Brady v. Anker Innovations Limited

CourtDistrict Court, S.D. New York
DecidedJanuary 13, 2020
Docket7:18-cv-11396
StatusUnknown

This text of Brady v. Anker Innovations Limited (Brady v. Anker Innovations Limited) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Brady v. Anker Innovations Limited, (S.D.N.Y. 2020).

Opinion

□ ise reels □ “Manne □ CTROPICALLY FILED || UNITED STATES DISTRICT COURT □□ con □ SOUTHERN DISTRICT OF NEW YORK Ec STWR □□ TAPREILED: FIPS] □ PHILIP BRADY and DUNCAN SMITH individually and on behalf of other similarly situated individuals, Plaintiffs, -against- No. 18-cv-11396 (NSR) OPINION & ORDER ANKER INNOVATIONS LIMITED; ANKER TECHNOLOGY CORPORATION; POWER MOBILE LIFE, LLC; and FANTASIA TRADING, LLC D/B/A ANKER DIRECT, Defendants.

NELSON S. ROMAN, United States District Judge Plaintiffs Philip Brady (“Brady”) and Duncan Smith (“Smith”) (together, “Plaintiffs”), on behalf of themselves and all others similarly situated, bring this putative class action against Defendants Anker Innovations Limited, Anker Technology Corporation, Power Mobile Life, LLC, and Fantasia Trading, LLC, d/b/a Anker Direct (“Fantasia”) (collectively, “Defendants”). (First Amend. Compl. (“FAC”), ECF No. 20.) Plaintiffs assert claims under California’s Consumer Legal Remedies Act (““CLRA”), Cal. Civ Code §§ 1750-85, California’s False Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 17500 et seq., California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof Code §§ 17200-17210, New York’s General Business Law (“GBL”) §§ 349-350, and several other materially identical state consumer protection statutes. (/d.) Plaintiffs also bring claims for beach of express warranty and unjust enrichment. (/d.) Presently before this Court is Defendants’ motion to dismiss the FAC for lack of personal jurisdiction and for failure to state a claim. (ECF No. 26.) For the following reasons, Defendants motion is GRANTED in part and DENIED in part.

BACKGROUND The following facts are taken from the FAC and deemed true for purposes of the motion. A. The Emergence of Power Banks and Their Uses In recent years, consumers have become increasingly dependent on portable electronic devices (“PEDs”), such as phones, tablets, and laptop computers. (FAC ¶¶ 1, 24.) Like any other

electronic devices, PEDs require power and periodic recharging. (Id. ¶ 1.) Thus, the portable charger industry emerged. (Id. ¶¶ 2, 25.) A portable charger, often called a power bank (“Power Bank”), is a small, portable power source that consumers can use to recharge PEDs. (Id. ¶¶ 2, 26.) In general, the greater the capacity of a Power Bank, which is expressed in milliampere-hours (“mAh”), the more times the Power Bank can be used to recharge PEDs before the Power Bank itself must be recharged. (Id. ¶¶ 2, 26.) For this reason, consumers purportedly have a strong preference, and are willing to pay a premium for, Power Banks with higher mAh ratings. (Id. ¶¶ 2, 26.) Because of this preference, most companies prominently feature the mAh rating of Power Banks in the products’ advertising. (Id. ¶ 26.) It is Defendants’ representations about the mAh rating of their Power Banks that is at

the heart of this lawsuit. (Id. ¶¶ 3-5.) B. Defendants Alleged Misrepresentations Defendants manufacture, market, and distribute Power Banks. (Id. ¶ 27.) Their Power Banks are sold directly from Defendants’ website, from Amazon.com, and from other retailers. (Id.) At both the point of sale and on their Power Banks’ packaging, Defendants prominently represent their Power Banks’ power capacity as measured in mAh. (Id.) Plaintiffs frequently use PEDs during travel and when they do not have access to an electrical outlet. (Id. ¶¶ 10, 12.) Therefore, Plaintiffs each purchased a Power Bank on Amazon.com from Defendants. (Id. ¶¶ 9, 11, 28.) Specifically, on February 25, 2017, Brady purchased an A1211 Astro E1 model Power Bank, which had an expressly advertised “5200 mAh” capacity, and, on June 6, 2016, Smith purchased an A1371 Powercore + model Power Bank, which had an expressly advertised “20100 mAh.” (Id. ¶ 28.) Plaintiffs believed that the Power Banks they purchased could deliver a charge to their PEDs that was reflective of the advertised capacity. (Id. ¶ 29.)

Despite their expectations, however, Plaintiffs came to realize that the Power Banks they had purchased were incapable of delivering the capacity that had been represented to them. (Id.) As such, with the aid of a skilled and experienced testing company, Plaintiffs’ tested the Power Banks. (Id. ¶ 30.) That testing revealed that Defendants had substantially inflated their Power Banks’ mAh ratings. (Id.) For example, testing showed that Brady’s Power Bank, which had been advertised as having a “5200 mAh” capacity, had an “Actual Capacity” of 3285 mAh. (Id.) Similarly, testing revealed that Smith’s Power Bank, which had been advertised as having “20100 mAh,” had an “Actual Capacity” of 12088 mAh. (Id.) Plaintiffs contend that Defendants knew the Power Banks’ true capacity was substantially

lower than advertised. (Id. ¶ 31.) Nevertheless, according to Plaintiffs, Defendants misrepresented the true capacity to get customers to pay a premium. (Id.) Through these false and misleading misrepresentations, Defendants have profited enormously. (Id. ¶ 32.) Even so, Defendants’ conduct notwithstanding, Plaintiffs would consider purchasing Defendants’ Products again if they could trust that the representations about the mAh rating were correct going forward, which could include redesigning their Power Banks or changing prices to reflect the actual mAh capacity of the battery. (Id. ¶¶ 10, 12.) LEGAL STANDARDS I. Rule 12(b)(2) A court must dismiss an action against any defendant over whom it lacks personal jurisdiction. See Fed. R. Civ. P. 12(b)(2). On a Rule 12(b)(2) motion to dismiss, the plaintiff bears the burden of establishing, by a preponderance of the evidence, that the court has jurisdiction over

the defendant. In re Methyl Tertiary Butyl Ether (“MTBE”) Prod. Liab. Litig., 399 F. Supp. 2d 325, 330 (S.D.N.Y. 2005). “Where, as here, a court relies on pleadings and affidavits, rather than a full-blown evidentiary hearing, the plaintiff need only make a prima facie showing that the court possesses personal jurisdiction over the defendant.” Id. (quoting Distefano v. Carozzi N. Am., Inc., 286 F.3d 81, 84 (2d Cir. 2001)). In ruling on a 12(b)(2) motion, a court may consider materials outside the pleadings, including affidavits and other written materials. MacDermid, Inc. v. Deiter, 702 F.3d 725, 727 (2d Cir. 2012); Bensusan Rest. Corp. v. King, 937 F. Supp. 295, 298 (S.D.N.Y. 1996), aff’d, 126 F.3d 25 (2d Cir. 1997). The court assumes the verity of the allegations “to the extent they are uncontroverted by the defendant’s affidavits.” MacDermid, Inc., 702 F.3d at 727 (internal quotations omitted). Nonetheless, all factual doubts and disputes are resolved in the

plaintiff’s favor. See A.I. Trad Fin., Inc. v. Petra Bank, 989 F.2d 76, 79-80 (2d Cir. 1993). II. Rule 12(b)(6) Under Rule 12(b)(6), courts must assess whether a complaint “contain[s] sufficient factual matter . . . to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)); accord Hayden v. Paterson, 594 F.3d 150, 160 (2d Cir. 2010).

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Bluebook (online)
Brady v. Anker Innovations Limited, Counsel Stack Legal Research, https://law.counselstack.com/opinion/brady-v-anker-innovations-limited-nysd-2020.