Builder's World, Inc. v. Marvin Lumber & Cedar, Inc.

482 F. Supp. 2d 1065, 2007 U.S. Dist. LEXIS 24699, 2007 WL 1062502
CourtDistrict Court, E.D. Wisconsin
DecidedApril 3, 2007
Docket06-C-555
StatusPublished
Cited by4 cases

This text of 482 F. Supp. 2d 1065 (Builder's World, Inc. v. Marvin Lumber & Cedar, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Builder's World, Inc. v. Marvin Lumber & Cedar, Inc., 482 F. Supp. 2d 1065, 2007 U.S. Dist. LEXIS 24699, 2007 WL 1062502 (E.D. Wis. 2007).

Opinion

*1069 DECISION AND ORDER

LYNN ADELMAN, District Judge.

I. PROCEDURAL AND FACTUAL BACKGROUND

Plaintiff Builder’s World, Inc., (“BWI”), a Wisconsin cooperative (“co-op”), i.e., a non-profit member corporation, which distributes windows manufactured by defendant Marvin Lumber & Cedar, Inc., (“Marvin”), a Minnesota corporation, brought this action in state court alleging that Marvin violated the Wisconsin Fair Dealership Law (“WFDL”), Wis. Stat. § 135.01 et seq., by substantially changing the competitive circumstances of the parties’ dealership agreement without good cause. Marvin removed the case based on diversity of citizenship. 2

Pursuant to an agreement with Marvin, BWI distributes Marvin windows in a territory located primarily in Eastern Wisconsin. BWI shares the territory with another distributor, S & S. Although in some parts of the Midwest, Marvin sells windows directly to dealers (“dealer-direct”), it did not do so in BWI’s territory. Rather, Marvin relied on a two-step distribution system, which involved its selling to distributors, i.e., BWI and S & S, who in turn sold to dealers who in turn made retail sales.

In 2006, Marvin changed the distribution system that it employed in BWI’s territory. While it did not terminate BWI or S & S as distributors, it began to sell dealer-direct. Marvin states that it did so because several of its large dealers expressed interest in buying directly from it and because it believed that if it did not sell dealer-direct, it would lose market share. This change precipitated the present suit. BWI sought a preliminary injunction barring Marvin from selling dealer-direct in its territory. On November 28, 2006, I denied BWI’s request, holding that it had not established that it would suffer irreparable harm as a result of the change. I entered a scheduling order and set a trial date of October 15, 2007. BWI now renews its motion for a preliminary injunction, contending that since November it has suffered severe harm and that in the absence of preliminary relief, it will suffer irreparable harm. I heard oral argument and now address BWI’s request.

Marvin and BWI commenced their relationship in 1964. In that year, they entered into an oral agreement pursuant to which BWI distributed Marvin windows in a territory consisting roughly of Eastern Wisconsin. On a number of occasions thereafter, the parties modified and extended the agreement. In about 1978, BWI took over from Marvin the task of providing service to its customers. In about 1988, BWI became a full service distributor, which required it to provide to dealers such services as training, architectural drafting, warranty work and ordering. These duties required BWI to hire additional staff. Further, as a full service distributor, BWI could not distribute other manufacturers’ windows. In the 1990s, Marvin authorized BWI to distribute additional brands of Marvin windows and expanded BWI’s territory.

As a co-op, BWI is owned by about fifty member/customers (“members”), some of which are relatively large Marvin dealers. Other BWI members are small. BWI purchases windows from Marvin and distributes them to its members and to some non-member customers. Both BWI’s member and non-member customers then make retail sales. BWI retains only a small portion of its profits, distributing the remainder to its members in the form of *1070 patronage dividends. BWI has a board of directors, which establishes policy, and it is operated by a management company, Shu-ter & Company (“Shuter”), whom it pays about $1 million a year. BWI operates out of a building owned by Shuter and leases equipment and vehicles from Shuter. Shu-ter employs about fifteen people who work on BWI business.

BWI carries an extensive inventory of parts for Marvin products and a wide assortment of support products. It prominently displays Marvin logos on the property and equipment that it leases, and it maintains a website featuring Marvin products. BWI’s representatives also regularly attend trade shows where they promote Marvin windows. BWI and its members spend about $100,000 per year advertising and promoting Marvin products. BWI generates about $15 million of revenue annually, about seventy-five percent of which comes from the sale of Marvin products. A like percentage of BWI’s profits is derived from the sale of Marvin products.

BWI has a line of credit of $2.2 million, the purpose of which is to pay for its purchases of windows from Marvin. BWI’s ability to draw on the line of credit is tied to its gross sales. BWI states that since November 2006, as a result of Marvin’s selling dealer-direct, it has lost eight of its largest members and about sixty percent of its gross sales. These members appear to have left BWI in order to purchase windows directly from Marvin and because they believed that BWI was a sinking ship. One member stated:

As we proceeded through the year of 2006, I became increasingly concerned with the issues that were developing between Marvin Windows and Builder’s World.
Also troubling was the fact that our buying partner [ ], was inquiring about purchasing the products direct from Marvin. [Our company] would have struggled to meet the minimums imposed to attain truckload pricing if [our buying partner] is [no] longer purchasing from Builder’s World.

(Third Supplemental Shuter Decl. Ex. A.)

BWI presents financial documents that indicate that it stands to suffer losses of between $200,00 and $435,000 by the end of 2007. BWI states that before incurring such losses, its board would liquidate the co-op. BWI presents a certified public accountant’s audit of its current financial condition, which agrees with BWI’s bleak assessment of its prospects for survival and opines that “[t]he resulting loss of sales and gross profits raises substantial doubt about the company’s ability to continue as a going concern.” (Third Supplemental Shuter Decl. Ex. F.) BWI also indicates that in the absence of a preliminary injunction, it foresees considerable difficulty in financing the present litigation through trial.

I will state additional facts in the course of the decision.

II. PRELIMINARY INJUNCTION STANDARD

“[A] preliminary injunction is an extraordinary and drastic remedy, one that should not be granted unless the mov-ant, by a clear showing, carries the burden of persuasion.” Mazurek v. Armstrong, 520 U.S. 968, 972, 117 S.Ct. 1865, 138 L.Ed.2d 162 (1997) (citations omitted). Granting a preliminary injunction involves the “exercise of a very far-reaching power” and is “never to be indulged in except in a case clearly demanding it.” Roland Mach. Co. v. Dresser Indus. Inc., 749 F.2d 380, 389 (7th Cir.1984) (citations omitted).

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Bluebook (online)
482 F. Supp. 2d 1065, 2007 U.S. Dist. LEXIS 24699, 2007 WL 1062502, Counsel Stack Legal Research, https://law.counselstack.com/opinion/builders-world-inc-v-marvin-lumber-cedar-inc-wied-2007.