Brandon Bluhm v. Wyndham Vacation Ownership, Inc.

CourtCourt of Appeals for the Eleventh Circuit
DecidedOctober 17, 2023
Docket22-11752
StatusUnpublished

This text of Brandon Bluhm v. Wyndham Vacation Ownership, Inc. (Brandon Bluhm v. Wyndham Vacation Ownership, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Brandon Bluhm v. Wyndham Vacation Ownership, Inc., (11th Cir. 2023).

Opinion

USCA11 Case: 22-11752 Document: 54-1 Date Filed: 10/17/2023 Page: 1 of 24

[DO NOT PUBLISH] In the United States Court of Appeals For the Eleventh Circuit ____________________

No. 22-11752 ____________________

BRANDON BLUHM, Plaintiff-Counter Defendant-Appellant, versus WYNDHAM DESTINATIONS, INC., et al.,

Defendants,

WYNDHAM VACATION OWNERSHIP, INC., a Delaware corporation, WYNDHAM VACATION RESORTS, INC., a Delaware corporation, EXTRA HOLIDAYS, LLC, FAIRSHARE VACATION OWNERS ASSOCIATION, USCA11 Case: 22-11752 Document: 54-1 Date Filed: 10/17/2023 Page: 2 of 24

2 Opinion of the Court 22-11752

Defendants-Counter Claimants-Appellees.

____________________

Appeal from the United States District Court for the Middle District of Florida D.C. Docket No. 6:19-cv-02300-WWB-LHP ____________________

Before JORDAN, LAGOA, Circuit Judges, and CANNON,* District Judge. PER CURIAM: Defendants Wyndham Vacation Ownership, Inc. (“WVO”) and Wyndham Vacation Resorts, Inc. (“WVR,” and together with WVO, “Wyndham”) develop and manage timeshare properties. Because Wyndham runs its timeshare program primarily for timeshare owners’ personal use, it generally prohibits those own- ers from profiting by using their Wyndham interests. But on the occasions that Wyndham’s timeshare owners cannot use their timeshare rights before the year is out, Wyndham permits owners to rent their otherwise unusable timeshare rights to friends and family members through its “Extra Holidays” program. Plaintiff Brandon Bluhm misused Extra Holidays to run a for-profit business. When Wyndham discovered Bluhm’s misuse,

* Honorable Aileen M. Cannon, United States District Judge for the Southern

District of Florida, sitting by designation. USCA11 Case: 22-11752 Document: 54-1 Date Filed: 10/17/2023 Page: 3 of 24

22-11752 Opinion of the Court 3

a lawsuit ensued, which resulted in a negotiated settlement with Bluhm. This appeal concerns whether that settlement agreement is a valid contract. The district court concluded that it was and granted summary judgment in favor of Defendants. After a careful review of the record, and with the benefit of oral argument, we affirm. I. BACKGROUND A. Bluhm Purchases and Rents Timeshare Properties. WVO and WVR develop and manage timeshare resorts. Buyers of Wyndham timeshare interests enter into Purchase Agreements with WVR. In those Purchase Agreements, buyers represent that they are “purchasing an Ownership for the purposes of recreational and social use, and not for financial profit.” Wynd- ham maintains a points-based system for managing owners’ timeshare interests. Over several years before 2017, Bluhm ac- quired an astonishing number of Wyndham timeshare interests— about seventy interests worth eighteen million points. Owners of Wyndham timeshare interests, like Bluhm, as- sign their use rights to a trust known as Club Wyndham Plus, which is governed by a Trust Agreement. As provided by the Trust Agreement, Defendants Fairshare Vacation Owners Association (“Fairshare”) and WVR, along with other Wyndham affiliates, are the settlors of the trust. Fairshare is the trustee. And the Club Wyndham Plus beneficiaries are Fairshare, WVR, other Wyndham affiliates, and “Members.” Members include “Wyndham and the holder of a right to occupy an Accommodation as a consequence USCA11 Case: 22-11752 Document: 54-1 Date Filed: 10/17/2023 Page: 4 of 24

4 Opinion of the Court 22-11752

of such holder having his Property Interests (or the use rights therein) subjected to this Trust Agreement, and such holder’s heirs, and permitted successors and assigns.” 1 Club Wyndham Plus also maintains a members’ directory, which advises members that “[t]he Program is for a Member’s own personal use and enjoyment and not for any commercial purpose.” Additionally, section 2.02 of the Trust Agreement states that “[t]he purpose of the Trust shall be to secure for the Beneficiaries their respective rights and interests as set forth in this Trust Agree- ment and in the Purchase Agreements and/or Assignment Agree- ments executed by the Members.” The Trust Agreement’s choice- of-law clause provides that the Agreement is governed by Arkansas law. Club Wyndham Plus members may make reservations to stay at Wyndham properties through WVR. WVR manages the trust’s reservation system. An agreement between Fairshare and WVR’s predecessor in interest (the “Management Agreement”) contains “[r]ecitals,” one of which states that Fairshare “desires to engage Manager to manage and operate the Trust . . . and provide access to the Manager’s Reservation System to the Members,” while the management entity “desires to accept such engagement, all on the terms and conditions set forth below.” Neither Bluhm nor any other Club Wyndham Plus member signed the Manage- ment Agreement. And neither the Management Agreement nor

1 There is no dispute that Bluhm was a Wyndham member at all times relevant

to this suit. USCA11 Case: 22-11752 Document: 54-1 Date Filed: 10/17/2023 Page: 5 of 24

22-11752 Opinion of the Court 5

the Trust Agreement further defines the term “Manager’s Reserva- tion System.” Defendant Extra Holidays, LLC, is another Wyndham affili- ate and runs Wyndham’s “Extra Holidays” program. Through Ex- tra Holidays, timeshare owners can rent out their unused vacation time to third parties in exchange for a cut of the revenue. Wynd- ham and Extra Holidays encouraged Bluhm and other members to pursue the Extra Holidays program’s benefits. For example, in a letter to Bluhm, Extra Holidays described itself as “a powerful tool to provide you with income opportunities for your unused vaca- tion weeks/points, which, if you choose, can be used to partially offset your maintenance fee expense.” But this encouragement was qualified. Owners who rented through Extra Holidays signed Listing Agreements. Those con- tracts provided: This rental program has been designed as your last “non-vacation” option. Timeshares are purchased for vacationing; an opportunity to enjoy special mo- ments with family and friends. The first choice should always be to use or exchange your vacation reservation every year. And, of course, you always have the option of letting a friend or relative use your vacation reservation if you are unable to do so. Your last choice should be to rent your vacation. How- ever, we know that vacations are not always possible, and if you can’t use all or part of your vacation reser- vation this year, Extra Holidays can assist you. USCA11 Case: 22-11752 Document: 54-1 Date Filed: 10/17/2023 Page: 6 of 24

6 Opinion of the Court 22-11752

The Extra Holidays Vacation Time Listing Program . . . has been designed to try to provide you with some income for your unused vacation reservation. This is not a “get rich quick” program and you are not ex- cused from your financial obligations to your associa- tion, but rather this is a service provided to help pre- vent any vacation from going unused. Bluhm did not heed these instructions. He routinely rented his timeshare interests through Extra Holidays to turn a profit. In doing so, Bluhm referred to his operation as a “business” and reg- istered a limited liability company. Bluhm ultimately grossed hun- dreds of thousands of dollars from this timeshare venture. And he freely admitted during his deposition that he was running a for- profit enterprise through Extra Holidays; in fact, in this lawsuit, Bluhm sought lost profits from that enterprise as damages. But Bluhm’s for-profit venture ran into trouble around May 2017. At that time, WVR began using an updated online reserva- tion system. One of the new system’s capabilities was the systemic enforcement of Club Wyndham Plus rules. So Bluhm began expe- riencing difficulty accessing the system, often finding himself locked out of his account.

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