Charlton v. Chevrolet Motor Co.

174 S.E. 570, 115 W. Va. 25, 1934 W. Va. LEXIS 6
CourtWest Virginia Supreme Court
DecidedMay 8, 1934
Docket7843
StatusPublished
Cited by26 cases

This text of 174 S.E. 570 (Charlton v. Chevrolet Motor Co.) is published on Counsel Stack Legal Research, covering West Virginia Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Charlton v. Chevrolet Motor Co., 174 S.E. 570, 115 W. Va. 25, 1934 W. Va. LEXIS 6 (W. Va. 1934).

Opinion

Maxwell, Judge:

G. E. Charlton, plaintiff, local dealer at Princeton, West Virginia, for Chevrolet Motor Company, defendant, operated under a written agreement between the parties, dated August 1, 1928. The defendant having *26 cancelled the agreement in April, 1929, the plaintiff instituted this suit against it for an accounting. The court decided in favor of the plaintiff with respect to one of three items involved and against him on the other two. The plaintiff appealed.

The finding in favor of the plaintiff is under the used car disposal fund for which provision is made in the contract. The amount decreed in favor of the plaintiff is $214.20 with interest from date of the decree. The defendant did not appeal from this finding nor cross-assign error. It is therefore final.

The second item of accounting asserted by the plaintiff arises under the cooperating advertising fund provided for in the contract. The contract provisions on this subject follow:

“The Seller will add Six Dollars ($6.00) to the invoice of each new Chevrolet motor vehicle and chassis purchased by the Dealer, and the money collected from this source will be used to establish the Chevrolet Dealers’ Co-operative Advertising Fund. Seller will contribute and pay into said Fund Two Dollars and Fifty Cents ($2.50) for each Six Dollars ($6.00) collected as above provided. The Seller will also collect and credit to the Co-operative Advertising Account of the Direct Dealer the sum of One Dollar ($1.00) for each new Chevrolet motor vehicle and chassis purchased from it by a Class ‘A’ Associate Dealer operating under said Dealer.
“The money obtained in this manner for Dealers’ Co-operative Advertising Fund will be spent by the Seller in the placement of Dealers’ local advertising thru the channels of bill board, newspaper advertising and such other methods of advertising (other than road signs) as in the judgment of the seller will be of benefit to its Dealers.
“The Seller will put forth its best efforts to accomplish a proportional distribution of this advertising and will particularly endeavor to expend the full amount paid by Dealers in their respective vicinities. The portion of the *27 Fund contributed by the-Seller will be used for advertising purposes for the Dealers which, in the judgment of the Seller, will be best calculated to still further add to the Dealers’ interests. In carrying out this advertising program, the Seller will as far as practicable arrange to place in the advertisement the local Dealer’s name and address. In cities where more than one Dealer is located, the names of all Dealers will be carried if, in the judgment of the-Seller, this will be practicable; otherwise a slogan for the interests of all Dealers will be used.”

The plaintiff’s contribution to this fund was $2,924.00. The defendant claims that of said sum, it expended $2,270.22 for advertising in plaintiff’s community. After cancellation of the contract, the defendant repaid to the plaintiff the balance of $653.78. The plaintiff’s contention is that the defendant should have contributed to the advertising fund, as required by the contract ($2.50 per car) the sum of $1,337.50, making a total of $4,261.50; that the advertising should have been paid for by defendant out of this gross fund and of the residue there should have-been a-refund to the plaintiff in proportion to his contributions to the fund. By this process, plaintiff reasons that his refund should have been $1,365.80. This position is based on the legal proposition - that a trust fund was created for the benefit of the plaintiff and that all advertising provided for by-the above quoted provisions of the contract was to be paid for out of said fund.

The contractual-provision under immediate consideration ;is but. one of . many involved, and intricate provisions of an elaborate. and complicated contract devised and prepared by the seller. Ünder. familiar principles of construction, uncertainties in such a. contract must be resolved against the party primarily responsible for them. 6 Ruling Case Law, p. 854. The principle is applied in construction of oil and gas leases. Bettman v. Harness, 42 W. Va. 433, 447, 26 S. E. 271; Martin v. Coal & Oil Corp., 101 W. Va. 721, 133 S. E. 626. And in *28 insurance contracts. Booher v. Fire Association, 91 W. Va. 468, 113 S. E. 754; St. Paul Fire and Marine Co. v. Bachmann, 49 Fed. (2d) 158; Shinn v. Ins. Co., 104 W. Va. 353, 359, 140 S. E. 61.

The import of this contractual provision is that there was to be created a joint fund to be used primarily for the benefit of the dealer, which benefit would, of course, operate to the advantage of the seller as well. In the contract, this feature is headed in bold type “Chevrolet Dealers’ Cooperative Advertising Fund”. After stipulating the manner of contributing to said fund by the respective parties, there is a provision that the money thus obtained will be spent by the seller in local advertising. This is not. compatible with the idea now advanced by the seller that the portion of the fund contributed by the dealer was to be spent for local advertising and the portion furnished by the seller should be spent in general or national advertising.

The general import of the provisions of this portion of the contract are so devised as readily to induce the belief on the part of a dealer that a trust fund was being provided for advertising purposes. Most of the language employed so indicates. The sentence, “The portion of the Fund contributed by the Seller will be used for advertising purposes for the Dealers which, in the judgment of the Seller, will be best calculated to still further add to the Dealers’ interest,” in so far as it may be inconsistent with the general tenor of the provision discussed, will be disregarded. At most, it injects uncertainty into the equasion. Under the familiar rule of construction, already mentioned, the uncertainty must be resolved against the seller. In our opinion, the plaintiff’s position under this item is well taken.

The third of plaintiff’s items asserted as basis of recovery from the defendant involves his claim for damages on account of profit lost by him as an incident of the cancellation of the contract. He avers and testifies that when the company notified him the middle of April, 1929, of its intention to cancel the contract, he had made sales of fourteen cars which he had ordered of the *29 seller but which the seller declined to furnish to him; that his commission on the sales of these cars would have amounted to $1,125.00. The provision of the contract with reference to cancellation follows:

“This Agreement shall continue in force and govern all relations and transactions between the parties hereto until cancelled or terminated.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Francis Kaess v. BB Land, LLC
West Virginia Supreme Court, 2024
Consol Energy, Inc. v. Hummel
792 S.E.2d 613 (West Virginia Supreme Court, 2016)
Jochum v. Waste Management of West Virginia, Inc.
680 S.E.2d 59 (West Virginia Supreme Court, 2009)
Estate of Tawney Ex Rel. Goff v. Columbia Natural Resources, L.L.C.
633 S.E.2d 22 (West Virginia Supreme Court, 2006)
Energy Development Corp. v. Moss
591 S.E.2d 135 (West Virginia Supreme Court, 2004)
Hays and Co. v. Ancro Oil & Gas, Inc.
411 S.E.2d 478 (West Virginia Supreme Court, 1991)
Smith v. Municipal Mut. Ins. Co.
289 S.E.2d 669 (West Virginia Supreme Court, 1982)
Smith v. Municipal Mutual Ins.
289 S.E.2d 669 (West Virginia Supreme Court, 1982)
Moore v. Johnson Service Co.
219 S.E.2d 315 (West Virginia Supreme Court, 1975)
Annon v. Lucas
185 S.E.2d 343 (West Virginia Supreme Court, 1971)
Correct Piping Co. v. City of Elkins
308 F. Supp. 431 (N.D. West Virginia, 1970)
Mayle v. Criss
169 F. Supp. 58 (W.D. Pennsylvania, 1958)
Tate v. United Fuel Gas Co.
71 S.E.2d 65 (West Virginia Supreme Court, 1952)
Seven-Up Co. v. Commissioner
14 T.C. 965 (U.S. Tax Court, 1950)
Price v. Stonega Coke & Coal Co.
26 F. Supp. 172 (W.D. Virginia, 1938)
Henson v. Lamb
199 S.E. 459 (West Virginia Supreme Court, 1938)
Travis v. Travis
182 S.E. 285 (West Virginia Supreme Court, 1935)

Cite This Page — Counsel Stack

Bluebook (online)
174 S.E. 570, 115 W. Va. 25, 1934 W. Va. LEXIS 6, Counsel Stack Legal Research, https://law.counselstack.com/opinion/charlton-v-chevrolet-motor-co-wva-1934.