ChowNow, Inc. v. Owner.com

District Court, N.D. California·Decided January 16, 2026·No. 5:25-cv-07315·Unknown

Opinion

CHOWNOW, INC, Case No. 25-cv-07315-VKD

Plaintiff, ORDER GRANTING IN PART AND v. DENYING IN PART DEFENDANT'S MOTION TO DISMISS, WITH LEAVE Defendant. Re: Dkt. No. 15

Plaintiff ChowNow, Inc. (“ChowNow”) brings this action, asserting seven claims against defendant Owner.com, Inc. (“Owner.com”). Dkt. No. 1. Owner.com moves to dismiss the complaint for lack of standing, pursuant to Rule 12(b)(1), and for failure to state a claim, pursuant to Rule 12(b)(6). Dkt. No. 15. ChowNow opposes the motion. Dkt. No. 24. The Court heard oral argument on the motion on December 16, 2025. Dkt. No. 27.1 Upon consideration of the moving and responding papers and the oral arguments presented, the Court denies Owner.com’s motion to dismiss for lack of standing and grants in part and denies in part its motion to dismiss for failure to state a claim, with leave to amend. According to the complaint, plaintiff ChowNow provides a “digital platform for restaurants to attract, engage, and retain customers.” Dkt. No. 1 ¶ 9. ChowNow alleges that it serves over 22,000 restaurant partners. Id. It also alleges that it owns a registered trademark, CHOWNOW, that it uses in connection with its business. Id. ¶ 10. ChowNow asserts that defendant Owner.com is a direct competitor that has “engaged in a pattern of unfair, misleading and deceptive business practices.” Id. ¶¶ 25, 26. In particular, ChowNow alleges that Owner.com’s comparative advertising includes false and misleading statements about ChowNow on various websites, including Owner.com’s website, the RestaurantGPT website, and a YouTube channel. Id. ¶ 30. In this action, ChowNow asserts the following seven claims against Owner.com: (1) false advertising and trademark infringement in violation of the Lanham Act, 15 U.S.C. § 1125(a); (2) trademark infringement in violation of the Lanham Act, 15 U.S.C. § 1114; (3) violation of California’s unfair competition law (“UCL”), Cal. Bus. & Prof. Code § 17200 et seq.; (4) violation of California’s false advertising law (“FAL”), Cal. Bus. & Prof. Code § 17500 et seq.; (5) trade libel; (6) intentional interference with contractual relations; and (7) intentional interference with prospective economic advantage. Id. at 43-50. ChowNow claims that because of Owner.com’s conduct, ChowNow has suffered “lost sales and revenue, lost economic prospects, harm to ChowNow’s registered intellectual property, and reputational harm.” Id. ¶ 1. It alleges “monetary losses of at least hundreds of thousands of dollars,” and erosion of the goodwill associated with its CHOWNOW trademark. Id. ¶¶ 33, 190. ChowNow seeks injunctive relief; damages, including punitive damages; attorneys’ fees and costs; and pre-judgment and post-judgment interest. Id. at 50-52. ChowNow also seeks “an accounting of Owner.com’s profits resulting from Owner.com’s false and misleading advertising and marketing, trademark infringement, and unfair competition and such profits to be paid over to ChowNow.” Id. at 51. A. Rule 12(b)(1) “[L]ack of Article III standing requires dismissal for lack of subject matter jurisdiction under Federal Rule of Civil Procedure 12(b)(1).” Maya v. Centex Corp., 658 F.3d 1060, 1067 (9th Cir. 2011). To establish standing, a plaintiff must demonstrate (1) an “injury in fact,” (2) that is fairly traceable to the challenged conduct of the defendant, and (3) likely to be redressed by a favorable judicial decision. Lujan v. Defs. of Wildlife, 504 U.S. 555, 560-61 (1992). “To establish interest that is concrete and particularized and actual or imminent, not conjectural or hypothetical.” Spokeo, Inc. v. Robins, 578 U.S. 330, 339 (2016) (internal quotation marks omitted). To be particularized, an injury “must affect the plaintiff in a personal and individual way,” and to be concrete, the injury must be real and not abstract. Id. at 339-40 (internal quotation marks omitted). A plaintiff has the burden to establish standing “with the manner and degree of evidence required at the successive stages of the litigation.” Lujan, 504 U.S. at 561. “[S]hould a plaintiff fail to meet his standing burden, the lawsuit must be dismissed under Rule 12(b)(1).” Bass v. Facebook, Inc., 394 F. Supp. 3d 1024, 1033 (N.D. Cal. 2019). B. Rule 12(b)(6) A Rule 12(b)(6) motion to dismiss for failure to state a claim tests the legal sufficiency of the claims in the complaint. Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). Dismissal is appropriate where there is no cognizable legal theory or an absence of sufficient facts alleged to support a cognizable legal theory. Id. (citing Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1988)). In such a motion, all material allegations in the complaint must be taken as true and construed in the light most favorable to the claimant. Id. Rule 8(a)(2) requires that the complaint provide only “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). However, “[t]hreadbare recitals of the elements of a cause of action, supported by mere conclusory statements, do not suffice,” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009), and “[f]actual allegations must be enough to raise a right to relief above the speculative level,” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007) (citations omitted). Only plausible claims for relief will survive a motion to dismiss. Iqbal, 556 U.S. at 679. A claim is plausible if the facts pled permit the court to draw a reasonable inference that the defendant is liable for the alleged misconduct. Id. at 678. A plaintiff does not have to provide detailed facts, but the pleading must include “more than an unadorned, the-defendant-unlawfully-harmed-me accusation.” Id. Moreover, the Court is not required to “‘assume the truth of legal conclusions merely because they are cast in the form of *3 (N.D. Cal. Mar. 26, 2018) (quoting Fayer v. Vaughn, 649 F.3d 1061, 1064 (9th Cir. 2011) (per curiam)). Nor does the Court accept “allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable inferences.” In re Gilead Scis. Sec. Litig., 536 F.3d 1049, 1055 (9th Cir. 2008). C. Rule 9(b) Allegations sounding in fraud, including allegations of false advertising, are subject to the heightened pleading standard under Rule 9(b). Clorox Co. v. Reckit Beckiser Grp. PLC, 398 F. Supp. 3d 623, 634 (N.D. Cal. 2019) (stating that Lanham Act, UCL, and FAL claims sounding in fraud are subject to the Rule 9(b) standard). Under Rule 9(b), allegations of fraud must be pled “with particularity.” Fed. R. Civ. P. 9(b). However, “[m]alice, intent, knowledge, and other conditions of a person’s mind may be alleged generally.

Free access — add to your briefcase to read the full text and ask questions with AI

ChowNow, Inc. v. Owner.com, (N.D. Cal. 2026).

ChowNow, Inc. v. Owner.com (ChowNow, Inc. v. Owner.com) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Foman v. Davis
371 U.S. 178 (Supreme Court, 1962)
Lujan v. Defenders of Wildlife
504 U.S. 555 (Supreme Court, 1992)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Fayer v. Vaughn
649 F.3d 1061 (Ninth Circuit, 2011)
TrafficSchool.com, Inc. v. Edriver Inc.
653 F.3d 820 (Ninth Circuit, 2011)
Maya v. Centex Corp.
658 F.3d 1060 (Ninth Circuit, 2011)
Skydive Arizona, Inc. v. Quattrocchi
673 F.3d 1105 (Ninth Circuit, 2012)
D. Neubronner v. Michael R. Milken
6 F.3d 666 (Ninth Circuit, 1993)
Reno Air Racing Association, Inc. v. Jerry McCord
452 F.3d 1126 (Ninth Circuit, 2006)
Gary Davis v. Hsbc Bank Nevada, N.A.
691 F.3d 1152 (Ninth Circuit, 2012)
Applied Information Sciences Corp. v. eBay, Inc.
511 F.3d 966 (Ninth Circuit, 2007)
Youst v. Longo
729 P.2d 728 (California Supreme Court, 1987)
Pacific Gas & Electric Co. v. Bear Stearns & Co.
791 P.2d 587 (California Supreme Court, 1990)
Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Co.
973 P.2d 527 (California Supreme Court, 1999)
Intri-Plex Technologies, Inc. v. Crest Group, Inc.
499 F.3d 1048 (Ninth Circuit, 2007)
In Re Gilead Sciences Securities Litigation
536 F.3d 1049 (Ninth Circuit, 2008)
Leadsinger, Inc. v. BMG Music Publishing
512 F.3d 522 (Ninth Circuit, 2008)