Brinkerhoff v. L'Oreal USA, Inc.

CourtDistrict Court, S.D. California
DecidedOctober 8, 2019
Docket3:18-cv-02034
StatusUnknown

This text of Brinkerhoff v. L'Oreal USA, Inc. (Brinkerhoff v. L'Oreal USA, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Brinkerhoff v. L'Oreal USA, Inc., (S.D. Cal. 2019).

Opinion

1 2 3 4 5 6 7 8 9 UNITED STATES DISTRICT COURT 10 SOUTHERN DISTRICT OF CALIFORNIA 11 12 KRISTEN BRINKERHOFF, On Case No.: 3:18-cv-2034-BTM-WVG Behalf of Herself and All Others 13 Similarly Situated, ORDER GRANTING IN PART, 14 DENYING IN PART Plaintiff, DEFENDANT’S MOTION TO 15 DISMISS AND STAYING ACTION v. 16 PENDING ADMINISTRATIVE 17 L’ORÉAL USA, INC., ACTION

18 Defendant. [ECF No. 10] 19 Defendant L'Oréal USA, Inc. manufactures, markets, distributes, and sells 20 various skin care products, including CeraVe Eye Repair Cream (the "Cream"). 21 (ECF No. 7, ¶ 1.) The Cream’s packaging prominently displays various 22 representations regarding the Cream, including that it "help[s] repair and restore 23 the . . . skin barrier around [users'] eyes" (hereinafter, the “Repair 24 Representations”). (Id. ¶¶ 2, 12 & Ex. A.) In Fall 2017, Plaintiff Kristen Brinkerhoff 25 purchased the Cream from an independent retailer for approximately fifteen 26 dollars. (Id. ¶ 10.) Plaintiff alleges she relied upon the Repair Representations 27 when she purchased the Cream, forgoing “less expensive competitor cosmetic eye 28 1 products” based thereon. (Id.) Plaintiff subsequently learned, however, that 2 Defendant had not presented the United States Food & Drug Administration (the 3 “FDA”) with evidence of the Cream’s safety and effectiveness before its marketing 4 and sale. (Id.) Plaintiff alleges she “would not have purchased the [Cream] and 5 certainly would not have paid a premium price for it” had she known that the Repair 6 Representations had not been approved by the FDA.1 (Id.) 7 Plaintiff’s sole claim in her First Amended Complaint is that Defendant’s 8 marketing and sale of the Cream was “unlawful” under California’s Unfair 9 Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200, et seq., because 10 Defendant did not receive approval from the FDA prior to marketing and selling the 11 Cream, which Plaintiff contends is a “drug” under the Federal Food, Drug, and 12 Cosmetic Act (“FDCA”), 21 U.S.C. § 301, et seq., and California’s Sherman Food, 13 Drug, and Cosmetic Law (“Sherman Law”), Cal. Health & Safety Code § 109875, 14 et seq., in violation of the FDCA and Sherman Law. (Id. ¶¶ 2-4, 32-41.) Indeed, 15 unlike purely cosmetic items, “new drugs” generally may not be marketed or sold 16 without preapproval from the FDA through the New Drug Application (“NDA”) 17 process.2 21 U.S.C. §§ 331(d) & 355; Cal. Health & Safety Code § 111550. 18

19 1 Notably, Plaintiff does not allege that she believed the Cream had been submitted 20 to or otherwise been approved by the FDA at the time of her purchase. (See ECF 21 No. 7, ¶ 10 (“Had Plaintiff known that the FDA prohibits manufacturers from selling products with repair and restore representations that the FDA had not determined 22 are both safe and effective and that Defendant had not presented the FDA with the 23 required evidence of safety and effectiveness, Plaintiff would not have purchased the [Cream] and certainly would not have paid a premium price for it.” (emphasis 24 added)). 25 2 Under the FDCA, a “cosmetic” includes “articles intended to be rubbed, poured, 26 sprinkled, or sprayed on, introduced into, or otherwise applied to the human body 27 or any part thereof for cleansing, beautifying, promoting attractiveness, or altering the appearance.” 21 U.S.C. § 321(i)(1); see also Cal. Health & Safety Code § 28 1 Plaintiff contends that that the Repair Representations rendered the Cream a drug 2 for which FDA preapproval via the NDA process was necessary. (ECF No. 7, ¶¶ 3 2, 16-19, 35.) Further, Plaintiff alleges that, “[b]y making the unlawful [Repair 4 Representations,] Defendant is . . . able to charge a substantial premium for [the 5 Cream] over what competitors charge for similar cosmetic eye products which . . . 6 claim only to moisturize and visibly improve the skin’s appearance or look and do 7 not make . . . unlawful drug claims.” (Id. ¶ 21.) Plaintiff alleges that “but for 8 Defendant’s illegal conduct” of marketing the Cream with the Repair 9 Representations without obtaining approval from the FDA, “the [Cream] would not 10 have been on the market” and therefore she would have been unable to purchase 11 it. (Id. ¶¶ 35-36.) In addition to seeking declaratory relief and an injunction 12 preventing sale of the Cream with the Repair Representations until the NDA 13 process is completed, Plaintiff seeks restitution of all money she paid for the Cream 14 “or, at a minimum, the premium paid for the [Cream].” (Id. ¶ 39-41.) Defendant 15 subsequently moved to dismiss Plaintiff’s claims for lack of standing, federal 16 preemption, or, in the alternative, to stay this action or dismiss Plaintiff’s claim 17 without prejudice and refer Plaintiff’s claim to the FDA pursuant to the “primary 18 jurisdiction” doctrine. (ECF No. 10.) 19 Because standing under Article III of the U.S. Constitution is an essential 20 element of the Court’s subject matter jurisdiction, see Lujan v. Defs. of Wildlife, 21 504 U.S. 555, 560 (1992), the Court addresses it first. “[T]o satisfy Article III's 22 23 24 the structure or any function of the body of man or other animals.” 21 U.S.C. § 25 321(g)(1)(C); 21 U.S.C. § 359; see also Cal. Health & Safety Code § 109925(c)(3). Notably, the FDCA differentiates between “drugs” and “new drugs.” Compare 21 26 U.S. § 321(g)(1) & (p). Only “new drugs” need to undergo the NDA process. 21 27 U.S.C. § 355(a) (“No person shall introduce or deliver for introduction into interstate commerce any new drug, unless an approval of an application filed pursuant to 28 1 standing requirements, a plaintiff must show[:] (1) it has suffered an ‘injury in fact’ 2 that is (a) concrete and particularized and (b) actual or imminent, not conjectural 3 or hypothetical; (2) the injury is fairly traceable to the challenged action of the 4 defendant; and (3) it is likely, as opposed to merely speculative, that the injury will 5 be redressed by a favorable decision.” Friends of the Earth, Inc. v. Laidlaw Envtl. 6 Servs. (TOC), Inc., 528 U.S. 167, 180–81 (2000) (citing Lujan, 504 U.S. at 560-61) 7 see also Lujan, 504 U.S. at 561 (“The party invoking federal jurisdiction bears the 8 burden of establishing these elements.”). Where a 12(b)(1) motion to dismiss is 9 based on lack of standing, the Court must defer to the plaintiff's factual allegations 10 and must “presume that general allegations embrace those specific facts that are 11 necessary to support the claim.” Lujan, 504 U.S. at 561 (internal quotation marks 12 omitted). Indeed, “[a]t the pleading stage, general factual allegations of injury 13 resulting from the defendant’s conduct may suffice.” Id. at 560. 14 “To have standing under California's UCL, as amended by California's 15 Proposition 64,3 plaintiffs must establish that they (1) suffered an injury in fact and 16 (2) lost money or property as a result of the unfair competition.” Birdsong v.

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Bluebook (online)
Brinkerhoff v. L'Oreal USA, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/brinkerhoff-v-loreal-usa-inc-casd-2019.