Carhartt, Inc. v. COSTA DEL MAR, INC.

CourtDistrict Court, E.D. Michigan
DecidedAugust 26, 2022
Docket2:21-cv-11844
StatusUnknown

This text of Carhartt, Inc. v. COSTA DEL MAR, INC. (Carhartt, Inc. v. COSTA DEL MAR, INC.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Carhartt, Inc. v. COSTA DEL MAR, INC., (E.D. Mich. 2022).

Opinion

UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION

CARHARTT, INC.,

Plaintiff,

v. Case No. 21-11844 COSTA DEL MAR, INC.,

Defendant. _______________________________________/

OPINION AND ORDER GRANTING IN PART AND DENYING IN PART DEFENDANT’S MOTION TO DISMISS COUNT V AND DENYING DEFENDANT’S REQUEST FOR A MORE DEFINITE STATEMENT

Plaintiff Carhartt, Inc., a clothing manufacturer and retailer, has filed a complaint against another clothing and accessory brand Defendant Costa Del Mar for trademark infringement. Plaintiff’s complaint alleges a total of five claims under both federal and state law. Before the court is Defendant’s motion to dismiss the Michigan Consumer Protection Act (“MCPA”) claim contained in the complaint. The motion also requests that Plaintiff be required to provide a more definite statement of its allegations. The motion has been fully briefed, and the court concludes that a hearing is unnecessary. See E.D. Mich. R. 7.1(f)(2). For the reasons explained below, the court declines to exercise supplemental jurisdiction over Plaintiff’s MCPA state law claim and will therefore dismiss Count V without prejudice. Further, the court will not require Plaintiff to provide a more definite statement of his remaining claims. I. BACKGROUND The court draws the following factual allegations from the complaint. (See ECF No. 1.) Plaintiff Carhartt is a well-known, Michigan-based manufacturer and retailer of clothing and accessories. Carhartt owns numerous federal registrations for trademarks containing a Stylized C Logo for use on its merchandise, and Plaintiff expressly cites four trademark registration numbers in its complaint. Plaintiff alleges that for decades it has utilized its stylized C Logo in its various forms as a source identifier on its various products. Defendant Costa Del Mar, a subsidiary of multinational EssilorLuxottica SA, has manufactured and sold sunglasses under the name and mark “COSTA DEL MAR’ and uses a logo comprising an encircled cresting wave that also resembles a capital “C.” Carhartt & Costa logos as alleged in the complaint

Plaintiff alleges that in recent years Defendant has significantly expanded the type, styling, and marketing of its products, so that its products and business, which once focused on polarized sport sunglass, now squarely compete with the products and business of Carhartt. In addition, Plaintiff claims that Defendant has made significant changes to its logo and the placement of that logo on clothing and related accessories so that it closely resembles and is virtually identical to Carhartt’s Stylized C logo. The complaint includes several images of similar clothing items that display each parties’ respective logos in similar positions. Further, given Defendant's expanded distribution, Plaintiff says that Defendant's clothing and accessories now directly compete for the same consumers in the same sections of the same national retailers. As an example of

how Defendant’s products previously appeared, Plaintiff’s complaint cites a screenshot of Defendant Costa’s website showing its logo and sunglass product line as it appeared in June 2009. (See ECF No. 1, PageID.12-13.) Plaintiff contends that Defendant deliberately adopted and continues to use its C-

shaped logo to trade off the fame and goodwill cultivated by Plaintiff in the Carhartt Marks leading to consumer confusion and dilution of Plaintiff’s goodwill. Based on these allegations, Plaintiff has asserted these five causes of action in its complaint: Count I: 15 U.S.C § 1114 federal trademark infringement under the Lanham Act; Count II: 15 U.S.C. § 1125 federal unfair competition and false designation of origin under the Lanham Act; Count III: 15 U.S.C. § 1125(c) federal trademark dilution under the Lanham Act; Count IV: trademark infringement and unfair competition under Michigan common law; Count V: Mich. Comp. Laws § 445.903 et. seq. unfair, unconscionable, and deceptive methods, acts and practices in violation of the Michigan Consumer Protection Act; Counts I–III allege federal claims over which the court has original jurisdiction. See 28 U.S.C. § 1331. The remaining claims are state law causes of action. Since Plaintiff’s federal and the Michigan law claims arise out of the same incident and share common operative facts, the court is permitted to exercise supplemental jurisdiction over the state law claims. See 28 U.S.C. § 1367. However, the court retains discretion to decline to exercise supplemental jurisdiction under 28 U.S.C. § 1367(c). Defendant now brings a motion to dismiss as well as a motion for a more definite statement. First, Defendant argues that Plaintiff’s claim under the MCPA (Count V) 3 should be dismissed because (1) it is barred by the six-year statute of limitations contained in Mich. Comp. Laws § 445.911(9); (2) Plaintiff lacks authority to assert an MCPA claim; and (3) Defendant’s conduct is exempt under the statute. (See ECF No. 48.) Alternatively, Defendant argues that the court should decline to exercise

supplemental jurisdiction over the MCPA claim since the “MCPA has different and demanding requirements that may not exist with the Federal claims.” (Id., PageID.70.) Second, Defendant argues that “Carhartt’s complaint does not adequately disclose the asserted trademarks” because “[w]hile Carharrt identified some of its trademarks, it is unclear whether Carhartt is asserting all of the identified marks, a subset . . . or additional marks that were not included in the [listed] marks.” (Id., PageID.71, 72-73.) And Defendant posits that it is also “unclear which common law trademarks that Costa has allegedly infringed.” (Id., PageID.73.) II. STANDARD

A. Motion to Dismiss Federal Rule of Civil Procedure 12(b)(6) provides for dismissal of a complaint for failure to state a claim upon which relief may be granted. Under the Rule, the court construes the complaint in the light most favorable to the plaintiff and accepts all well- pleaded factual allegations as true. Barber v. Miller, 809 F.3d 840, 843 (6th Cir. 2015). Federal Rule of Civil Procedure 8 requires a plaintiff to present in the complaint “a short and plain statement of the claim showing that the pleader is entitled to relief.” A complaint must provide sufficient facts to “state a claim to relief that is plausible on its face.” Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570 (2007). “The plausibility standard is not akin to a ‘probability requirement,’ but it asks for more than a sheer 4 possibility that defendant acted unlawfully.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (citing Twombly, 550 U.S. at 556). “Threadbare recitals of the elements of a cause of action, supported by mere conclusory statements, do not suffice.” Id. (citing Twombly, 550 U.S. at 555).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

United Mine Workers of America v. Gibbs
383 U.S. 715 (Supreme Court, 1966)
Carnegie-Mellon University v. Cohill
484 U.S. 343 (Supreme Court, 1988)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Gamel v. City of Cincinnati
625 F.3d 949 (Sixth Circuit, 2010)
Molosky v. Washington Mutual, Inc.
664 F.3d 109 (Sixth Circuit, 2011)
Nartron Corporation v. Stmicroelectronics, Inc.
305 F.3d 397 (Sixth Circuit, 2002)
Dean Boland v. Eric Holder, Jr.
682 F.3d 531 (Sixth Circuit, 2012)
Liss v. Lewiston-Richards, Inc
732 N.W.2d 514 (Michigan Supreme Court, 2007)
Bassett v. National Collegiate Athletic Ass'n
528 F.3d 426 (Sixth Circuit, 2008)
Schreiber Manufacturing Co. v. Saft America, Inc.
704 F. Supp. 759 (E.D. Michigan, 1989)
Murray v. Gencorp, Inc.
979 F. Supp. 1045 (E.D. Pennsylvania, 1997)
Davenport v. Rodriguez
147 F. Supp. 2d 630 (S.D. Texas, 2001)
Sylvia James v. Hilliard Hampton
592 F. App'x 449 (Sixth Circuit, 2015)
Barber v. Miller
809 F.3d 840 (Sixth Circuit, 2015)

Cite This Page — Counsel Stack

Bluebook (online)
Carhartt, Inc. v. COSTA DEL MAR, INC., Counsel Stack Legal Research, https://law.counselstack.com/opinion/carhartt-inc-v-costa-del-mar-inc-mied-2022.