Chong v. KIND LLC

District Court, N.D. California·Decided February 15, 2022·No. 3:21-cv-04528·Unknown

Opinion

LISA CHONG, et al., Case No. 21-cv-04528-RS Plaintiffs, v. ORDER GRANTING MOTION TO KIND LLC, Defendant.

In this putative class action, named plaintiffs Lisa Chong and Zach Schwartz challenge the statements defendant KIND, LLC makes on the packaging of various “breakfast and snack products” sold under the KIND brand name regarding the protein content of those products. KIND moves to dismiss, arguing plaintiffs’ claims, which all sound in state law, are preempted by the Food, Drug, and Cosmetic Act (FDCA). Plaintiffs’ counsel previously filed a nearly identical action against a maker of pancake and waffle mixes. See Minor v. Baker Mills, Inc., No. 20-cv-02901 RS. A motion to dismiss in Minor, brought largely on the same grounds advanced here, was denied. It has now become apparent, however, that Minor was incorrectly decided. Because plaintiffs are attempting to use state law to impose labeling requirements that go beyond what the FDA regulations require, their claims are preempted and the motion to dismiss must be granted. KIND manufactures, distributes, markets, and sells nut bars, granola, and other snack products. One of the ways KIND markets many of its products is by touting the grams of protein per serving on the front of its packages. Plaintiffs insist KIND’s products do not contain or provide the amount of protein claimed on the front because KIND uses “low quality, incomplete protein sources that are of little use to the human body.” Plaintiffs contend that KIND’s labels are therefore misleading and the products misbranded under state and federal law. In addition to the claim that the amount of protein is overstated on the front of packaging, plaintiffs allege that KIND has failed to include a “% Daily Value” figure in the Nutrition Facts panels for some of its products. Plaintiffs correctly note that this case is “nearly identical” to Minor. The original complaint in Minor focused on a theory that the grams of protein in the products had been overstated because defendant calculated the number using the “nitrogen method,” rather than an “amino acid method.” Although that complaint survived a motion to dismiss, the plaintiff subsequently amended to present a refined theory that the product labeling was misleading not only because of how the grams of protein were calculated, but also because the numbers were not adjusted for “digestibility,” given the particular source of the protein. The complaint in this action similarly stresses the latter point. Plaintiffs here argue that the present motion to dismiss on preemption grounds should be denied just like the motions in Minor. KIND, however, urges “a fresh look at the governing FDA regulations.” A complaint must contain “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). While “detailed factual allegations” are not required, a complaint must have sufficient factual allegations to state a claim that is “plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (citing Bell Atl. v. Twombly, 550 U.S. 544, 555, 570 (2007)). A claim is facially plausible “when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. (citing Twombly, 550 U.S. at 556). This standard asks for “more than a sheer possibility that a defendant has acted unlawfully.” Id. The determination is a context-specific task requiring the court “to draw on its judicial experience and common sense.” Id. at 679. Claims sounding in fraud must meet a somewhat higher specificity standard as provided by Rule 9 of the Federal Rules of Civil Procedure. A motion to dismiss a complaint under Rule 12(b)(6) of the Federal Rules of Civil Procedure tests the legal sufficiency of the claims alleged in the complaint. See Conservation Force v. Salazar, 646 F.3d 1240, 1241-42 (9th Cir. 2011). Dismissal under Rule 12(b)(6) may be based on either the “lack of a cognizable legal theory” or on “the absence of sufficient facts alleged under a cognizable legal theory.” Id. at 1242 (internal quotation marks and citation omitted). When evaluating such a motion, the court must accept all material allegations in the complaint as true and construe them in the light most favorable to the non-moving party. In re Quality Sys., Inc. Sec. Litig., 865 F.3d 1130, 1140 (9th Cir. 2017). A. Statements on the front of packaging There is no dispute that if KIND’s labeling practices are consistent with the requirements set out in FDA regulations, state law claims challenging those practices are preempted. See Durnford v. MusclePharm Corp., 907 F.3d 595, 602 (9th Cir. 2018). There is also no dispute that KIND is expressly permitted by FDA regulations to state the amount of protein in grams in the Nutrition Facts panels of its products (1) using the “nitrogen method,” and (2) without adjusting the number to reflect digestibility. The question is whether KIND may use those same numbers when stating the grams of protein elsewhere on product packaging. Minor held defendants cannot. Minor concluded front-of-package statements regarding the amount of protein were “nutrient content claims.” See 21 C.F.R. § 101.13(c) (“Information that is required or permitted . . . to be declared in nutrition labeling, and that appears as part of the nutrition label, is not a nutrient content claim and is not subject to the requirements of this section. If such information is declared elsewhere on the label or in labeling, it is a nutrient content claim and is subject to the requirements for nutrient content claims.” (emphasis added)). Minor then noted that when a manufacturer makes a nutrient content claim for protein, it is required to provide a “% Daily Value” figure in the Nutrition Facts panels. 21 C.F.R. § 101.9(c)(7)(i) (“A statement of the corrected amount of protein per serving . . . expressed as Percent of Daily Value, may be placed on the label, except that such a statement shall be given if a protein claim is made for the product . . . .”) To this point, the Minor analysis was sound. The order, however, then stated: “Where a “% Daily Value” figure is provided (either voluntarily or because the presence of a nutrition content claim elsewhere on the label requires it) the protein content used to derive that percentage must be calculated under the amino acid method.” As support for that assertion, the order pointed to 21 C.F.R. § 101.9(c)(7)(ii), which states: “The ‘corrected amount of protein (gram) per serving’ . . . is equal to the actual amount of protein (gram) per serving multiplied by the amino acid score corrected for protein digestibility . . . .”). The Minor order thereby conflated the reference in the regulations to “the amino acid score” with the “amino acid method” that the plaintiff h

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