Cascades Branding Innovation LLC v. Aldi, Inc

CourtDistrict Court, N.D. Illinois
DecidedMarch 31, 2024
Docket1:21-cv-06563
StatusUnknown

This text of Cascades Branding Innovation LLC v. Aldi, Inc (Cascades Branding Innovation LLC v. Aldi, Inc) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cascades Branding Innovation LLC v. Aldi, Inc, (N.D. Ill. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS

Cascades Branding Innovation LLC,

Plaintiff, No. 21 CV 06563

v. Honorable Nancy L. Maldonado

Aldi, Inc.

Defendant.

MEMORANDUM OPINION AND ORDER

Plaintiff Cascades Branding Innovation LLC (“Cascades”) brings this lawsuit against Aldi, Inc. (“Aldi”) alleging infringement of three patents held by Cascades: U.S. Patent Nos. 7,768,395 (the “’395 Patent”), 8,106,766 (the “’766 Patent”), and 8,405,504 (the “’504 Patent”) (together the “Asserted Patents”). (Dkt. 1.)1 The Asserted Patents are all entitled “Brand Mapping,” and purportedly relate to improvements in mobile devices to allow them to locate branded products and services in the vicinity of the device, in order to direct the device user to nearby locations where those products and services may be available for purchase. Cascades alleges that certain aspects of the “Aldi USA” application—Aldi’s mobile application for smart phones that enables users to locate Aldi stores in their vicinity—infringe the Asserted Patents. Aldi has moved to dismiss Cascades’ patent infringement claims pursuant to Federal Rule of Civil Procedure 12(b)(6). Aldi contends that Cascades’ patent claims seek to patent unpatentable subject matter under the Patent Act, 35 U.S.C. § 101, because they are based on abstract ideas and lack an inventive concept, which is required to make them patent-eligible. For the reasons set forth

1 In citations to the docket, page numbers are taken from the CM/ECF headers. below, the Court grants Aldi’s motion to dismiss, and dismisses Cascades’ Complaint with prejudice. Background2 Plaintiff Cascades is an Illinois limited liability company with its principal place of business in Chicago, Illinois. (Dkt. 1, “Compl.” ¶ 1.) Cascades is the exclusive licensee and holder

of all substantial rights in the Asserted Patents, which were originally filed by Dr. Steven K. Gold, a medical doctor, entrepreneur, and inventor. (Id. ¶¶ 1, 5.) Dr. Gold first filed for the Asserted Patents in June 2007. (Id. ¶ 5.) The ’395 Patent ultimately issued on August 3, 2010, the ’766 Patent issued on January 31, 2012, and the ’504 Patent issued on March 26, 2013. (Id.)3 Defendant Aldi is an Illinois corporation with its principal place of business in Batavia, Illinois. (Id. ¶ 2.). The Court will detail Cascades’ patent claims below, as well as Aldi’s alleged infringement of those claims. A. Cascades’ patent claims. The Asserted Patents are all entitled “Brand Mapping,” and contain dozens of claims

related to purported improvements in the mapping capabilities of certain physical devices to allow the user of those devices to locate branded products and services in their vicinity, without the user having to input their location. (See, e.g., Dkt. 11-1 at 1.) Claim 1 of the ‘395 Patent, which the parties agree is exemplary of the claims at issue, contains five elements: (A) displaying, using a device, a first image associated with a first brand;

2 The Court takes the factual background from the well-pled allegations in the Complaint (Dkt. 1) and assumes the allegations to be true for the purposes of the instant motion. See, e.g., Anicich v. Home Depot U.S.A., Inc., 852 F.3d 643, 648 (7th Cir. 2017). 3 Aldi attaches the patent forms for the Asserted Patents as exhibits to its motion to dismiss. (See Dkt. 11-1, the ’395 Patent; Dkt. 11-2, the ’766 Patent; Dkt. 11-3, the ’504 Patent.). Cascades does not dispute the authenticity of the documents, and because the three patents are discussed in the Complaint and are central to Cascades’ claims, the Court may consider the patent forms without converting Aldi’s motion into one for summary judgment. Wright v. Associated Ins. Cos., Inc., 29 F.3d 1244, 1248 (7th Cir.1994) (“documents attached to a motion to dismiss are considered part of the pleadings if they are referred to in the plaintiff's complaint and are central to his claim”) (citations omitted). (B) receiving, from a user of the device, an indication of a selection by the user of the first image:

(C) identifying a first location of the device independently of any location- specifying input provided by the user to the device;

(D) identifying a first brand access site at which a first branded entity having the first brand is accessible; and

(E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a second image associated with the first brand, located at a position in the first map image corresponding to the first brand access site.

(Dkt. 11-1 at 14.) Claim 1 of the ’766 Patent and Claim 1 of the ’504 Patent are substantially the same; Claim 1 of the ’766 Patent merely adds to paragraph (E) that the device will display a second indication of the first brand access site, and Claim 1 of the ’504 Patent adds a few paragraphs related to wireless communication capabilities. (Dkt. 11-2 at 14; Dkt. 11-3 at 14.) To summarize the claim in more concrete terms based on the detailed description provided in the patent forms: under all the Asserted Patents, the user of a physical electronic device, like a smart phone, would be presented with images associated with different brands of products or services, such as the Coca-Cola logo or the Apple logo. The user selects a particular brand image using the device’s input method, whether it is via touch screen or keypad or some other method. After the image is selected, the device automatically identifies the brand’s location without the user having to make any additional input— for example a smart phone might use its internal GPS— and displays a map of the geographic area surrounding the device location. The map is be populated with indicators showing nearby “brand access sites” where the selected brand of products can be purchased. In other words, a user could select or click on the Coca-Cola logo on their device, for example, and be presented with a map of all stores and businesses in the surrounding geographic area that sell Coca-Cola products or services, without having to make any other inputs indicating the device location. (See generally Dkt. 11-1 at 8–14) (providing a detailed description of the asserted ’395 Patent). The Asserted Patents describe the above method as an improvement on the prior conventional computer-based systems for displaying maps with information to users. According

to the Asserted Patents, those conventional systems typically worked in one of three ways: (1) the user would specify their location, for example by inputting their zip code or address, which would then generate a map of the location, after which the user could search for a particular business or service; (2) the user receives a map with their location automatically, and then inputs a particular business or service; or (3) the user first searches for a business, and then receives a map of the business locations, after which the user can enter in more specified location information. (See Dkt. 11-1 at 7; Dkt. 11-2 at 7; Dkt. 11-3 at 7.) The Asserted Patents claim that their method—where a user selects an image of a brand and is automatically presented with a map of those brands in the area—improves upon these prior arts by allowing users to search for locations where the products

or services of a brand may be available for purchase with minimal effort, because the user does not need to input any location identifying information. (See, e.g., Dkt. 11-1 at 13.) B.

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Cascades Branding Innovation LLC v. Aldi, Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cascades-branding-innovation-llc-v-aldi-inc-ilnd-2024.