Chance v. Avenue A, Inc.

165 F. Supp. 2d 1153, 2001 U.S. Dist. LEXIS 17503, 2001 WL 1172770
CourtDistrict Court, W.D. Washington
DecidedSeptember 14, 2001
DocketC00-1964C
StatusPublished
Cited by10 cases

This text of 165 F. Supp. 2d 1153 (Chance v. Avenue A, Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Chance v. Avenue A, Inc., 165 F. Supp. 2d 1153, 2001 U.S. Dist. LEXIS 17503, 2001 WL 1172770 (W.D. Wash. 2001).

Opinion

ORDER

COUGHENOUR, Chief Judge.

This matter is before the Court on Defendant’s motion for summary judgment (Dkt. Nos. 23 & 33) and Plaintiffs’ motion to strike portions of declarations and the summary judgment motion (Dkt. No. 45). Plaintiffs, in their Opposition to Avenue A’s Motion for Summary Judgment (Dkt. No. 41), have requested the Court to defer consideration of the motion for summary judgment pursuant to Rule 56(f). Also pending before the Court is Plaintiffs’ motion for class certification (Dkt. No. 13). For the reasons stated below, the Court GRANTS the motion for summary judgment and DENIES as moot the remaining motions. The Court further DENIES Plaintiffs’ request for a Rule 56(f) continuance of the summary judgment motion.

I. Background

Plaintiffs are individuals who allegedly have used the Internet, visited web sites, and had an Avenue A “cookie” placed on their computers, thus permitting Avenue A to monitor their electronic communications without their knowledge, authorization or consent. (See First Am.Consol. Class Action Compl. (“Complaint”) ¶¶ 8-14; Pis.’ Mot. for Class Certification at 1.) The seven named plaintiffs hope to bring this action on behalf of an immense class of Internet users, numbering in the tens of millions. (Compl. ¶ 35.) They claim that Avenue A has violated the Wiretap Act (Title I of the Electronic Communications Privacy Act (“ECPA”)), the Stored Communications Act (Title II of ECPA), the Computer Fraud and Abuse Act (“CFAA”), several state common law causes of action including invasion of privacy, trespass, unjust enrichment, and Washington statutes protecting against wiretapping and deceptive and unfair business practices. (Compl.W 74-127.)

The issue of Internet privacy has been attracting increased national attention, see John Schwartz, Giving Web a Memory Cost Its Users Privacy, N.Y. Times, Sept. 4, 2001, at Al, and has been the subject of intense regulatory and legislative debate, see Jessica J. Thill, The Cookie Monster: From Sesame Street to Your Hard Drive, 52 S.C.L.Rev. 921, 928-31 (2001); John Schwartz, Government is Wary of Tackling Online Privacy, N.Y. Times, Sept. 6, 2001, at Cl. Not surprisingly, privacy advocates have also had their say in court. Plaintiffs’ attorneys have brought nearly identical claims against other leading digital advertising and media companies such as Doubleclick and MatehLogie. In a very thorough opinion, the District Court for the Southern District of New York recently dismissed with prejudice a virtually identical claim against Doubleclick under Rule 12(b)(6). See In re Doubleclick Inc. Privacy Litigation, 154 F.Supp.2d 497 (S.D.N.Y.2001). Plaintiffs’ attorneys indicate they are currently appealing the Doubleclick dismissal. In another case pleading similar causes of action against a single web site (www.quicken.com), the District Court for the Central District of California denied defendant’s 12(b)(6) motion under the Stored Communications Act and granted it, with leave to file an amended complaint, on claims under the CFAA *1156 and Wiretap Act. See In re Intuit Privacy Litigation, 138 F.Supp.2d 1272 (C.D.Cal.2001). The Intuit decision was handed down a mere two weeks after the Double-Click opinion and does not reference it at all.

II. Facts: the Internet, Cookies, and Action Tags

Although minimal discovery has taken place in this case to date, the facts which are at the core of the three federal claims involve the general technological operation of the Internet, cookies, and action tags, and these are not disputed by the parties. Many of the intricacies of the Internet and cookies have been detailed in other judicial opinions, see Reno v. ACLU, 521 U.S. 844, 117 S.Ct. 2329, 138 L.Ed.2d 874 (1997) (description of the Internet); Doubleclick, 154 F.Supp.2d at 497-504 (description of the Internet, cookies and GIF tags). Nonetheless, a brief summary of how cookies and action tags function is appropriate here.

A. Cookies

Cookies are data files placed on a computer’s hard drive by a web site, or more properly the web site’s server. Cookies enable much of the information exchange that occurs on the Internet by allowing the interactions between a specific computer and a web server to develop a memory of the communications between the two parties. Many web sites use cookie technology to create a memory of such common activities as a user’s login or electronic shopping. (Lipsky Decl. ¶ 15.) Any cookie that is placed on a computer can only be read by the web site that created it or an affiliated site.

When a user directs his computer, through a web browser such as Internet Explorer or Netscape Communicator to a web site like nytimes.com, the user’s browser essentially sends a message to the web site’s server instructing the server to deliver that nytimes.com’s home page to the user’s computer for viewing. (Curtin Decl. ¶ 7.) Web sites often have blank spaces for “banner advertisements,” and Avenue A serves as an intermediary between the host web site and the advertising web site. Once it receives the initial communication from the user’s browser, the web server’s programming code directs it to return a communication to the user consisting of two parts: the web page requested and an IP-address link to the Avenue A server. This link then directs the user’s computer to send a communication automatically to Avenue A’s server. Per the IP-address instruction, the user’s computer sends a communication to Avenue A’s server identifying the Avenue A-specific cookie on that particular computer. (Curtin Decl. ¶ 12.) The cookie, which can only be read by the web server that placed it on the hard drive, or an affiliated server, contains information identifying the specific computer and often the computer user’s previous web viewing history. (Curtin Decl. ¶ 13.) This communication instructs Avenue A’s server to send the computer a banner advertisement to fill the blank space on the nytimes.com home page. Avenue A’s server analyzes its cookie and sends an advertisement targeted at what it believes to be the user’s preferences. (Curtin Decl. ¶ 21.) For example, a person who visits the U.S. Open tennis page might get an advertisement about Spald-ing tennis equipment. Each time the user’s computer accesses a web site affiliated with Avenue A (and subsequently the Avenue A server), the cookie on that computer is updated to incorporate this web page request. Similarly, if the user clicks on the banner advertisement, that information is also recorded in the cookie.

B. Action Tags

Closely related to cookies are action, or GIF, tags, which Plaintiffs refer to as “web *1157 bugs.” Action tags are extremely small tags placed on web sites. They are invisible to the user viewing the nytimes.com page, yet they record the user’s movement throughout the site.

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165 F. Supp. 2d 1153, 2001 U.S. Dist. LEXIS 17503, 2001 WL 1172770, Counsel Stack Legal Research, https://law.counselstack.com/opinion/chance-v-avenue-a-inc-wawd-2001.