Bryan Henry et al. v. Major League Baseball Advanced Media, L.P.; Aaron Golland et al. v. Major League Baseball Advanced Media, L.P.; Eric Wong et al. v. MLB Advanced Media, L.P.

CourtDistrict Court, S.D. New York
DecidedDecember 23, 2025
Docket1:24-cv-01446
StatusUnknown

This text of Bryan Henry et al. v. Major League Baseball Advanced Media, L.P.; Aaron Golland et al. v. Major League Baseball Advanced Media, L.P.; Eric Wong et al. v. MLB Advanced Media, L.P. (Bryan Henry et al. v. Major League Baseball Advanced Media, L.P.; Aaron Golland et al. v. Major League Baseball Advanced Media, L.P.; Eric Wong et al. v. MLB Advanced Media, L.P.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bryan Henry et al. v. Major League Baseball Advanced Media, L.P.; Aaron Golland et al. v. Major League Baseball Advanced Media, L.P.; Eric Wong et al. v. MLB Advanced Media, L.P., (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ---------------------------------------------------------------X BRYAN HENRY et al., :

Plaintiffs, : REPORT & RECOMMENDATION v. : 24 Civ. 01446 (GHW) (GWG)

MAJOR LEAGUE BASEBALL : ADVANCED MEDIA, L.P., : Defendant. ---------------------------------------------------------------X AARON GOLLAND et al., :

Plaintiffs, :

v. : 24 Civ. 06270 (GHW) (GWG)

MAJOR LEAGUE BASEBALL : ADVANCED MEDIA, L.P., : Defendant. ---------------------------------------------------------------X ERIC WONG et al., :

v. : 25 Civ. 00777 (GHW) (GWG)

MLB ADVANCED MEDIA, L.P. :

Defendant. : ---------------------------------------------------------------X GABRIEL W. GORENSTEIN, UNITED STATES MAGISTRATE JUDGE

Defendant Major League Baseball Advanced Media, L.P. (“MLB”) has moved to dismiss the three above-captioned putative class actions under Fed. R. Civ. P. 12(b)(1) and 12(b)(6).1 In 0F

1 See MLB’s Notice of Motion and Motion to Strike and Dismiss, filed Dec. 19, 2024 (Docket # 41 in No. 24-cv-01446); MLB’s Memorandum of Law in Support, filed Dec. 19, 2024 (Docket # 42 in No. 24-cv-01446); Henry’s Response in Opposition, filed Feb. 7, 2025 (Docket # 44 in No. 24-cv-01446); MLB’s Reply Memorandum of Law, filed Feb. 28, 2025 (Docket # 45 in No. each case, the named plaintiff alleges that MLB violated the Video Privacy Protection Act (“VPPA”), 18 U.S.C. § 2710, by knowingly disclosing personally identifiable information (“PII”) concerning their video-streaming habits to non-party Meta Platforms, Inc. — and in plaintiff Aaron Golland’s case, to non-party Snap Inc. as well.2 In light of the Second Circuit’s 1F decisions in Solomon v. Flipps Media, Inc., 136 F.4th 41 (2d Cir. 2025), cert. denied, 2025 WL 3506993 (Dec. 8, 2025), and Hughes v. Nat’l Football League, 2025 WL 1720295 (2d Cir. June 20, 2025), defendants’ motions to dismiss should be granted as to plaintiffs’ VPPA claims.

24-cv-01446); Letter from Alan Littmann, dated May 8, 2025 (Docket # 47 in No. 24-cv-01446); Letter from Andrew Shamis et al., dated May 21, 2025 (Docket # 49 in No. 24-cv-01446) (“Henry Resp.”); Letter from Alan Littmann, dated May 30, 2025 (Docket # 51 in No. 24-cv- 01446); Letter from Alan Littmann, dated Aug. 5, 2025 (Docket # 53 in No. 24-cv-01446). See MLB’s Notice of Motion and Motion to Strike and Dismiss, filed Dec. 19, 2024 (Docket # 35 in No. 24-cv-06270); MLB’s Memorandum of Law in Support, filed Dec. 19, 2024 (Docket # 36 in No. 24-cv-06270) (“Def.’s Mem. in Golland”); Golland’s Memorandum of Law in Opposition, filed Feb. 7, 2025 (Docket # 38 in No. 24-cv-06270); MLB’s Reply Memorandum of Law, filed Feb. 28, 2025 (Docket # 39 in No. 24-cv-06270); Letter from Alan Littmann, dated May 8, 2025 (Docket # 41 in No. 24-cv-06270); Letter from Elliot Jackson, dated May 21, 2025 (Docket # 43 in No. 24-cv-06270) (“Golland Resp.”); Letter from Alan Littmann, dated May 30, 2025 (Docket # 45 in No. 24-cv-06270); Letter from Alan Littmann, dated Aug. 5, 2025 (Docket # 47 in No. 24-cv-06270). See MLB’s Notice of Motion and Motion to Transfer, to Dismiss, and to Strike, filed Aug. 28, 2024 (Docket # 29 in No. 25-cv-00777); MLB’s Superseding Memorandum of Law in Support, filed Mar. 13, 2025 (Docket # 62 in No. 25-cv-00777) (“Def.’s Mem. in Wong”); Wong’s Superseding Memorandum of Law in Opposition, filed Mar. 20, 2025 (Docket # 66 in No. 25-cv-00777) (“Wong Opp.”); MLB’s Superseding Reply Memorandum of Law, filed Mar. 27, 2025 (Docket # 69 in No. 25-cv-00777); Letter from Alan Littman, dated May 8, 2025 (Docket # 71 in No. 25-cv-00777); Letter from Molly Billion, dated May 21, 2025 (Docket # 73 in No. 25-cv-00777) (“Wong Resp.”); Letter from Alan Littman, dated May 30, 2025 (Docket # 75 in No. 25-cv-00777) (“Def.’s Reply to Wong”); Letter from Alan Littman, dated Aug. 8, 2025 (Docket # 77 in No. 25-cv-00777).

2 See Henry’s Amended Class Action Complaint, filed Nov. 22, 2024 (Docket # 40 in No. 24-cv- 01446) (“Henry Compl.”); Golland’s First Amended Class Action Complaint, filed Nov. 21, 2024 (Docket # 34 in No. 24-cv-06270) (“Golland Compl.”); Wong’s Amended Class Action Complaint, filed Apr. 18, 2024 (Docket # 12 in No. 25-cv-00777) (“Wong Compl.”). Additionally, plaintiff Eric Wong’s claims under California law should be dismissed pursuant to the choice-of-law clause in the parties’ Terms of Use Agreement. MLB has also moved to strike the class allegations in each of the above-captioned actions under Fed. R. Civ. P. 12(f). These motions to strike should be denied as moot.

I. BACKGROUND A. Allegations of the Complaints In considering MLB’s motions to dismiss, we assume the truth of the following allegations, which are drawn from plaintiffs’ complaints. MLB owns and operates the website MLB.com and the video-streaming service MLB.tv. See Henry Compl. ¶¶ 23, 31; Golland Compl. ¶ 40; Wong Compl. ¶¶ 14, 21. By subscribing to MLB.com or MLB.tv, consumers can watch videos on MLB.com or MLB.tv. See Henry Compl. ¶¶ 28, 36; Golland Compl. ¶ 40; Wong Compl. ¶¶ 21-22. Plaintiffs here subscribe to MLB.com or MLB.tv. See Henry Compl. ¶¶ 54, 59; Golland Compl. ¶¶ 11, 18, 25, 33; Wong Compl. ¶¶ 5- 13.

Meta Platforms, Inc. (“Meta”) owns and operates the social network Facebook, which plaintiffs use. See Henry Compl. ¶¶ 56, 61; Golland Compl. ¶¶ 13, 20, 26, 36; Wong Compl. ¶¶ 44, 54, 64, 74, 84, 94, 104, 114, 124. Meta assigns each Facebook user a unique Facebook ID (“FID”). See Henry Compl. ¶ 42; Golland Compl. ¶ 72; Wong Compl. ¶¶ 27-28. Each Facebook user’s FID is linked to that user’s Facebook profile, which may publicly identify the user by name. See Henry Compl. ¶ 42, Golland Compl. ¶ 4, Wong Compl. ¶¶ 26, 28. FIDs are “stored” in “cookies” — “small piece[s] of code” placed in Facebook users’ “internet browsers.” Golland Compl. ¶ 73; see also Henry Compl. ¶ 42 (alleging that “FID cookies” are stored on Facebook users’ internet browsers); Wong Compl. ¶ 32 n.5 (citing a webpage maintained by Meta which explains the company’s use of “cookies”). Meta has created a tool called a “pixel,” which is “a unique string of code that companies can embed on their websites to allow them to track consumers’ actions and report the actions

back to Meta.” Golland Compl. ¶ 70; see also Henry Compl. ¶ 39 (describing the pixel as “an invisible tool that tracks consumers’ actions on Facebook advertisers’ websites and reports them to [Meta]”); Wong Compl. ¶ 31 (describing the pixel as “an advertising tool that allows website owners to track visitor information, traffic, and other actions on the owner’s website”). Meta’s pixel “automatically matches” a consumer’s actions, such as a consumer’s decision to watch a particular video, “with third-party cookie data from Meta” including “the c_user cookie that houses a [user’s] FID.” Golland Compl. ¶ 75; accord Henry Compl. ¶ 42; Wong Compl. ¶ 32. In other words, when embedded on a website, the pixel tracks what a consumer does on that website and, if the consumer is a Facebook user, ties this tracking data to the consumer’s FID. MLB has embedded Meta’s pixel on MLB.com and/or MLB.tv. See Henry Compl. ¶ 40;

Golland Compl. ¶ 93; Wong Compl. ¶ 35. Through the pixel, MLB discloses to Meta which videos MLB.com or MLB.tv subscribers watch and ties those subscribers’ viewing histories to their FIDs. See Henry Compl. ¶ 5; Golland Compl. ¶ 4; Wong Compl. ¶ 36. Henry and Golland specifically allege that MLB shares the URLs of these videos with Meta, see Henry Compl. ¶ 41; Golland Compl.

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Bryan Henry et al. v. Major League Baseball Advanced Media, L.P.; Aaron Golland et al. v. Major League Baseball Advanced Media, L.P.; Eric Wong et al. v. MLB Advanced Media, L.P., Counsel Stack Legal Research, https://law.counselstack.com/opinion/bryan-henry-et-al-v-major-league-baseball-advanced-media-lp-aaron-nysd-2025.