Christopher Westmoreland v. Midwest St. Louis, LLC d/b/a Gas Mart 6

CourtMissouri Court of Appeals
DecidedFebruary 23, 2021
DocketED107787
StatusPublished

This text of Christopher Westmoreland v. Midwest St. Louis, LLC d/b/a Gas Mart 6 (Christopher Westmoreland v. Midwest St. Louis, LLC d/b/a Gas Mart 6) is published on Counsel Stack Legal Research, covering Missouri Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Christopher Westmoreland v. Midwest St. Louis, LLC d/b/a Gas Mart 6, (Mo. Ct. App. 2021).

Opinion

In the Missouri Court of Appeals Eastern District DIVISION THREE

CHRISTOPHER WESTMORELAND, ) No. ED107787 ) Respondent, ) Appeal from the Circuit Court of ) the City of St. Louis vs. ) 1522-CC11013 ) MIDWEST ST. LOUIS, LLC d/b/a, ) Honorable Elizabeth B. Hogan GAS MART 6, ) ) Appellant. ) Filed: February 23, 2021

OPINION

A 2012 gasoline price war between two neighboring gas stations, Appellant Midwest St.

Louis and the non-party Energy Express, located near Interstate 70 and Grand Avenue in the City

of St. Louis, gave rise to this case of first impression brought by Respondent Christopher

Westmoreland, who owned a third station nearby, and requires us to construe the private cause

of action created by § 416.635 of the Motor Fuel Marketing Act (MFMA), §§ 416.600 –

416.635.1

The MFMA, adopted by the Missouri legislature in 1993 to protect competition in the

retail motor fuel market and prevent the harm caused by monopolistic takeovers in the

marketplace through predatory pricing,2 makes it unlawful to sell gas below market cost with the

1 All statutory references are to the Revised Statutes of Missouri (2012). 2 Ports Petroleum Co., Inc. of Ohio v. Nixon, 37 S.W.3d 237, 241 (Mo. banc 2001). intent to damage competition, or to divert sales or trade from or otherwise injure a competitor. §

416.615.1. The Act gives the attorney general broad investigative and enforcement authority. It

also creates a private right of action for “[a]ny person injured in his business or property” as a

result of the unlawful conduct proscribed by the Act. § 416.625; § 416.635.

Here, the private cause of action was brought by Respondent Westmoreland who owned

Go West Mart, the third gas station involved in this case, which was located near the two

aforementioned belligerents. On November 5, 2015, Westmoreland filed suit against Midwest

alleging that in 2012, Midwest repeatedly sold fuel below cost in violation of the MFMA and

caused him to suffer substantial business losses, to lose his business through a bank foreclosure,

and to suffer an approximately $500,000 judgment taken against him personally.

The jury agreed. Following a three-day trial in October 2018, the jury awarded

Westmoreland $1.8 million in damages against Midwest. Pursuant to the mandatory provisions

of § 416.635(1), the trial court trebled Westmoreland’s damages to $5.4 million and awarded

him $200,000 in attorney’s fees and $1,161.80 in taxable costs.

Midwest now appeals. In Points I and II, Midwest argues that Westmoreland failed to

make a submissible case under the MFMA because as a mere shareholder of Westmoreland

Service, LLC d/b/a Go West Mart, Westmoreland was not Midwest’s competitor and did not

suffer any direct injuries from Midwest’s alleged violations of the MFMA. In Points III and IV,

Midwest claims the trial court erred in connection with certain evidentiary rulings regarding (1)

other lawsuits to which Westmoreland and his business had been parties, and (2) some of

Westmoreland’s financial documents including certain tax returns. In Point V, Midwest argues

the trial court erred by denying its motion for remittitur or for a new trial because the verdict was

excessive and unsupported by the evidence. Finally, in Point VI, Midwest argues the trial court’s

2 attorney’s fees award was excessive. We find in favor of Westmoreland on all six points and

affirm the judgment.

Background

In 1967, Westmoreland’s parents opened the Go West Mart filling station on North

Broadway near Interstate 70 in the City of St. Louis. Westmoreland worked at the station during

his youth and into his adulthood and in the late 1990s, Westmoreland took over the station’s

ownership and operation when he became the 90% shareholder of Westmoreland Service, LLC

and of Westmoreland Real Estate, LLC, which owned the land on which the station was located.

Westmoreland’s sister was given the remaining 10% at their mother’s request.

In 2002, not long after he obtained the controlling interest in the family business,

Westmoreland took out a loan on behalf of the corporation to finance renovations and

improvements to the business. In 2004, Westmoreland took out another loan to add a car wash.

The loans were consolidated, and Westmoreland executed a personal guarantee of the

consolidated loan and granted the bank a deed of trust against his home as security. In 2008, the

bank renewed Westmoreland’s loan which at that time had a balance owed of $1.8 million.

Under the renewal conditions, Westmoreland was required to make 59 payments of

approximately $15,000 per month and, at the end of the renewed loan period on December 30,

2012, $1.3 million would still be owed.

The other two gas stations involved here, Midwest’s Gas Mart 6 and the non-party

Energy Express (Express), whose gas price war triggered this case, were located on Grand

Avenue near Interstate 70, approximately one mile from Westmoreland’s Go West Mart station.

Before Express opened in 2012, Westmoreland and Midwest had been competing in the gas

retail market for several years. In 2008, Midwest offered Westmoreland $3 million to buy his

3 station. Westmoreland declined. Then, in March 2012, Express opened its large, modern gas

pumping and retail operation directly across the street from Midwest.

And at that point, the gas price war of 2012 began. The scene was the Grand Avenue exit

off of busy Interstate 70 where gas customers upon exiting the interstate had two immediate fuel

options – the new Express facility or Midwest’s smaller and more dated station. The jury heard

testimony regarding gas customer behavior patterns including the effect that newer stations like

Express had in initially drawing drivers off the highway but that once off the highway, a

significant number of gas customers, if given a choice between two or more stations, tend to

choose the station with lower prices, even if just slightly lower.

Trouble started soon after Express opened in March 2012 when Midwest began

repeatedly lowering its gas prices to just under Express’s prices. The skirmish escalated as

Express in turn matched Midwest’s price reductions. The battle continued until both Midwest

and Express were 30 cents per gallon below market price and well below cost. At one point, the

police were summoned to control the line of customers dangerously backing out onto the

interstate.

Steve Madrass, Express’s owner, testified at length regarding the price war telling the

jury that Midwest was the sole driver of downward prices in that area in 2012. Madrass stated

that the price war ended in November 2012 because he decided to yield to Midwest’s pricing

aggression by allowing Midwest to maintain its gas priced just below Express’s.

Meanwhile, Westmoreland watched the price war unfold. He told the jury he had

weathered price wars before - in 2007 and 2011 - so between March 7 and November 7, 2012, he

drove by Midwest and Express each day and recorded their prices onto a spreadsheet published

to the jury as Exhibit 15.

4 The jury heard testimony on the price war’s impact on Westmoreland’s financial

situation. Westmoreland testified he was financially unable to lower his prices below the market

price. He told the jury that by the end of 2012, his business had lost $150,000 - $160,000 in

profits for the year.

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