Cadapult Graphic Systems, Inc. v. Tektronix, Inc.

98 F. Supp. 2d 560, 2000 U.S. Dist. LEXIS 6927, 2000 WL 655992
CourtDistrict Court, D. New Jersey
DecidedMay 18, 2000
DocketCiv.A.99-3779(AMW)
StatusPublished
Cited by60 cases

This text of 98 F. Supp. 2d 560 (Cadapult Graphic Systems, Inc. v. Tektronix, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cadapult Graphic Systems, Inc. v. Tektronix, Inc., 98 F. Supp. 2d 560, 2000 U.S. Dist. LEXIS 6927, 2000 WL 655992 (D.N.J. 2000).

Opinion

OPINION

WOLIN, District Judge.

This matter comes before the Court on defendant’s motion to (1) dismiss pursuant *562 to Rule 12 of the Federal Rules of Civil Procedure, or in the' alternative, (2) transfer venue pursuant to 28 U.S.C. § 1404(a). Defendant, Tektronix, Inc. (“Tektronix”), argues that the District of New Jersey is an improper forum to hear this case. In making this argument, defendant points to a forum-selection clause in an agreement signed by the parties which directs any litigation to be brought in Oregon. Plaintiff, Cadapult Graphic Systems, Inc. (“Ca-dapult”), opposes the motion. Cadapult maintains that the forum-selection clause is invalid because it is contained in a franchise agreement, thus, making it presumptively invalid pursuant to New Jersey law. See Kubis & Perszyk Assocs., Inc. v. Sun Microsystems, Inc., 146 N.J. 176, 680 A.2d 618 (1996). The matter has been decided on the papers, pursuant to Rule 78 of the Federal Rules of Civil Procedure. For the reasons stated below, the Court will grant defendant’s motion to transfer venue to the District of Oregon.

BACKGROUND

Plaintiff, Cadapult, is a Delaware corporation with its principal place of business in New Jersey. Cadapult is in the business of reselling digital color printers and supplies and providing parts and service for such printers. Defendant, Tektronix, is an Oregon corporation with its principal place of business in Oregon. Tektronix is in the business of manufacturing and selling digital color printers and supplies, including a patented form of solid ink for color printers.

In October 1988, Cadapult entered into an agreement with Tektronix, entitled “Value Added Dealer Agreement,” pursuant to which Cadapult could purchase Tek-tronix products at a discounted price for resale and could use Tektronix’s trademark and advertising materials in connection with the resale of Tektronix products. Under the terms of this agreement, Tek-tronix appointed Cadapult to be an “authorized value added dealer.” In August 1991, the parties entered into a subsequent “Value Added Dealer Agreement” (the “Agreement”). Cadapult remains a “value added dealer” pursuant to the August 1991 Agreement.

Both agreements contain a forum-selection clause. The clause states:

Governing Law. This Agreement and the rights of the parties hereunder shall be governed by the laws of the State of Oregon. Any litigation between the parties shall be commenced and prosecuted in the state and federal courts in Oregon.

Cadapult contends that this clause was non-negotiable. Specifically, Cadapult asserts that, at the time of contracting, it was a fledgling company and that it “feared” negotiations may jeopardize its status as a “value added dealer.”

Tektronix, on the other hand, maintains that Cadapult “had every opportunity to negotiate” this clause. Indeed, Tektronix points to an established procedure which it follows in negotiating dealer’s concerns. Moreover, defendant asserts that they never advised Cadapult that this clause was non-negotiable, nor did Cadapult object to the inclusion of this clause. Further, they point out that, in 1991, Cadapult was an established business with three years experience.

In August 1999, Cadapult filed a multi-count complaint in this Court. Notably, the complaint alleged no violation of the “Value Added Dealer Agreement.” Similarly, it did not allege that Tektronix’s practices pursuant to this Agreement violated the New Jersey Franchise Practices Act (“Franchise Act”). Instead, Cada-pult’s complaint alleged, inter alia, (1) Franchise Act violations of a different agreement, entitled the “Premier Plus Reseller Program,” (2) breach of contract, and (3) various federal and state statutory violations.

As to the alleged Franchise Act violations relating to the “Premier Plus Reseller Program,” the Court, in a prior opinion, has already found those allegations sub *563 stantially devoid of merit. See Cadapult Graphic Systems, Inc. v. Tektronix, Inc., Civ. No. 99-3779, Memorandum Op., Aug. 25, 1999. At the outset of this action Cadapult moved, based on the alleged Franchise Act claims, for a temporary restraining order and a preliminary injunction. Cadapult maintained that defendant violated the Franchise Act because defendant discontinued Cadapult’s participation in the “Premier Plus Reseller Program.” The Court denied Cadapult’s motion, holding that Cadapult would not likely succeed on the merits. See id. at 7-9. The court did so because the “Premier Plus Reseller Program” did not constitute a franchise agreement within the meaning of the Franchise Act. Specifically, the Court found that Cadapult failed to demonstrate a “written agreement,” a “license to Use Tektronix’s tradename or trademark,” and a “community of interest” between Cada-pult and Tektronix. See id.; see also N.J.S.A. § 56:10 — 3(a) (defining a “franchise” as a “written agreement in which a person grants to another person a license to use a trade name, trade mark, service mark, or related characteristics, and in which there is a community of interest in the marketing of goods or services.... ”).

After the Court denied the preliminary injunction, Tektronix brought the instant motion. In this motion, Tektronix seeks either dismissal or transfer of this case pursuant to the above-quoted forum-selection clause. Cadapult, however, maintains that the forum-selection clause is invalid under the New Jersey Supreme Court’s decision, Kubis & Perszyk Assocs., Inc. v. Sun Microsystems, Inc., 146 N.J. 176, 680 A.2d 618 (1996). 1 For the reasons discussed immediately below, the Court will grant the motion to transfer, finding that the facts of this case do not implicate Kubis.

DISCUSSION

I. Transfer

The present motion hinges around the Agreement’s forum-selection clause. “In federal court, the effect to be given a contractual forum selection clause in diversity cases is determined by federal not state law.” Jumara v. State Farm Ins. Co., 55 F.3d 873, 877 (3d Cir.1995); see also Stewart Org., Inc. v. Ricoh Corp., 487 U.S. 22, 27-32, 108 S.Ct. 2239, 101 L.Ed.2d 22 (1988).

Here, in a motion to transfer venue, the applicable federal law is 28 U.S.C.

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98 F. Supp. 2d 560, 2000 U.S. Dist. LEXIS 6927, 2000 WL 655992, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cadapult-graphic-systems-inc-v-tektronix-inc-njd-2000.