Chartwell Studio, Inc. v. Team Impressions, Inc.

CourtDistrict Court, N.D. Illinois
DecidedJuly 20, 2020
Docket1:19-cv-06944
StatusUnknown

This text of Chartwell Studio, Inc. v. Team Impressions, Inc. (Chartwell Studio, Inc. v. Team Impressions, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Chartwell Studio, Inc. v. Team Impressions, Inc., (N.D. Ill. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

CHARTWELL STUDIO, INC.,

Plaintiff, Case No. 19-cv-06944 v. Judge Mary M. Rowland TEAM IMPRESSIONS, INC. and THE PEEL PEOPLE, LLC,

Defendants.

MEMORANDUM OPINION AND ORDER Since 2002, Plaintiff Chartwell Studio, Inc. (“Chartwell”) has produced stickers and wall decals and sold them to retailers including the Dollar Tree store. In this lawsuit, Chartwell claims that Team Impressions, Inc. (“Team Impressions”) and The Peel People, LLC (“Peel People”) (collectively, “Defendants”) infringed Chartwell’s trade dress and interfered with its relationship with the Dollar Tree store. In its six- count Complaint, Chartwell alleges violations of the Lanham Act, Illinois Consumer Fraud and Deceptive Business Practices Act, and Illinois Trade Secrets Act, as well as fraudulent misrepresentation, tortious interference with business relationships, and conspiracy to tortiously interfere with business relationships. Defendants move to dismiss all counts in the Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6). For the reasons stated below, Team Impressions and Peel People’s Motion to Dismiss [18] is granted in part and denied in part. I. Background The following factual allegations are taken from the Complaint (Dkt. 1, “Compl.”) and are accepted as true for the purposes of the motion to dismiss. See W. Bend Mut.

Ins. Co. v. Schumacher, 844 F.3d 670, 675 (7th Cir. 2016). Chartwell specializes in the design, development, and production of home décor products, such as stickers and wall decals. (Compl. ¶ 23). The company is well-known in the industry for selling high-quality products at a reasonable price. (Id. ¶ 45). Consumers recognize its products through, among other things, the packaging of those products. (Id. ¶ 49).

Between 2004 and 2018, manufacturer Team Impressions printed and packaged Chartwell’s products. (Id. ¶¶ 2, 32). Chartwell then sold the products to its major retail customers, including Dollar Tree, which has approximately 15,000 stores throughout the U.S. and Canada. (Id. ¶ 36). Over the course of its 15-year relationship with Dollar Tree, Chartwell sold Dollar Tree more than 50 million stickers and wall decals. (Id. ¶ 38). With Team Impressions, Chartwell shared certain confidential information about its products, including production files, and Team Impressions was

aware of the confidential nature of the information. (Id. ¶¶ 94-96). Chartwell shared such information on a confidential basis only for Team Impressions to manufacture its products. (Id. ¶ 121). Around 2013, Peel People, a competitor of Chartwell, began its business relationship with Team Impressions. (Id. ¶¶ 51-52). In June 2014, Chartwell discovered that Peel People was being supplied printed product from Team Impressions, and was selling stickers and decals that looked similar to those sold by Chartwell and used packaging that resembled Chartwell packaging. (Id. ¶ 42). On June 13, 2014, Jan McCallum of Chartwell sent Thomas Cipriani of Team

Impressions an email, claiming that Peel People was copying Chartwell’s product content and brand look and expressed disappointment that Team Impressions failed to warn Chartwell about this. (Id. ¶¶ 54-55; Exh. 4). Cipriani replied that Team Impressions is a manufacturer “and does not control the products we manufacture.” (Id.). Cipriani also stated that when Peel People wants to “run a similar product to the Dollar Tree product, we can’t very well say no”, and “the product is at Dollar Tree,

[sic] anyone can copy the product.” (Id.). Still, according to Chartwell, from 2014 to 2018, Team Impressions repeatedly confirmed that it was only a manufacturer, that it was not involved in “what Peel People was doing”, and that it did not use or share any of Chartwell’s proprietary information with third parties, including Peel People. (Id. ¶ 57). On multiple occasions after 2014, McCallum met in person with Cipriani to discuss the relationship between the two companies and discuss his concern that Team

Impressions maintain the confidentiality of Chartwell’s proprietary product files. (Id. ¶ 42). In 2018, Peel People started selling certain products to Dollar Tree that looked similar to Chartwell products. (Id. ¶¶ 63, 77). Chartwell could only conclude that Peel People must have used its production files. (Id. ¶¶ 74-75, 79). Around the same time, Dollar Tree’s purchasing department informed Chartwell that Peel People had become an alternative supplier of choice over Chartwell for certain peel-and-stick items. (Id. ¶ 64). Peel People was charging Dollar Tree a price that was unreasonably low given the industry’s extremely fine margins. (Id. ¶ 65). Following an unsuccessful

negotiation to have Team Impressions share part of the price concessions requested by Dollar Tree, Chartwell and Team Impressions terminated their relationship in early 2018. (Id. ¶¶ 2, 67). As a result of Defendants’ alleged conduct, Chartwell’s sales volume to Dollar Tree dropped 26% from 2018 to 2019 and Chartwell suffered price concessions with Dollar Tree totaling $480,000 to date. (Id. ¶ 12). Chartwell faces great difficulty in

sustaining margins required for staying in business and expects to continue losing sales and revenue if Defendants’ conduct continues. (Id. ¶¶ 99-101). II. Standard A motion to dismiss tests the sufficiency of a complaint, not the merits of the case. Gibson v. City of Chicago, 910 F.2d 1510, 1520 (7th Cir. 1990). “To survive a motion to dismiss under Rule 12(b)(6), the complaint must provide enough factual information to state a claim to relief that is plausible on its face and raise a right to

relief above the speculative level.” Haywood v. Massage Envy Franchising, LLC, 887 F.3d 329, 333 (7th Cir. 2018) (quotations and citation omitted). See also Fed. R. Civ. P. 8(a)(2) (requiring a complaint to contain a “short and plain statement of the claim showing that the pleader is entitled to relief.”). A court deciding a Rule 12(b)(6) motion accepts plaintiff’s well-pleaded factual allegations as true and draws all permissible inferences in plaintiff’s favor. Fortres Grand Corp. v. Warner Bros. Entm't Inc., 763 F.3d 696, 700 (7th Cir. 2014). A plaintiff need not plead “detailed factual allegations”, but “still must provide more than mere labels and conclusions or a formulaic recitation of the elements of a cause of action for her complaint to be

considered adequate under Federal Rule of Civil Procedure 8.” Bell v. City of Chi., 835 F.3d 736, 738 (7th Cir. 2016) (citation and internal quotation marks omitted). Dismissal for failure to state a claim is proper “when the allegations in a complaint, however true, could not raise a claim of entitlement to relief.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 558, 127 S. Ct. 1955, 1966 (2007). Deciding the plausibility of the claim is “‘a context-specific task that requires the reviewing court to draw on

its judicial experience and common sense.’” McCauley v. City of Chi., 671 F.3d 611, 616 (7th Cir. 2011) (quoting Ashcroft v. Iqbal, 556 U.S. 662, 679, 129 S. Ct. 1937, 1950 (2009)).

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