Cabriolet Porsche Audi, Inc. v. American Honda Motor Co.

773 F.2d 1193
CourtCourt of Appeals for the Eleventh Circuit
DecidedOctober 15, 1985
DocketNo. 84-5698
StatusPublished
Cited by20 cases

This text of 773 F.2d 1193 (Cabriolet Porsche Audi, Inc. v. American Honda Motor Co.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Cabriolet Porsche Audi, Inc. v. American Honda Motor Co., 773 F.2d 1193 (11th Cir. 1985).

Opinion

JAMES C. HILL, Circuit Judge:

Appellant/defendant American Honda Motor Company, Inc. (“American Honda”) appeals the district court’s judgment that American Honda breached its contracts with appellee/plaintiff Cabriolet Porsche Audi, Inc. (“Cabriolet”) and violated the federal Automobile Dealers’ Day In Court Act and various Florida statutes regulating the activities of automobile distributors, importers, and manufacturers engaged in business in Florida. The district court awarded Cabriolet $4,706,645 damages. [1198]*1198Both parties appeal the amount of damages.1

We reverse, holding that the district court’s decisions that American Honda breached its contracts with Cabriolet and violated the Florida and federal statutes are based on clearly erroneous findings of fact and/or improperly drawn conclusions of law.2 Judgment shall be entered in favor of American Honda. Since we dispose of this appeal on these grounds, we do not reach the parties’ attacks on the amount of damages awarded.

FACTS

The basic disagreement between American Honda and Cabriolet is quite simple to describe. Cabriolet, a Honda dealer which sold Honda cars, parts and accessories to the public from September 1979 to May 1980, and American Honda, the exclusive distributor of Honda products to dealers in the United States, disagree over the number of cars to which Cabriolet was entitled during the Spring of 1979 and onward, when, on account of the OPEC oil embargo and resulting oil crisis, demand for the small, fuel-efficient Honda car was high. Cabriolet claims it was entitled to all the cars it requested, or, at least, more than it received from American Honda. American Honda claims it sent Cabriolet all the cars to which it was entitled under American Honda’s allocation system. When Cabriolet pursued the matter in court, the district court agreed with Cabriolet’s position.

While this outlines the basic dispute, it is not enough to “see the forest” in this case. Because we reverse the district court’s decision primarily on the ground that many of the court’s crucial factual findings are clearly erroneous, it is necessary to “see the trees” as well. We begin our more detailed examination of the relevant facts by identifying in greater detail the parties to this action.

The Parties. American Honda is a wholly owned subsidiary of the Japanese company Honda Motor Company, Limited. It is the exclusive importer and distributor of Honda automobiles throughout the United States, and receives all its cars from its Japanese parent.

Cabriolet is a Florida corporation with its principal place of business in Miami. Mr. Frank Diaz is Cabriolet’s president and sole stockholder. At all times relevant to this case, Cabriolet was a dual, or non-exclusive, dealership, selling Porsches, Audis and Ferraris, in addition to Hondas.

The Cabriolet dealership was established in June of 1978 when Cabriolet agreed to purchase the assets of the De Maria Porsche-Audi-Honda-Ferrari dealership in Miami. The agreement included purchase of De Maria’s Honda dealership, contingent upon American Honda’s approval of Cabriolet as an authorized Honda dealer. Cabriolet filed an application with American Honda seeking such authorization. American Honda approved the application and provided Cabriolet with its standard dealership agreement, which Cabriolet signed. Although the agreement is dated October 13, 1978, the evidence shows that Cabriolet [1199]*1199commenced its Honda operations in mid-September 1978.

Cabriolet retained Mr. Frank Petrucci, who had been the general manager at De Maria, as the general manager at Cabriolet. Cabriolet also hired Mr. Snay, who had been De Maria’s sales manager, as its sales manager.

Cabriolet’s Operations during the Soft Period. During Cabriolet’s first several months as a Honda dealer (fall ’78 and winter ’79), the market for Honda cars was “soft” (i.e. supply exceeded demand). During this period, Cabriolet was not an effective marketer of Honda cars. For example, between September and November, Cabriolet received 109 cars, but sold only forty-four. This marketing problem was, in large part, on account of Cabriolet’s policy to seek a high gross profit per car. Even though this was a “soft” period, Cabriolet refused to discount the cars below the manufacturer’s suggested retail price. Honda representatives suggested that Cabriolet change its pricing policy and sell more cars. Cabriolet refused to do so.

At all times, Cabriolet had an inventory of Honda cars. However, in December of 1978, Cabriolet began to receive fewer cars than it did in its first few months of operation. For example, it did not receive any cars in December 1978 and January 1979.

The Hot Period. By Spring of 1979, demand for the fuel efficient Honda ear had increased, primarily on account of the Arab oil embargo. Consequently, Cabriolet’s sales record improved, with Cabriolet meeting nearly 100% of American Honda’s sales objectives for the dealership. Indeed, during this “hot” period, Cabriolet, and competing dealers, were preselling all their cars. Cabriolet requested cars from American Honda to meet its presell commitments and general sales expectations. While American Honda sent Cabriolet cars and Cabriolet at all times had an inventory, it did not send Cabriolet all the cars it requested. Thus, Cabriolet had to return deposits it had accepted, cancel contracts it had made, and refuse to accept contracts on a number of vehicles.

Throughout this hot period, Cabriolet complained to American Honda about American Honda’s failure to send all the cars it requested. American Honda took the position then (and has done so throughout this litigation) that Cabriolet was receiving all the cars to which it was entitled under American Honda’s allocation system.

The Allocation System. Evidence introduced at trial indicates that American Honda had, at all times relevant to this lawsuit, an allocation system known as the “Day’s Supply System.” Under this system, dealerships are divided into a number of zones on the basis of geographical location. Each zone is given a certain number of the cars imported from Japan. The cars are then distributed within each zone by comparing all the dealers in the zone as to their rate of sales and their inventory for a given period, typically forty-four days immediately preceding an allocation. Then, through a mathematical formula, cars are allocated to the dealers so that each dealer will have approximately the same number of day’s supply of cars. In its brief, appellant provides the following description of the system, which is fully supported by the record:

The first element of the day’s supply system is the dealer’s sales rate. American Honda uses a set period of time immediately preceding an allocation to establish a sales rate. The precise period may have changed from time to time, but in general, it has been 44 business days____ Thus, if in the 44 business days immediately preceding an allocation a dealer has sold 44 cars, he has a travel rate of one.....
American Honda tracks a dealer’s sales through his ‘warranty cards.’ For the dealer to receive credit for a sale of a car, he must send the warranty card for that car to American Honda____
The next element of the day’s supply system is a dealer’s inventory.

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Bluebook (online)
773 F.2d 1193, Counsel Stack Legal Research, https://law.counselstack.com/opinion/cabriolet-porsche-audi-inc-v-american-honda-motor-co-ca11-1985.