Bragel v. General Steel Corp.

21 Mass. L. Rptr. 408
CourtMassachusetts Superior Court
DecidedAugust 2, 2006
DocketNo. 20052820
StatusPublished

This text of 21 Mass. L. Rptr. 408 (Bragel v. General Steel Corp.) is published on Counsel Stack Legal Research, covering Massachusetts Superior Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bragel v. General Steel Corp., 21 Mass. L. Rptr. 408 (Mass. Ct. App. 2006).

Opinion

Lu, John T., J.

Introduction

George Bragel (Bragel), acting in his capacity as a trustee, alleges breach of contract, fraud and deceit, and violations of Chapter 93A, the Consumer Protection Act, by General Steel Corporation (General Steel) in the sale of a building to be erected at 1121 Dorchester Avenue, Dorchester. Bragel is a Trustee of the 1121 Realty Trust (Trust), which owns the property. General Steel is a foreign corporation incorporated under the laws of the state of Colorado with its principal place of business in Lakewood, Colorado.

General Steel seeks dismissal because the contract governing the sale requires the arbitration of any disputes in Denver, Colorado. Bragel opposes the motion, claiming that the arbitration clause is unconscionable because of the location required by the forum selection clause, the limitation of damages provision and General Steel’s history of deceptive conduct. Bragel argues that, as a result, the arbitration provision is unenforceable. Determining that the forum selection and damages limitation clauses do not invalidate the agreement to arbitrate and that General Steel’s history of misconduct is not relevant to this motion, the Court allows the motion to dismiss.

Background

The facts, as alleged by Bragel and taken as true for the purposes of this motion, are as follows.

[409]*409Bragel operates an automobile repair shop and used car dealership at the Trust property located on Dorchester Avenue. In October of 2001, Bragel responded to General Steel’s advertisements on WRKO for discounted, prefabricated steel buildings. General Steel quoted Bragel a price of $15,540.00 for a 40’ by 50’ by 22’ steel building. Bragel claims that he specified that the building had to be a clear-span building because of the intended use. General Steel claimed that the price quoted in October of2001 was for a steel building containing one steel column, which was unacceptable to Bragel. General Steel told Bragel that a clear span building would cost an additional $11,500.00. In July 2003, General Steel altered the initial quote to $48,732.00 for a different building, measuring 40’ by 50’ by 34’, and containing a mezzanine. The change in the dimensions of the building forced Bragel to amend the building permit. In February 2004, General Steel informed Bragel that the price for a clear-span building would increase the price by another $11,500.00.

In February 2004, Bragel, acting through his wife, entered into a contract with General Steel on behalf of the Trust. Bragel forwarded $14,725.00 to General Steel as a deposit. The total cost of the building had by that time increased to $61,040.00. After signing the contract, Bragel learned that the doors and windows were not included in the price, and that if he did not buy them from General Steel (apparently at a higher than average price) the warranty would be void. The doors and windows cost Bragel $30,000.00, increasing the total cost of the building to $94,367.00 — a far ciy from the original quote of $15,540.00.

On April 16, 2004, Bragel made a payment of $9,008.00 to General Steel. The building was scheduled for delivery in the spring of 2004, but as of July 2004, no deliveries had been made and Bragel had not received a complete set of plans, despite many calls to General Steel. Bragel and his wife continued to contact General Steel for several months, to no avail. Several times General Steel promised that the building would be delivered, but no delivery was made. Bragel told General Steel that he wanted to cancel his order, but General Steel told him that the order could not be cancelled and he would forfeit his deposits if he attempted to do so.

Finally, on March 30, 2005, General Steel sent an incomplete delivery of steel; it lacked the necessary components for a clear span building. Bragel paid $59,633.83 for the delivery, but withheld $11,000.00, which he offered to place in escrow until he received the missing components. General Steel insisted that a second delivery was slated to arrive, but it never did.

General Steel declared that Bragel had breached the contract and refused to either deliver the remainder of the building components, or to return Bragel’s deposits. On April 12, 2005, Bragel sent a Chapter 93A demand letter to General Steel. General Steel did not respond within the requisite ninety-day period; however, General Steel’s counsel did eventually send a letter to Bragel informing him that General Steel considered him to be in breach of contract. Bragel then instituted this suit, alleging breach of contract, fraud and deceit, and violations of Chapter 93A, but not unconscionability.

General Steel moved to dismiss, seeking enforcement of the arbitration clause in Paragraph 15 of the February 2004 contract. The provision, printed in small, densely packed type, states that “Any controversy or claim arising out of or relating to this contract, or the breach thereof, shall be settled by arbitration administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules ... the place of arbitration shall be Denver, Colorado.” The same provision states that the “agreement shall be governed by and interpreted in accordance with the laws of the State of Colorado.” The arbitrator shall not have the authority “to award punitive, consequential or other damages not measured by the prevailing party’s actual damages, except as may be required by statute.” (Emphasis added.)

Much of Bragel’s argument centers on the unfair or deceptive business practices that he contends General Steel has employed. As evidence of these practices, he offers the actions that various authorities, including the Attorneys General of Colorado, California, and New Mexico, have taken against General Steel. He points to a decision by Judge R. Brooke Jackson of Colorado’s Jefferson County District Court in December 2004.1 See State of Colorado v. Gen. Steel Domestic Sales, LLC, No. 04 CV 143, 2004 Colo.Dist.Ct. (Jefferson County, Dec. 7, 2004) (the Colorado decision).

In that case, the Colorado Attorney General brought an action against General Steel under the Colorado Consumer Protection Act (Colorado Act) alleging that General Steel used deceptive practices in the marketing and sale of prefabricated steel buildings to consumers. Following a seven-day trial, Judge Jackson concluded that “beyond any legitimate question, General Steel for years engaged in sales practices that were riddled with misrepresentations and omissions.” The judge detailed the ways in which General Steel engaged in deceptive sales and marketing practices in violation of the Colorado Act. General Steel knowingly made false representations as to the characteristics and sources of goods and services, made false or misleading statements as to the price of goods or services, and failed to disclose material facts for the purpose of inducing consumers to enter into contracts. The Court ordered General Steel to revise its purchase order form in order to make it more legible. General Steel was required to set forth the conditions in at least twelve-point font, with spaces between the paragraphs, and to require customers to initial each condition separately. The Court did not require General Steel to change the substance of the contractual [410]*410provisions, however, and did not note any problems with the arbitration clause or the limitation of damages provision.

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Bluebook (online)
21 Mass. L. Rptr. 408, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bragel-v-general-steel-corp-masssuperct-2006.