City of Myrtle Beach v. Juel P. Corp.

522 S.E.2d 153, 337 S.C. 157, 1999 S.C. App. LEXIS 142
CourtCourt of Appeals of South Carolina
DecidedSeptember 20, 1999
Docket3049
StatusPublished
Cited by5 cases

This text of 522 S.E.2d 153 (City of Myrtle Beach v. Juel P. Corp.) is published on Counsel Stack Legal Research, covering Court of Appeals of South Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
City of Myrtle Beach v. Juel P. Corp., 522 S.E.2d 153, 337 S.C. 157, 1999 S.C. App. LEXIS 142 (S.C. Ct. App. 1999).

Opinion

ANDERSON, Judge:

The City of Myrtle Beach (the City) brought this action against Juel P. Corporation and Gay Dolphin, Inc. (Gay Dolphin) seeking an order requiring Gay Dolphin to remove a rooftop billboard sign. The Master: (1) refused to issue the injunction; and (2) determined the City was not estopped from claiming the sign had been abandoned. Both parties appeal. We affirm in part and reverse in part.

FACTSIPROCEDURAL BACKGROUND

The disputed sign was originally erected sometime in the 1970’s. Justin W. Plyler (the father), who operates Gay Dolphin, acquired the Ed’s Hobby Shop property in the early 1970’s “primarily for the sign location.... You can see it for seven or eight blocks.”

*163 I. 1979 ZONING ORDINANCE

In 1979, the City enacted a zoning ordinance which prohibited rooftop signs in certain areas of the City, including the area where the sign was located. Section 902.8.3 of the zoning ordinance provided that rooftop signs had an amortization period of 3 years. 1 Frances M. Savageau 2 explained the sign “was an illegal sign at the passing of the Code with an amortization schedule of three years to allow, to compensate for the removal.” Lyle Kershner 3 testified the rooftop sign would have been amortized out by 1985: “Three years after the effective date according to the Ordinance.” Wayne Owens, the Code Inspector for the City, believed that based on the amortization schedule for nonconforming signs, this sign “should have been down for sometime before [Hugo].” Savageau maintained: “The sign should have come down.”

The father was on the Zoning Board for fourteen years. For twelve of those years, the father was the chairman. Justin A. Plyler (the son) served on the Community Appearance Board for ten years from about 1981 until 1991.

II. 1985 NOTICE

Savageau attested he wrote a letter to Kay Plyler Brandon (the daughter), the owner of the sign at the time, in 1985. The letter instructed the sign was “an illegal sign ... for many reasons.”

After lengthy legal procedures ... the system down through District Court, declared our Ordinance to be legal, constitutional, and enforceable. Pursuant to that decision and the provisions of the Section 24.7.3 (Amortization of Non-Conforming Signs) of the Ordinance, roof mounted billboards or outdoor advertising structures must be removed after three (3) years of adoption of the Code. *164 Since the Ordinance adoption date was August 9, 1979, the amortization for the billboard mounted on the roof of 702 Main St. must be removed within sixty (60) days of receipt of this notice.

On October 8, 1985, National Advertising wrote the City responding to the City’s September 25th letter:

Subsection 195 of Chapter 25 of the South Carolina statutes concerning outdoor advertising require[s] that just compensation be paid by the governmental authority removing or causing to be removed, a lawfully erected sign located in view of an interstate or Federal Aid Primary highway. 4 ... I would appreciate a response from either you or the City Attorney as to whether you concur with my reading of this provision. I am not aware of any offer to pay just compensation for the removal of this structure, which is located on an FAP highway.

The City neither responded to this letter nor took any action to have the sign removed. The father said: “I heard nothing from [the City] ... They evidently changed their mind or backed off from their position, because — unless they had to pay compensation.”

III. 1989/HURRICANE HUGO

When Hurricane Hugo began threatening the South Carolina coast, Gay Dolphin removed the sign facing. The sign structure, however, remained atop the building. Hurricane Hugo made landfall in the early morning hours of September 22, 1989. Shortly after the storm, someone associated with the sign received a letter from the City stating the sign could not be replaced because it was more than 50% damaged. 5 On September 29, 1989, The Department of Highways and Public Transportation (the Department) wrote:

*165 [N]ew regulations affecting maintenance and repair to signs went into effect on June 9, 1989. Under 63-350(7) of these Regulations, very specific guidelines are set forth regarding signs suffering damage in excess of normal wear. THESE SIGNS CANNOT BE REPAIRED UNTIL THE DEPARTMENT IS NOTIFIED BY YOU IN WRITING OF THE EXTENT OF THE DAMAGE, THE REASON FOR THE DAMAGE, AND PROVIDING A DESCRIPTION OF THE REPAIR WORK TO THE (sic) DONE, INCLUDING THE ESTIMATED COST OF REPAIR.
You will then receive written notice from the Department authorizing or denying the repair work as requested. ANY SIGN WHICH IS REPAIRED WITHOUT DEPARTMENT AUTHORIZATION BECOMES ILLEGAL regardless of the extent of damage.

On October 26, 1989, Gay Dolphin responded to the Department:

In reference to the enclosed letter, our sign located at the intersection of Highway 501 and West Broadway was slightly damaged by Hurricane Hugo. The panels had been removed in anticipation of Hugo, but the three wooden dolphins extending above the sign on metal poles were bent over by the wind. These need to be straigntened (sic) and the metal welded in two places. 6 The cost of repairs is *166 approximately $200.00. 7

We cannot ascertain from the record whether Gay Dolphin obtained the required permit from the Department.

As to the assessment of more than 50% damage, the father, claimed “maybe 10 percent” of the sign was damaged. When asked: “Was it clear in your mind that you thought you had the right to put your sign back?”, he responded: “Absolutely.”

To challenge this damage assessment, the son “went out and got three sign companies to give me a bid on [repairing the sign] and it turns out that they’re all willing to say that it was only 10 percent [damaged].” Armed with this information, the son spoke with Savageau seeking permission to put the sign back up. The son testified Savageau told him “ ‘No.’ ” Thereafter, the son had no other meetings with Savageau about the matter. Instead, the son and the father “decided to talk to Tom Leath and see what he would say about it.”

Although the son admitted he knew a decision of the Community Appearance Board becomes final unless it’s appealed and was aware of the procedure for appealing such decisions, he arranged a meeting with Leath in lieu of an appeal. The son explained the topics of discussion in the meeting with Leath:

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City of Myrtle Beach v. Juel P. Corp.
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Bluebook (online)
522 S.E.2d 153, 337 S.C. 157, 1999 S.C. App. LEXIS 142, Counsel Stack Legal Research, https://law.counselstack.com/opinion/city-of-myrtle-beach-v-juel-p-corp-scctapp-1999.