CoachComm, LLC v. Westcom Wireless, Inc.

CourtDistrict Court, M.D. Alabama
DecidedMay 2, 2023
Docket3:21-cv-00743
StatusUnknown

This text of CoachComm, LLC v. Westcom Wireless, Inc. (CoachComm, LLC v. Westcom Wireless, Inc.) is published on Counsel Stack Legal Research, covering District Court, M.D. Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
CoachComm, LLC v. Westcom Wireless, Inc., (M.D. Ala. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF ALABAMA EASTERN DIVISION

COACHCOMM, LLC, ) ) Plaintiff, ) ) v. ) Case No. 3:21-cv-743-RAH ) [WO] WESTCOM WIRELESS, INC., ) ) Defendant. )

MEMORANDUM OPINION AND ORDER I. INTRODUCTION Plaintiff CoachComm, LLC (located in Alabama) filed this suit against Defendant Westcom Wireless, Inc. (located in Pennsylvania) concerning the marketing, advertising, sales, and technology associated with their respective headset communication devices that each company sells to football coaching staffs throughout the country. CoachComm alleges that Westcom has engaged in false advertising in violation of the Lanham Act, 15 U.S.C. § 1125 (Counts IV and VI); false marking under 35 U.S.C. § 292 (Count III); and bad faith patent assertion under Ala. Code § 8-12A-1 (Count V). CoachComm also brings declaratory judgment claims for non-infringement and patent invalidity under the Patent Act, 35 U.S.C. § 1, et seq. (Counts I and II).1

Westcom has filed a Renewed Motion to Dismiss for Lack of Personal Jurisdiction or to Transfer. (Doc. 32.) The motion has been fully briefed, and the parties have been afforded the opportunity to conduct limited discovery on the issues

raised in the motion. For good cause, the Court concludes that it does not have personal jurisdiction over Westcom for the patent enforcement-related claims (Counts I, II, and V), but that it does have jurisdiction over Westcom for the false advertising claims (Counts III, IV, and VI). And as to the false advertising claims

over which the Court has personal jurisdiction, Westcom’s request to transfer venue of those claims to the Western District of Pennsylvania is due to be denied.2 Accordingly, Westcom’s motion is due to be granted in part and denied in part.

1 The parties currently are engaged in related litigation in the Western District of Pennsylvania, where Westcom brought a claim of false advertising against CoachComm. Westcom Wireless, Inc. v. CoachComm, LLC, No. 2:22-cv-0037-MRH (W.D. Pa.). That litigation is currently stayed, pending this Court’s decision as to Westcom’s pending Renewed Motion to Dismiss for Lack of Personal Jurisdiction or to Transfer (Doc. 32).

2 Westcom additionally filed a Motion for Leave to File a Sur-Rebuttal to CoachComm’s Sur- Reply, attaching its proposed brief and three new supporting exhibits. (Doc. 45.) CoachComm opposes this motion. (Doc. 47.) The Court finds that the arguments and evidence presented do not alter the Court’s adjudication of the underlying motion to dismiss, and accordingly, the motion is due to be denied as moot. II. STANDARD OF REVIEW A Rule 12(b)(2) motion challenges the court’s exercise of personal

jurisdiction over a defendant. See Fed. R. Civ. P. 12(b)(2). When the court does not conduct a discretionary evidentiary hearing on a Rule 12(b)(2) motion, the plaintiff bears the burden of establishing a prima facie case of personal jurisdiction over the

nonresident defendant. Cable/Home Commc’n Corp. v. Network Prods., Inc., 902 F.2d 829, 855 (11th Cir. 1990). “A prima facie case is established if the plaintiff presents sufficient evidence to defeat a motion for directed verdict.” Id. (citation omitted). When the parties produce conflicting evidence as to the issue of personal

jurisdiction, “the court must construe all reasonable inferences in favor of the plaintiff.” AcryliCon USA, LLC v. Silikal GmbH, 985 F.3d 1350, 1364 (11th Cir. 2021) (quoting Diamond Crystal Brands, Inc. v. Food Movers Int’l, Inc., 593 F.3d

1249, 1257 (11th Cir. 2010)). As to motions to transfer venue, “[f]or the convenience of the parties and witnesses, in the interest of justice, a district court may transfer any civil action to any other district or division where it might have been brought . . . .” 28 U.S.C. §

1404(a). “The plaintiff’s choice of forum should not be disturbed unless it is clearly outweighed by other considerations.” Robinson v. Giarmarco & Bill, P.C., 74 F.3d 253, 260 (11th Cir. 1996) (citation omitted). However, the district court has “broad

discretion in weighing the conflicting arguments as to venue.” England v. ITT Thompson Indus. Inc., 856 F.2d 1518, 1520 (11th Cir. 1988). Courts must engage in an “individualized, case-by-case consideration of convenience and fairness.”

Stewart Org., Inc. v. Ricoh Corp., 487 U.S. 22, 29 (1988) (citation omitted). III. BACKGROUND CoachComm and Westcom make and sell competing headset communication

devices for use in the football industry. Westcom is a small outfit, based in Lower Burrell, Pennsylvania, while CoachComm is the predominate and long-term player in the market, based in Auburn, Alabama. A. Westcom’s Headset Product

Sometime in 2017 or 2018, Westcom entered the headset market with its ProCom line of headsets. Since releasing its ProCom headsets, Westcom has engaged in extensive marketing of its ProCom products throughout the country,

including Alabama. (See Doc. 36-1 at 32–34; Doc. 36-2 at 34.) As a result of its marketing efforts, as of November 2021, Westcom has sold its ProCom products to 51 Alabama-based customers and issued 196 quotes to more than 100 Alabama schools. (Doc. 36-2 at 46, 53–59; Doc. 36-45; Doc. 36-46.)

These quotes and resulting purchases have resulted from a host of marketing activities that, according to CoachComm, have contained false and misleading information about Westcom’s ProCom products, such as false information about the

ProCom headsets’ patent status and output power, as well as false and misleading information about CoachComm’s competing headset products. (See Doc. 1 at 9–20; see, e.g., Doc. 35-14; Doc. 36-6; Doc. 36-32.) For example, in April 2021, Westcom

sent a solicitation email to Jacksonville State University, one of CoachComm’s established customers, asserting that “[w]ith our patent, [Westcom is] the only company that can provide a single headset that can perform Coach to Coach and

Coach to Player communications.” (Doc. 36-1 at 48–49; Doc. 36-30.) According to CoachComm, the problem with this statement is that Westcom’s headset was not patented, nor was it the only headset product that could perform person-to-person communications.

As part of its marketing campaign directed to and within Alabama, aside from marketing its products on its website, Westcom employed a regional sales representative based in Georgia who actively engaged in one-on-one

communications with potential purchasers (i.e., football coaches) via telephone and email and who personally attended coaching clinics in Alabama in 2019 and 2021, where marketing materials were handed out and also later distributed based on contacts generated from the clinics. (Doc. 36-1 at 34–35, 228; Doc. 36-2 at 43–45;

Doc. 36-3 at 244, 248–49; see, e.g., Doc. 36-3 at 132–47, 159–70, 175–90; Doc. 36- 18; Doc. 36-22; Doc. 36-39.) The sales representative also posted to Twitter notices about the Alabama schools purchasing Westcom’s headset products. (See, e.g., Doc.

35-52.) Westcom has also sent out blast emails including the marketing materials at issue to Alabama schools in an effort to solicit purchases from Alabama customers. (Doc.

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CoachComm, LLC v. Westcom Wireless, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/coachcomm-llc-v-westcom-wireless-inc-almd-2023.