Brands Within Reach, LLC v. Belvoir Fruit Farms Ltd.

CourtDistrict Court, S.D. New York
DecidedSeptember 29, 2022
Docket7:19-cv-04947-AEK
StatusUnknown

This text of Brands Within Reach, LLC v. Belvoir Fruit Farms Ltd. (Brands Within Reach, LLC v. Belvoir Fruit Farms Ltd.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Brands Within Reach, LLC v. Belvoir Fruit Farms Ltd., (S.D.N.Y. 2022).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK --------------------------------------------------------------------X

BRANDS WITHIN REACH, LLC,

Plaintiff, DECISION AND ORDER

-against- 19-cv-4947 (AEK)

BELVOIR FRUIT FARMS LTD.,

Defendant. --------------------------------------------------------------------X THE HONORABLE ANDREW E. KRAUSE, U.S.M.J.1 Plaintiff Brands Within Reach, LLC (“BWR”) brings this action against Defendant Belvoir Fruit Farms Ltd. (“BFF”), asserting claims for breach of contract under N.Y. U.C.C. § 2- 101, et seq., breach of the implied covenant of good faith and fair dealing, and declaratory judgment pursuant to 28 U.S.C. § 2201. ECF No. 1 (“Complaint” or “Compl.”). Currently before the Court are BFF’s motion for summary judgment (ECF No. 84) and BWR’s cross- motion for summary judgment (ECF No. 92). For the reasons that follow, BFF’s motion is GRANTED IN PART AND DENIED IN PART, and BWR’s cross-motion is GRANTED IN PART AND DENIED IN PART. I. BACKGROUND The following facts—taken from BFF’s Local Civil Rule 56.1 Statement (“BFF’s 56.1”), ECF No. 86, BWR’s Local Civil Rule 56.1 Response (“BWR’s Response”) and

1 The parties consented to this Court’s jurisdiction for all purposes pursuant to 28 U.S.C. § 636(c) on June 7, 2021. ECF No. 79. Counterstatement (“BWR’s 56.1”), ECF No. 92-2,2 BFF’s Response to BWR’s Counterstatement (“BFF’s Response”), ECF No. 100, and the evidence submitted by the parties in connection with the motion—are undisputed unless otherwise noted. BFF is an entity engaged in the manufacture of certain beverages in the United Kingdom.

BWR’s 56.1 ¶ 4. BWR is an entity in the food and beverage industry, offering healthy food and beverage alternatives to consumers. Id. ¶ 1. In 2011, at the largest food trade show in New York, Peverel Manners, who was then the majority shareholder, managing director, and Chief Operating Officer of BFF, met Olivier Sonnois, who was then the sole member of BWR. BWR’s 56.1 ¶¶ 3, 6, 13; see ECF No. 92-3 (“Rainone Decl.”) Ex. 3 (“Manners Depo.”) at 6:23- 7:9.3 BFF chose to work with BWR as its distributor following that meeting. BWR’s 56.1 ¶ 15. BWR and BFF proceeded to negotiate a distribution agreement, which involved the exchange of several drafts. Id. ¶¶ 16-18. In mid-January 2012, BFF and BWR entered into a Distribution Agreement (“Agreement”). BFF’s 56.1 ¶ 1; BWR’s 56.1 ¶¶ 18, 22; ECF No. 92-4 (“Sonnois Decl.”) Ex. 1.

The Agreement provides that BWR was to act as an exclusive distributor of BFF’s products in the United States and Canada. BFF’s 56.1 ¶ 2. A section of the Agreement titled “Length and Type of Agreement” states, “5 year licensing agreement with 3 year on-going subsequent

2 “BWR’s Response” refers to the first 17 paragraphs of ECF No. 92-2, which respond to BFF’s Local Civil Rule 56.1 Statement; “BWR’s 56.1” refers to the subsequent 112 paragraphs of ECF No. 92-2, which set forth BWR’s own counterstatement of facts. 3 BFF disputes that Sonnois was the sole member of BWR from the commencement of this action until November 2020, as set forth in BWR’s 56.1, citing evidence that BWR was sold to New Age Group in July 2019 and that New Age Group then sold BWR in September 2020. See BFF’s Response ¶ 3. In addition, Sonnois testified at his deposition he was the “sole equity holder” of BWR until he sold the business in July 2019 to New Age Beverages. See Rainone Decl. Ex. 7 (“Sonnois Depo.”) at 26:18-27:9. renewal unless terminated for Cause. Effective January 2, 2012.” BFF’s 56.1 ¶ 3; see BWR’s 56.1 ¶¶ 30-31; Sonnois Decl. Ex. 1 at 1. BFF maintains that the Agreement could only be terminated “for cause” and that the Agreement contained no provision for termination without cause. BFF’s 56.1 ¶¶ 4, 5. BWR disputes this characterization of the Agreement, and asserts

that the “Termination” section of the Agreement refers to termination without cause, non- renewal of the agreement, and termination for cause. BWR’s Response ¶¶ 4-5. The Agreement does not define the term “cause” with respect to terminations. BFF’s 56.1 ¶ 6. The “Termination” section of the Agreement provides as follows: Upon termination without cause or non[-]renewal of agreement, BWR will receive the highest of a net compensation allowance of US$5 per case for all cases sold since the beginning of the agreement or a full reimbursement of all Overhead, Regulatory, Marketing and Sales Promotions investments made since the beginning of the agreement (whichever is highest).

Termination for Cause of the contract will be without penalty with 90 days[’] notice.

Sonnois Decl. Ex. 1 at 3. The parties dispute whether this section constitutes a “penalty provision” or a “buyout clause.” BFF’s 56.1 ¶ 8; BWR’s Response ¶ 8; BWR’s 56.1 ¶ 36; BFF’s Response ¶ 36. According to BFF, from the start of the Agreement and throughout its seven-year history, BWR almost never made a payment on time. BWR’s 56.1 ¶ 47. On January 29, 2019, BFF received a notice from Coface, a credit insurance provider, stating that the credit export insurance for sales to BWR was reduced to £0. Id. ¶ 77. Although Coface reinstated the credit export insurance on BWR in the amount of £50,000 in early March 2019, and on March 8, 2019, temporarily raised the insurance coverage to £200,000, BFF contends that this was not sufficient in light of BFF’s potential exposure on its outstanding invoices to BWR. Id. ¶¶ 78-79; BFF’s Response ¶¶ 78-79. On March 26, 2019, BFF sent BWR a demand for adequate assurances. BWR’s 56.1 ¶ 83; see Sonnois Decl. Ex. 4. BFF admits that the cancellation of the Coface insurance was one of the primary reasons it sought assurance of continued performance under the Agreement. BFF’s Response ¶ 86. BFF also admits that the Agreement does not refer to commercial credit

insurance. Id. ¶ 87. BFF’s demand for adequate assurances required that BWR provide such adequate assurances by April 26, 2019. BWR’s 56.1 ¶ 94. BWR responded to the demand for adequate assurances on April 10, 2019, Sonnois Decl. Ex. 5, but the parties dispute whether BWR provided adequate assurances of continued performance, BWR’s 56.1 ¶¶ 95-99, 101; BFF’s Response ¶¶ 95-99, 101. BFF wrote a letter on May 8, 2019 which, according to BWR, terminated the Agreement. BWR’s 56.1 ¶ 100; see Sonnois Decl. Ex. 6. The letter stated BFF’s position that BWR had not provided adequate assurances of continued performance in response to the March 26, 2019 demand, and that the letter “shall serve as notice to BWR that BWR’s failure to provide adequate assurances is a repudiation” of the Agreement. Sonnois Decl. Ex. 6. Further, as set forth in the

May 8, 2019 letter, BFF considered BWR’s repudiation of the Agreement “final,” and BFF asserted that that the Agreement was therefore “cancelled and without further force or effect.” BFF’s Response ¶ 100; Sonnois Decl. Ex. 6. In a letter dated May 13, 2019, BWR demanded that BFF pay $2,462,835.00 pursuant to the “Termination” section of the Agreement. BWR’s 56.1 ¶ 102; see Sonnois Decl. Exs. 1, 7.4 In a letter dated May 18, 2019, BFF responded to BWR’s demand, reiterating its view that BWR had failed to provide adequate assurances, and

4 In this action, BWR asserts that BFF terminated the Agreement without cause, and therefore BWR is entitled to damages in the amount of $5 per case sold over the life of the Agreement as provided in the “Termination” section. See Compl. ¶¶ 30, 35-36, 46-47, 59; Sonnois Decl. Ex. 1 at 3. noting that BWR owed BFF £320,340.74 for unpaid inventory. BWR’s 56.1 ¶ 103; see Sonnois Decl. Ex. 8; BFF’s 56.1 ¶ 13. II. DISCUSSION A. Standard for Summary Judgment

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Brands Within Reach, LLC v. Belvoir Fruit Farms Ltd., Counsel Stack Legal Research, https://law.counselstack.com/opinion/brands-within-reach-llc-v-belvoir-fruit-farms-ltd-nysd-2022.