Butts v. Cibo Vita, Inc.

District Court, E.D. California·Decided March 21, 2023·No. 2:22-cv-00644·Unknown

Opinion

JOI BUTTS, No. 2:22-cv-00644-DAD-KJN Plaintiff, v. ORDER GRANTING DEFENDANT’S MOTION TO DISMISS PLAINTIFF’S Defendant. (Doc. Nos. 4, 5) This matter is before the court on defendant’s motion to dismiss plaintiff’s complaint (Doc. No. 4.) The pending motion was taken under submission by the previously assigned district judge on July 8, 2022. (Doc. No. 15.)1 For the reasons explained below, defendant’s motion to dismiss will be granted. On April 11, 2022, plaintiff Joi Butts filed the complaint initiating this putative consumer protection class action against defendant Cibo Vita, Inc., a food product manufacturing company. (Doc. No. 1 at ¶¶ 1–4, 13.) Therein, plaintiff alleges that defendant used deceptive, false, and misleading business practices in marketing and labeling its trail mix products as “heart healthy,” even though the trail mix allegedly contains excessive amounts of added sugar. (Id.)

1 On August 25, 2022, this case was reassigned to the undersigned. (Doc. No. 18.) Specifically, in this action, plaintiff challenges defendant’s labeling of the following nut-based trail mix products, which defendant markets under its brand name Nature’s Garden: (i) Nature’s Garden Heart Healthy Trail Mix, a blend of walnuts, raisins, cranberries, almonds, pepitas, and dark chocolate chunks; (ii) Nature’s Garden Omega-3 Deluxe Mix, a blend of almonds, pecans, walnuts, cranberries, pistachios, and pepitas; and (iii) Nature’s Garden Cranberry Health Mix, a blend of cranberries, walnuts, almonds, raisins, peanuts, pepitas, and sunflower seeds; (collectively, “the Products”). (Id. at ¶ 1.) In her complaint, plaintiff includes photographs of the front and back of the Products’ packaging. (Id. at ¶¶ 16, 19, 23, 26, 30, 33.) As reflected in those photographs, on the upper right-hand corner of the front and back of each of the Product’s packaging, there is a statement “Heart Healthy” with a heart symbol and an asterisk, which pairs with the following statement in the middle of the back of the packaging: “Scientific evidence suggests but does not prove that eating 1.5 ounces per day of most nuts as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.” (Id.) In addition, the name of the Products is stated on the front and back of the packaging, e.g., “Heart Healthy Trail Mix,” “Omega-3 Deluxe Mix,” and “Cranberry Health Mix.” (Id.) On the back of each Product’s packaging, statements are made regarding the individual ingredients, including that cranberries and raisins are “a sweet and delicious way to consume more fruit throughout the day.” (Id. at ¶¶ 19, 26, 33.) The nutrition facts panel on the back of each Product’s packaging states that the serving size is 1/4 cup (30 grams) and lists the amount of total sugars per serving, including added sugars, in grams and percent of daily value (“DV”). (Id.) Specifically, as reflected on the Products’ nutrition facts panels, a serving of the heart healthy mix contains 10 grams of total sugar, including 5 grams of added sugar (10% DV); a serving of the omega-3 mix contains 10 grams of total sugar, including 9 grams of added sugar (18% DV); and a serving of the cranberry mix contains 9 grams of total sugar, including 4 grams of added sugar (8% DV). (Id.) The Products’ packaging does not include any other statements regarding sugar. Plaintiff alleges as follows in her complaint. Plaintiff reviewed the statements on the packaging of the Products and relied on the representations that the trail mix was “heart healthy” in deciding to purchase the Products, specifically the heart healthy mix and the cranberry mix. (Id. at ¶¶ 10–11.)2 Defendant’s representations of the Products as “heart healthy” are allegedly false, misleading, and deceptive representations because the “Products are not ‘heart healthy’ due to the excessive amounts of added sugar.” (Id. at ¶ 11.) In her complaint, plaintiff refers to several scientific studies and reports to support her allegations that “[e]xcessive consumption of added sugar has consistently been found to increase the risk of several medical conditions, including but not limited to, heart disease, diabetes, obesity, high cholesterol, and hypertension.” (Id. at ¶¶ 2, 46–72.) Defendant markets its Products as “heart healthy” despite allegedly “being aware of the numerous negative health complications that can arise from consuming excessive amounts of added sugar.” (Id. at ¶¶ 17, 24, 31.) Defendant is allegedly “well aware that consumers typically eat more than the suggested serving size,” usually “3–4 servings of trail mix in one sitting,” and thus consumers would exceed their daily recommended added sugar intake (25 grams for adult women, 38 grams for adult men) by eating only three servings of the omega-3 mix. (Id. at ¶¶ 38, 40, 42.) Similarly, consumers “would consume approximately half of their daily recommended added sugar intake from eating only three handfuls (three servings)” of the heart healthy mix and the cranberry mix. (Id. at ¶ 43.) According to plaintiff, “[d]efendant failed to disclose the increased risk of serious chronic disease likely to result from the usual consumption of its Products in the customary manner (including wherein people typically consume multiple servings of trail mix in one sitting).” (Id. at ¶ 76.) Defendant allegedly “designed and labeled the Products intentionally so that reasonable consumers would believe the Products are ‘heart healthy,’ despite the high levels of added sugar.” (Id. at ¶ 88.) Plaintiff alleges that she would not have purchased the Products if she had known the truth, and she “did not receive the benefit of the bargain, because [the] Products are not ‘heart healthy.’” (Id. at ¶ 12.) Plaintiff would, however, “be interested in purchasing [the] Products in the future if the representations about the Products being ‘heart healthy’ were true.” (Id.) /////

2 Plaintiff does not allege that she purchased the omega-3 mix. Plaintiff seeks to represent a class of “all consumers in the United States who purchased the Products during the applicable statute of limitations period,” as well as a subclass of “all class members who purchased the Products in California” (the “California subclass”). (Id. at ¶¶ 90– 91.) On behalf of herself and the California subclass, plaintiff brings three state law claims: (1) a violation of the California Consumers Legal Remedies Act (“CLRA”), California Civil Code § 1750, et. seq.; (2) a violation of California’s False Advertising Law (“FAL”), California Business & Professions Code § 17500, et. seq.; and (3) a violation of California’s Unfair Competition Law (“UCL”), California Business & Professions Code § 17200, et. seq. (Id. at 24–30.) On behalf of herself and the class, plaintiff brings an express warranty claim, an implied warranty of merchantability claim, and an unjust enrichment claim. (Id. at 30–33.) On June 2, 2022, defendant filed the pending motion to dismiss plaintiff’s complaint on the grounds that plaintiff’s claims are expressly preempted, plaintiff fails to state a claim upon which relief can be granted, and plaintiff fails to plead fraud with the requisite particularity. (Doc. No. 4.)3 Plaintiff filed an opposition to the pending motion on July 7, 2022, and defendant filed its reply thereto on July 21, 2022. (Doc. Nos. 14, 17.) ///// /////

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Butts v. Cibo Vita, Inc., (E.D. Cal. 2023).

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