola Bottling Co., Inc. Coca-Cola Bottling Company of Shelbyville, Inc. Beaver Coca-Cola Bottling Co. Quaker State Coca-Cola Bottling Company the Cleveland Coca-Cola Bottling Company, Inc. Keystone Coca-Cola Bottling Company Central Coca-Cola Bottling Company, Inc. Reading Coca-Cola Bottling Works Coca-Cola Bottling Company of Shreveport, Inc. (Formerly Star Bottling Works, Ltd.) the Coca-Cola Bottling Company of Fort Smith, a Partnership Texarkana Coca-Cola Bottling Company Coca-Cola Bottling Company Las Cruces Coca-Cola Bottling Company West Plains Coca-Cola Bottling Company the Coca-Cola Bottling Company of Tucson, Inc. Hattiesburg Coca-Cola Bottling Company Magnolia Coca-Cola Bottling Company, Inc. Coca-Cola Bottling Company of Tulsa, Inc. Ouachita Coca-Cola Bottling Company, Inc. Natchez Coca-Cola Bottling Co., Inc. Wichita Coca-Cola Bottling Co. Coca-Cola Bottling Co. (North Dakota) Marshall Coca-Cola Bottling Co. Liquidating Trust Permian Coca-Cola Bottling Co. Scioto Coca-Cola Bottling Co. Richmond Coca-Cola Bottling Co. Coca-Cola Bottling Co. Of Kennett (A Partnership) Coca-Cola Bottling Co. Of Jamestown Streator Coca-Cola Bottling Co. Texas Coca-Cola Bottling Co. Jefferson City Coca-Cola Bottling Co. Coca-Cola Bottling Co., Inc., Alexandria, Mn Deming Coca-Cola Bottling Co. Trenton Coca-Cola Bottling Co. MacOn Coca-Cola Bottling Co. Mary Louise Goodrich Mary Louise Kay Robinson, Individually and as Trustee of the Kendall Family Inter Vivos Trust Ann Kay Hobson Haack, Individually and as Trustee of the Kendall Family Inter Vivos Trust John K. Hobson Margaret Dodge Hobson, Individually and as Trustee of the Kendall Family Inter Vivos Trust (Subst. For Natchez Coca-Cola Bottling Co., Inc.) Oliver C. Hutaff, Jr., as Trustee Under Shareholders' Lawsuit Trust Agreement (Subst. For Wilmington Coca-Cola Bottling Works, Inc. And Kelford Coca-Cola Bottling Works, Inc.) v. The Coca-Cola Company, a Delaware Corporation, Coca-Cola Bottling Co. Of Mt. Pleasant Coca-Cola Bottling Co. Of Muskegeon Coca-Cola Bottling Co. Of Dickinson Laredo Coca-Cola Bottling Company, Inc., Intervenors in D.C., the Coca-Cola Company
988 F.2d 386 (Third Circuit, 1993)

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Bluebook (online)
988 F.2d 386, Counsel Stack Legal Research, https://law.counselstack.com/opinion/coca-cola-bottling-co-of-elizabethtown-inc-v-coca-cola-co-ca3-1993.