BUTTON v. DOLLAR GENERAL CORPORATION

District Court, D. New Jersey·Decided August 9, 2023·No. 3:22-cv-07028·Unknown

Opinion

NOT FOR PUBLICATION

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

RYAN BUTTON, on behalf of himself and those similarly situated, Plant, Civil Action No. 22-7028 (MAS) (RLS) MEMORANDUM OPINION DOLLAR GENERAL CORPORATION et al., Defendants.

SHIPP, District Judge This matter comes before the Court on Plaintiff Ryan Button’s (“Plaintiff’) Motion to Remand, pursuant to the “local controversy” exception, 28 U.S.C. § 1332(d)(4)(A), to the Class Action Fairness Act of 2005 (“CAFA”), or in the Alternative, for Jurisdictional Discovery. (ECF No. 33.) Defendants Dollar General Corporation, Dolgencorp, LLC d/b/a Dollar General, Todd Vasos, Jeff Owen, Steve Sunderland, and Emily Taylor (collectively, “Defendants”) jointly opposed (ECF No. 38), and Plaintiff replied (ECF No. 45). The Court has considered the parties’ written submissions and decides the Motion without oral argument, pursuant to Federal Rule of Civil Procedure 78 and Local Civil Rule 78.1. For the reasons set forth herein, Plaintiff's Motion to Remand, or in the Alternative, for Jurisdictional Discovery, is denied. 1. BACKGROUND A. The Parties Defendant Dollar General Corporation (“DGC”) is a Tennessee corporation with its principal place of business in Goodlettsville, Tennessee. (See Compl. § 6, ECF No. 1-1.)

Defendant Dolgencorp, LLC d/b/a Dollar General (“Dolgencorp”), which is organized under the laws of Kentucky and similarly based in Goodlettsville, Tennessee, is a DGC subsidiary that operates stores trading as “Dollar General” in the State of New Jersey. (See Notice of Removal 4 24, ECF No. 1; Compl. § 5.) Defendant Todd Vasos is the Chief Executive Officer of DGC and is a member of its Board of Directors. (Compl. § 7.) Defendant Jeff Owen is the Chief Operating Officer of DGC. Ud. ¥ 8.) Defendant Steve Sunderland is the Executive Vice President of Store Operations of DGC. Ud ¥ 9.) Defendant Emily Taylor is the Executive Vice President and Chief Merchandising Officer of DGC. Ud. 4] 10.) Vasos, Owen, Sunderland, and Taylor are all citizens of Tennessee. (See Notice of Removal { 24.) Plaintiffis a New Jersey citizen, residing in Cliffwood Beach, New Jersey. (Compl. J 4.) B. Plaintiffs Transactions with Dollar General Plaintiff regularly shops at the Dollar General store located at 228 NJ-35, Keyport, New Jersey 07735 (“Dollar General Keyport”). Ud § 22.) In early 2022, Plaintiff noticed some discrepancies between the prices of merchandise displayed on the store shelves and what was charged at checkout. Ud. § 23.) For this reason, Plaintiff began to document the prices displayed on the store shelves compared to what he was actually charged. Ud. J 25, 29.) From May 2022 through July 2022, Plaintiff made several purchases at Dollar General Keyport where he was allegedly charged a higher price for certain items than the shelf price on display. (dd. J 30.) The alleged pricing discrepancies included: a collective overcharge of $1.30 for three separate items on June 16; an overcharge of $0.25 for a single item on June 21; an overcharge of $0.05 for a single item on June 23; a collective overcharge of $1.05 for three separate items on June 28; and a collective overcharge of $0.85 for two separate items on July 1. Ud.)

C. Class Allegations According to Plaintiff, “[i]t is Defendants’ policy and practice to charge a higher price at the register for merchandise than the price advertised on the unit price labels for the same merchandise on the shelves” at Dollar General stores in New Jersey, and “Defendants used the same procedures that they employed in charging a higher price than advertised to Plaintiff when selling the same and/or similar merchandise to numerous other New Jersey consumers.” Ud. {J 31, 33.) As such, Plaintiff seeks to represent a class of consumers defined as: “All persons who resided in New Jersey on the date this [C]omplaint was filed, who at any time on or after the day six years prior to the date on which this Complaint was filed, [sic] purchased merchandise at a Dollar General store located in New Jersey.” Ud. § 34.) Plaintiff also sets forth a subclass, defined as: “All members of the Class who paid more for merchandise than the advertised price labeled on the shelf at [a] Dollar General store located in New Jersey.” (/d.) D. Procedural History Plaintiff filed the putative class action lawsuit on October 6, 2022, in the Superior Court of New Jersey, Law Division, Monmouth County, asserting four causes of action against Defendants: (1) declaratory judgment under N.J. Stat. Ann. § 2A:16-50, ef seg. as to violations of New Jersey consumer protection laws; (II) violations of the General Advertising Regulations (the “GA Regulations”), N.J. Admin. Code § 13:45A-9.1, ef seqg., and the New Jersey Consumer Fraud Act (“NJCFA”), N.J. Stat. Ann. § 56:8-1, ef seg.; (IID) violations of the Unit Price Disclosure Regulations (the “PD Regulations”), N.J. Admin. Code § 13:45A-14.1, et seg., and the NJCFA; and (IV) violations of the Truth-in-Consumer Contract, Warranty, and Notice Act ““TCCWNA”), N.J. Stat. Ann. § 56:12-14, et seg. (Compl. □□ 48-112.) Defendants removed the action to this Court pursuant to CAFA on December 5, 2022. (See generally Notice of Removal.)

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