Cheslow v. Ghirardelli Chocolate Company

District Court, N.D. California·Decided May 4, 2020·No. 4:19-cv-07467·Unknown

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA

7 LINDA CHESLOW, et al., Case No. 19-cv-07467-PJH 8 Plaintiffs,

9 v. ORDER DENYING MOTION FOR PARTIAL SUMMARY JUDGMENT 10 GHIRARDELLI CHOCOLATE COMPANY, Re: Dkt. No. 14 11 Defendant. 12

13 14 Before the court is defendant Ghirardelli Chocolate Company’s (“Ghirardelli” or 15 “defendant”) motion for partial summary judgment.1 The matter is fully briefed2 and 16 suitable for decision without oral argument. Having read the parties’ papers and carefully 17 considered their arguments and the relevant legal authority, and good cause appearing, 18 the court hereby rules as follows. 19 BACKGROUND 20 A broader discussion of the factual background may be found in the court’s April 8, 21 2020 order. Dkt. 34. As relevant to this motion, on September 19, 2019, plaintiffs Linda 22 Cheslow3 and Steven Prescott filed a complaint in Sonoma County Superior Court, which 23 1 Defendant originally filed a Rule 12(b)(6) motion to dismiss (Dkt. 14); however, in its 24 reply brief, defendant raised a factual issue that was suitable for partial summary judgment (Dkt. 20). Thus, at the hearing on defendant’s motion to dismiss, the court 25 converted part of defendant’s Rule 12(b)(6) motion into a Rule 56 motion for partial summary judgment and ordered supplemental briefing on the issue. Dkt. 28. 26 2 The court considers defendant’s reply brief as the motion brief. Dkt. 20. Plaintiff filed a supplemental opposition brief and declarations (Dkt. 35). Defendant’s supplemental reply 27 brief was due April 15, 2020 (Dkt. 33), but no supplemental reply brief has been filed. 1 defendant removed to federal court on November 13, 2019. Dkt. 1. The complaint 2 (“Compl.”) asserts three causes of action: (1) violation of California Unfair Competition 3 Law Business & Professions Code § 17200 et seq.; (2) False and Misleading Advertising 4 in violation of Business & Professions Code § 17500 et seq.; and (3) violation of 5 California Consumer Legal Remedies Act, Civil Code § 1750 et seq. Dkt. 1-1. Plaintiffs 6 seek to certify a class action of persons who purchased Ghirardelli’s “Premium Baking 7 Chips Classic White Chips” (the “product”) in the United States or, alternatively, in 8 California. 9 The present case is not the first false advertising case involving Ghirardelli’s 10 Classic White Chips product. On August 7, 2012, a class action complaint was filed in 11 San Francisco County Superior Court under the title Miller v. Ghirardelli Chocolate Co., 12 and subsequently removed to federal court. Decl. of Matthew T. Theriault (“Theriault 13 Decl.”), Dkt. 35-1, ¶ 7; see also Miller v. Ghirardelli Chocolate Co., No. 12-cv-04936-LB, 14 Dkt. 1. The Miller complaint originally alleged five different Ghirardelli products as 15 deceptive and misleading, including “Ghirardelli Chocolate Premium Baking Chips— 16 Classic White.” Dkt. 35-3, ¶ 19. All of the Ghirardelli products were alleged to be 17 deceptive and misleading because they were marketed and sold as white chocolate 18 products despite having no chocolate in them. Id. The Miller action eventually settled in 19 2014. Dkt. 35-5. The class period for the Miller settlement ran from August 17, 2008 to 20 October 2, 2014, the latter date was when Magistrate Judge Beeler preliminarily 21 approved the settlement agreement and conditionally certified the settlement class. 22 Theriault Decl. ¶ 14; No. 12-cv-04936-LB, Dkt. 141. 23 Though she was not a named plaintiff in Miller, plaintiff Cheslow found a claim 24 form for the Miller settlement through a website. Decl. of Linda Cheslow (“Cheslow 25 Decl.”), Dkt. 35-8, ¶ 6. She submitted the claim form and received $16.50, indicating that 26 she had purchased defendant’s product between 2008 and 2010. Id. As a participating 27 class member, Cheslow was subject to certain release provisions that generally released 1 In December 2018, Cheslow alleges that she purchased a product called 2 “Ghirardelli Premium Baking Classic White Chips.” Compl. ¶¶ 4, 26. She alleges that 3 she relied on the label and advertising of the product, which she believed to be “white 4 chocolate” and not “fake” white chocolate. Id. ¶ 26. 5 DISCUSSION 6 A. Legal Standard 7 Summary judgment is proper where the pleadings, discovery, and affidavits show 8 that there is “no genuine dispute as to any material fact and the movant is entitled to 9 judgment as a matter of law.” Fed. R. Civ. P. 56(a). Material facts are those which may 10 affect the outcome of the case. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248 11 (1986). A dispute as to a material fact is genuine if there is sufficient evidence for a 12 reasonable jury to return a verdict for the nonmoving party. Id. “A ‘scintilla of evidence,’ 13 or evidence that is ‘merely colorable’ or ‘not significantly probative,’ is not sufficient to 14 present a genuine issue as to a material fact.” United Steelworkers of Am. v. Phelps 15 Dodge Corp., 865 F.2d 1539, 1542 (9th Cir. 1989) (emphasis omitted) (quoting Liberty 16 Lobby, 477 U.S. at 249–50). 17 Courts recognize two ways for a moving defendant to show the absence of 18 genuine dispute of material fact: (1) proffer evidence affirmatively negating any element 19 of the challenged claim or (2) identify the absence of evidence necessary for plaintiff to 20 substantiate such claim. Nissan Fire & Marine Ins. Co. v. Fritz Cos., Inc., 210 F.3d 1099, 21 1102 (9th Cir. 2000) (“In order to carry its burden of production, the moving party must 22 either produce evidence negating an essential element of the nonmoving party’s claim or 23 defense or show that the nonmoving party does not have enough evidence of an 24 essential element to carry its ultimate burden of persuasion at trial.”). Rule 56(c)(1) 25 expressly requires that, to show the existence or nonexistence of a disputed fact, a party 26 must “cit[e] to particular parts of materials in the record.” Fed. R. Civ. P. 56(c)(1) (“A 27 party asserting that a fact cannot be or is genuinely disputed must support the assertion 1 documents, electronically stored information, affidavits or declarations, stipulations 2 (including those made for purposes of the motion only), admissions, interrogatory 3 answers, or other materials.”). 4 “Once the moving party meets its initial burden, the nonmoving party must go 5 beyond the pleadings and, by its own affidavits or by the depositions, answers to 6 interrogatories, and admissions on file, come forth with specific facts to show that a 7 genuine issue of material fact exists.” Hansen v. United States, 7 F.3d 137, 138 (9th Cir. 8 1993) (per curiam) (citations omitted). “When the nonmoving party relies only on its own 9 affidavits to oppose summary judgment, it cannot rely on conclusory allegations 10 unsupported by factual data to create an issue of material fact.” Id. (citing United States 11 v. 1 Parcel of Real Property, 904 F.2d 487, 492 n.3 (9th Cir. 1990)). 12 The court must view the evidence in the light most favorable to the nonmoving 13 party: if evidence produced by the moving party conflicts with evidence produced by the 14 nonmoving party, the judge must assume the truth of the evidence set forth by the 15 nonmoving party with respect to that fact. Leslie v.

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