Booth v. Colgate-Palmolive Company

362 F. Supp. 343, 28 Rad. Reg. 2d (P & F) 229, 179 U.S.P.Q. (BNA) 819, 1973 U.S. Dist. LEXIS 12401
CourtDistrict Court, S.D. New York
DecidedAugust 6, 1973
Docket71 Civ. 932
StatusPublished
Cited by14 cases

This text of 362 F. Supp. 343 (Booth v. Colgate-Palmolive Company) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Booth v. Colgate-Palmolive Company, 362 F. Supp. 343, 28 Rad. Reg. 2d (P & F) 229, 179 U.S.P.Q. (BNA) 819, 1973 U.S. Dist. LEXIS 12401 (S.D.N.Y. 1973).

Opinion

OPINION

BONSAL, District Judge.

Plaintiff, Shirley Booth, instituted this action on March 2, 1971, against defendants Colgate-Palmolive Company (“Colgate”) and Ted Bates & Co., Inc. (“Bates”) to recover as compensatory and exemplary damages the sum of $4,000,000, which she claims she sustained by reason of the defendants’ unfair competition and defamation. Her complaint alleges three causes of action: (1) under the New York State common law of unfair competition; (2) under the Lanham Trade-Mark Act (15 U.S.C. § 1125(a); 1 and (3) under the New York State law of defamation. Jurisdiction is asserted on the grounds of diversity of citizenship. 28 U.S.C. § 1332.

Defendants move for summary judgment pursuant to Rule 56(b) of the Federal Rules of Civil Procedure on the grounds that there is no genuine issue as to any material fact and that the defendants are entitled to judgment dismissing the complaint as a matter of law.

Plaintiff Shirley Booth is a well-known comedy and dramatic actress who has performed on the legitimate stage, in motion pictures, and on television. From 1961 to 1966, she played the title role of “Hazel” in a popular television comedy series broadcast weekly from 1961 to 1965 by the NBC television network and from 1965 to 1966 by the CBS television network. The series was based on the adventures of a copyrighted cartoon character named Hazel, with the permission of Ted Key, the character’s creator and copyright holder, who was given credit during the broadcasts. Since 1967, television and audio tape recordings of the series have been presented throughout the United States and in other countries.

*345 Defendant Bates is an advertising agency which produced radio and television commercials promoting Colgate's laundry detergent “Burst”. These commercials, first broadcast on January 16, 1971, used the name and likeness of the copyrighted cartoon character Hazel pursuant to a written license agreement with Key, the creator and copyright holder, dated June 22, 1970. The voice of Hazel in the commercials was performed by Ruth Holden. Neither she nor the plaintiff was named or identified during the commercials.

The parties agree that New York law applies to plaintiff’s first and third causes of action.

I

FIRST CAUSE OF ACTION: Unfair Competition under New York Law

Plaintiff relies on three arguments to support her first cause of action under the New York State common law of unfair competition. Plaintiff’s first argument is that star performers such as herself have a property right in their performances, which property right permits the protection of those performances against both direct misappropriation, such as for example the unauthorized tape recording of a vocal performance, as well as against indirect misappropriation, such as the imitation of a performer’s timing, inflection, tone, or genera] performing style. Plaintiff, Shirley Booth, has devoted many years to training as an actress and has attained stardom. She contends that she endowed the role of Hazel with her own unique and creative artistic interpretation, and that the “modern liberalized and considerably expanded doctrines of the New York law of unfair competition” protect her against imitation of her voice in defendants’ commercials.

For the purposes of their motion, defendants concede that “Ruth Holden’s voice as used in the Burst commercials constituted an ‘imitation’ of the ‘normal speaking voice’ ... of Shirley Booth as plaintiff used it and it was heard in the ‘Hazel’ situation comedy series.” Defendants contend, however, that imitation of a voice without more does not give rise to a cause of action for unfair competition.

Plaintiff relies on Metropolitan Opera Association, Inc. v. Wagner-Nichols Recorder Corp., 199 Misc. 786, 101 N.Y.S.2d 483 (Sup.Ct.1950), aff’d, 279 App.Div. 632, 107 N.Y.S.2d 795 (1st Dept. 1951), as indicating the liberalized doctrines of unfair competition in New York. In that case, the court recognized the right to the exclusive use of one’s own name and reputation. The court went on to say that the law also protects “the creative element in intellectual productions — that is, the form or sequence" of expression, the new combination of colors, sounds or words presented by the production.” 101 N.Y.S.2d at 494. Plaintiff also cites Lennon v. Pulsebeat News, Inc., 143 U.S.P.Q. 309 (Sup.Ct.N.Y.1964); Columbia Broadcasting System, Inc. v. Documentaries Unlimited, Inc., 42 Misc.2d 723, 248 N.Y.S.2d 809 (Sup.Ct.1964); and Dior v. Milton, 9 Misc.2d 425, 155 N.Y.S.2d 443 (Sup.Ct.), aff’d, 2 A.D.2d 878, 156 N.Y.S.2d 996 (1st Dept. 1956).

These cases, however, are not controlling here. Metropolitan Opera, Columbia Broadcasting, and Lennon involved direct misappropriation, not imitation. In Metropolitan Opera, for instance, the plaintiff was an opera company which had sold to a recording company the exclusive right to make and sell phonograph records of its operatic performances. The plaintiff had also sold to a radio broadcasting company the exclusive right to broadcast its opera performances. The defendants recorded these broadcasts and used their master recordings to make phonograph records of plaintiff’s performances, which defendants then sold to the public.

The court granted the injunction sought by plaintiff and denied the defendants’ motion to dismiss the complaint on the basis that the rights plaintiff had granted to the broadcasting company and to the recording company *346 were contractual, exclusive rights and that defendants’ conduct constituted a direct misappropriation of plaintiff’s property rights. Similarly, in Dior, which involved the copying of plaintiff’s fashion designs, the court emphasized the fact that the defendants had been permitted to see the designs on the express condition that they would not make or divulge any reproduction of any of the designs. Here, in contrast, there was neither use of an actual recording of plaintiff’s voice in defendants’ commercials nor any express condition to viewers of the Hazel television series analogous to that set forth in Dior.

Moreover, the argument that New 'York law protects a performer from imitators is undercut by the Supreme Court decisions in Sears, Roebuck & Co. v. Stiffel Co., 376 U.S. 225, 84 S.Ct. 784, 11 L.Ed.2d 661 (1964), and Compco Corp. v. Day-Brite Lighting, Inc., 376 U.S. 234, 84 S.Ct. 779, 11 L.Ed.2d 669 (1964). Sears and Compco, both involving invalid design patents, held that the states are preempted from protecting, under state unfair competition law, designs that Congress has not chosen to protect by means of the federal patent laws. The Court’s reasoning, however, was not based upon peculiarities of patent law.

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362 F. Supp. 343, 28 Rad. Reg. 2d (P & F) 229, 179 U.S.P.Q. (BNA) 819, 1973 U.S. Dist. LEXIS 12401, Counsel Stack Legal Research, https://law.counselstack.com/opinion/booth-v-colgate-palmolive-company-nysd-1973.