Caron James, individually and on behalf of all others similarly situated v. Primal Nutrition, LLC

District Court, E.D. California·Decided November 19, 2025·No. 1:25-cv-00691·Unknown

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF CALIFORNIA

CARON JAMES, individually and on behalf Case No. 1:25-cv-00691-SAB of all others similarly situated, ORDER GRANTING DEFENDANT’S Plaintiff, MOTION TO DISMISS v. (ECF No. 14) PRIMAL NUTRITION, LLC, Defendant. Pending before the Court is Defendant Primal Nutrition, LLC’s (“Primal”) motion to dismiss. The Court held a hearing on the matter on November 12, 2025. Counsel Craig W. Straub appeared for Plaintiff, and counsel Alexander Smith appeared for Defendant. Having considered the moving papers, as well as the Court’s file, the Court issues the following order granting Defendant’s motion to dismiss, with leave to amend. I. Plaintiff is an individual who resides in California. (ECF No. 9, ¶ 14.) Defendant is a Delaware corporation with its principal place of business in Pittsburgh, Pennsylvania. (Id. at ¶ 13.) Defendant manufactures, distributes, advertises and sells Primal Kitchen brand avocado oil. (Id. at ¶ 2.) Defendant advertises its Avocado Oil with a logo on the front label stating “Pure” and “Pure Quality Tested.” (Id. at ¶ 3.) Defendant represents itself as having “ingredients you can trust” and that they only use “premium, purposeful ingredients that we’d feed our own families.” (Id. at ¶ 13.) Further, on Defendant’s website it states that its products do not contain “other nonsense you don’t want.” (Id. at ¶ 27.) Plaintiff purchased Defendant’s Avocado Oil in Merced County, California in 2022, relying on its “Pure” and “Pure Quality Tested” labeling. (Id. at ¶¶ 28, 31-32.) Plaintiff paid approximately $16 for the Avocado Oil. (Id. at ¶ 32.) In July 2025, the website Mamvation.com published a consumer report with results of testing performed by an EPA-accredited laboratory. (Id. at ¶ 16.) The laboratory analyzed samples of avocado oils purchased between February 2023 and May 2024 for the presence of fourteen phthalate compounds. (Id. at ¶¶ 16, 18-19.) Each avocado oil product was sent directly to the lab in its original packaging. (Id. at ¶ 19.) The laboratory found that Defendant’s Avocado Oil contained phthalates at a concentration of 2,774 parts per billion. (Id. at ¶ 16.) The results of the testing were reviewed by reputable scientific organizations and persons, including Teresa Heinz Professor of Green Chemistry & Director of the Institute for Green Sciences at Carnegie Mellon University; a Scientist Emeritus and Former Director of the National Institute of Environmental Health Sciences and National Toxicology Program and Scholar in Residence at Duke University; and an Adjunct Professor at the University of North Carolina, & Yale University. (Id. at ¶ 17.) Phthalates are synthetic chemicals found in plastics that negatively affect human hormones and are well-known for their ability to disrupt the hormonal system. (Id. at ¶¶ 5, 21.) Research shows that exposure to phthalates reduces hormone levels, leads to various reproductive problems, and contributes to the development of diabetes and obesity. (Id. at ¶¶ 5, 22-23.) These chemicals can enter products through multiple pathways, including adhesives and coatings, paper and cardboard components, lubricants, sanitizers, and plasticizers in polymeric substances. (Id. at ¶ 20.) They also accumulate in the human body over time and are not environmentally friendly or considered clean chemicals. (Id. at ¶ 24.) The resulting health harms from phthalates are significant and costly, prompting experts to call for urgent regulatory Plaintiff alleges that she would not have purchased the Avocado Oil, or would have paid less for it, had she known it contained phthalates. (Id. at ¶¶ 30, 32-33.) Labeling phthalate contaminated products, such as Defendant’s Avocado Oil, as “Pure Quality Tested,” is false and misleading. (Id. at ¶¶ 4, 15, 30.) Plaintiff commenced this putative class action on June 6, 2025, and filed an amended complaint on August 12, 2025. (ECF Nos. 1, 9.) Plaintiff brings claims under the following causes of action: 1) California’s Consumers Legal Remedies Act (“CLRA”), Cal. Civ. Code §§ 1750 et seq.; and 2) California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code §§ 17200 et seq. (ECF No. 54, 69.) Plaintiff prays for certification of the class; restitution; injunctive relief; punitive damages; attorney’s fees and costs; pre and post judgment interests on any amounts awarded; and other relief deemed just and proper. (Id. at pp. 16-17.) On September 8, 2025, Defendant moved to dismiss the complaint for failure to state a plausible claim upon which relief can be granted. (ECF No. 14.) The parties have consented to the jurisdiction of the United States Magistrate Judge. (ECF Nos. 4, 10, 13.) The motion was fully briefed (ECF No. 14, 19, 22), and the Court held a hearing on November 12, 2025. (ECF No. 23.) II. Federal Rule of Civil Procedure 8(a)(2) requires a complaint to include “a short and plain statement of the claim showing that the pleader is entitled to relief.” A complaint that fails to meet this standard may be dismissed pursuant to Federal Rule of Civil Procedure 12(b)(6). To overcome a Rule 12(b)(6) motion to dismiss, “a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. “Plausibility requires pleading facts, as opposed to conclusory allegations or the conceivability or possibility of unlawful conduct that entitles the pleader to relief.” Somers v. Apple, Inc., 729 F.3d 953, 959-60 (9th Cir. 2013) (cleaned up). “Factual allegations must be enough to raise a right to relief above the speculative level.” Twombly, 550 U.S. at 555. In ruling on a Rule 12(b)(6) motion, the court “accept[s] all factual allegations in the complaint as true and construe[s] the pleadings in the light most favorable to the nonmoving party.” Rowe v. Educ. Credit Mgmt. Corp., 559 F.3d 1028, 1029-30 (9th Cir. 2009) (citation omitted). But “allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable inferences” need not be accepted. In re Gilead Scis. Sec. Litig., 536 F.3d 1049, 1055 (9th Cir. 2008) (citation omitted). “Dismissal is appropriate when the complaint lacks a cognizable legal theory or sufficient factual allegations to support a cognizable legal theory.” Saloojas, Inc. v. Aetna Health of Cal., Inc., 80 F.4th 1011, 1014 (9th Cir. 2023) (cleaned up). In alleging a claim grounded in fraud, “a party must state with particularity the circumstances constituting fraud . . . .” Fed. R. Civ. P. 9(b). A court may dismiss a claim for failing to satisfy the heightened pleading requirements of Rule 9(b). Vess v. Ciba-Geigy Corp. USA, 317 F.3d 1097, 1107 (9th Cir. 2003). Under this heightened pleading standard, a party must “identify the who, what, when, where, and how of the misconduct charged, as well as what is false or misleading about the purportedly fraudulent statement, and why it is false.” Moore v. Mars Petcare US, Inc

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Caron James, individually and on behalf of all others similarly situated v. Primal Nutrition, LLC, (E.D. Cal. 2025).

Caron James, individually and on behalf of all others similarly situated v. Primal Nutrition, LLC (Caron James, individually and on behalf of all others similarly situated v. Primal Nutrition, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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