Clear Channel Outdoor v. Dir., Dept. of Finance Balt. City

223 A.3d 1050, 244 Md. App. 304
Court of Special Appeals of Maryland·Decided January 29, 2020·No. 2910/18·Published·Cited by 3 cases

Opinion

Clear Channel Outdoor, Inc. v. Director, Department of Finance of Baltimore City, No. 2910, Sept. Term 2018. Opinion filed on January 29, 2020, by Berger, J. EXCISE TAX – FIRST AMENDMENT An excise tax, imposed on the privilege to charge others a fee to use billboard space, does not implicate the First Amendment. EXCISE TAX – FIRST AMENDMENT – COMMUNICATIVE ELEMENTS – EXPRESSIVE ELEMENTS Taxation of a billboard company’s economic privilege does not possess sufficient communicative or expressive elements for the First Amendment to come into play. FIRST AMENDMENT – BILLBOARD DISPLAYS – FEES Although the advertisements and messages placed on a billboard are entitled to First Amendment protection, a billboard company’s privilege to charge fees to display them is not.

Circuit Court for Baltimore City Case No. 117025007 REPORTED

IN THE COURT OF SPECIAL APPEALS OF MARYLAND

No. 2910

September Term, 2018

CLEAR CHANNEL OUTDOOR, INC.

v.

DIRECTOR, DEPARTMENT OF FINANCE OF BALTIMORE CITY

Berger,

Beachley,

Wells,

JJ.

Opinion by Berger, J.

Filed: January 29, 2020

Pursuant to Maryland Uniform Electronic Legal Materials Act (§§ 10-1601 et seq. of the State Government Article) this document is authentic.

2020-01-30 10:17-05:00

Suzanne C. Johnson, Clerk

This appeal involves a constitutional challenge to Baltimore City Ordinance 13-139 (“the Ordinance”), which imposes an excise tax (“the Tax”) on outdoor advertising displays. Balt. City Code Art. 28, § 29. Clear Channel Outdoor, Inc. (“Clear Channel”) owns or operates hundreds of billboards subject to the Tax. It initially challenged the Ordinance in the United States District Court for the District of Maryland, claiming that the Ordinance violated its First and Fourteenth Amendment rights. The District Court granted summary judgment in favor of Baltimore City, holding that the Ordinance was a tax, and therefore, it lacked subject matter jurisdiction to determine the merits of the claim.

Clear Channel subsequently paid the Tax under protest. It then filed a refund request with the Director, Department of Finance of Baltimore City (“the City”), which was denied. Clear Channel sought review of the denial in the Maryland Tax Court, challenging the constitutionality of the tax on First and Fourteenth Amendment grounds, as well as Article 40 of the Maryland Constitution. The Tax Court affirmed the City’s denial of the refund request. Clear Channel filed a petition for judicial review in the Circuit Court for Baltimore City, which affirmed the Tax Court’s decision. On appeal, Clear Channel presents two questions for our review, which we rephrase as follows:1

1 Clear Channel’s questions, as presented are:

1. Is the operation of billboards that carry the commercial and non-commercial messages of third parties and the billboards’ owner protected under the First Amendment and Article 40, subjecting its taxation to heightened scrutiny?

1. Whether the operation of billboards is protected by the First Amendment and Article 40, thereby subjecting its taxation to heightened scrutiny.

2. Whether the Ordinance targets a specific platform for speech and a small group of speakers, thereby subjecting it to heightened scrutiny.

As we shall explain, we hold that the Ordinance does not implicate Clear Channel’s right to freedom of speech. Accordingly, we affirm.

FACTS AND PROCEEDINGS

In 2013, Ordinance 13-139 was signed into law, imposing an excise tax “on the

privilege of exhibiting outdoor advertising displays in the City.” Balt. City Code Art. 28, § 29-2. The tax is levied upon advertising hosts, which includes “a person who: (1) owns or controls a billboard, posterboard, or other sign; and (2) charges fees for its use as an outdoor advertising display.” Id. An outdoor advertising display is defined as:

an outdoor display of a 10 square foot or larger image or message that directs attention to a business, commodity, service, event, or other activity that is: (i) sold, offered, or conducted somewhere other than on the premises on which the display is made; and (ii) sold, offered, or conducted on the premises only incidentally if at all.

2. Does a targeted tax on four entities engaged in protected speech violate the First Amendment and Article 40 where, as here, the government interest served by the tax is insufficient to justify the burden on speech as a matter of law and, in any event, the tax is not narrowly tailored to burden no more speech than necessary to advance that interest?

Id. at § 29-2(d). The Tax is assessed based upon the size of the display and whether it is an electronic display as follows:

(a) In general.

The annual amount of the tax imposed is at the following rates per square foot of advertising imagery:

(1) $15 per square foot of advertising imagery for an electronic outdoor advertising display that changes images more than once a day; and

(2) $5 per square foot of advertising imagery for any other outdoor advertising display.

(b) Tax for a single space.

If a single space is used for multiple outdoor advertising displays during the course of one reporting period, the advertising host who makes that space available:

(1) must pay the annual tax as if the display that would generate the highest tax liability had been in place for the entire year; and

(2) need not pay an additional tax for any other displays in that space.

Id. at §29-3. Each advertising host must file an annual report with the Finance Director specifying the number of advertising spaces it made available for the exhibition of advertising displays, and the location and size of each display.2 Id. at §29-5.

2 Notably, the City imposes various other taxes and fees, including a telecommunications tax, a parking tax, a pole fee, and an energy tax. See Balt. City Code Art. 28.

Although there are three other groups that own or operate billboards in Baltimore, Clear Channel owns or operates the majority, and therefore, bears the majority of the Tax’s burden. Clear Channel is assessed $1,500 annually when it charges third parties to use a billboard measuring 12 feet by 25 feet, and $3,360 annually when it charges third parties to use an electronic billboard, measuring 14 feet by 48 feet.3 The bill file that was introduced into evidence before the Tax Court explains the City’s motive for enacting the Ordinance. The Ordinance, which was enacted as part of a ten-year financial plan for Baltimore, is purely a revenue raising measure. The City sought to diversify its revenue portfolio in order to lower property tax rates, increase infrastructure investment, and better manage the City’s pension and retiree healthcare liabilities. The Tax on outdoor advertising displays was specifically enacted to help protect the arts and culture funding from further cuts. Further, the City’s budget director testified that the revenues generated from the tax are placed into the City’s General Fund.

Clear Channel initially challenged the Ordinance in the United States District Court for the District of Maryland in 2013. See Clear Channel Outdoor, Inc. v. Mayor & City Council of Baltimore, 153 F. Supp. 3d 865 (D. Md. 2015). In its Complaint for Declaratory and Injunctive Relief, Clear Channel argued that Ordinance 13-139 violated its right to freedom of speech under the First and Fourteenth Amendments. Id. at 868. The City filed a motion to dismiss for failure to state a claim and lack of subject matter jurisdiction under

3 Electronic billboards in Baltimore City are able to display up to six advertisements per minute.

the Tax Injunction Act (“TIA”), 28 U.S.C. § 1341 (2012), arguing that the Ordinance was a Tax, not a fee. Id.

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Clear Channel Outdoor v. Dir., Dept. of Finance Balt. City, 223 A.3d 1050, 244 Md. App. 304 (Md. Ct. App. 2020).

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