Bodum USA, Incorporated v. A Top New Casting Incorporated

Procedural entryThis page is a short order in Bodum USA, Incorporated v. A Top New Casting Incorporated. Read the opinion of the Court — 927 F.3d 486
Court of Appeals for the Seventh Circuit·Decided June 12, 2019·No. 18-3020·Published

Opinion

In the

United States Court of Appeals For the Seventh Circuit

No. 18‐3020 BODUM USA, INCORPORATED, Plaintiff‐Appellee,

v.

A TOP NEW CASTING INCORPORATED, Defendant‐Appellant.

Appeal from the United States District Court for the Northern District of Illinois, Eastern Division. No. 16‐cv‐02916 — Matthew F. Kennelly, Judge.

ARGUED MAY 30, 2019 — DECIDED JUNE 12, 2019

Before FLAUM, MANION, and BARRETT, Circuit Judges. FLAUM, Circuit Judge. Bodum USA, Inc. (“Bodum”) pro‐ duces and sells what design magazines and art museums have recognized as an iconically designed houseware prod‐ uct—the Chambord French press coffeemaker. Bodum sued A Top New Casting, Inc. (“A Top”) for selling a French press that Bodum claimed infringes on its unregistered trade dress in the Chambord. After a five‐day trial, a jury returned a ver‐ 2 No. 18‐3020

dict in favor of Bodum, finding that A Top had willfully in‐ fringed on Bodum’s trade dress in the Chambord and award‐ ing Bodum $2 million in damages. The district court denied A Top’s post‐trial motion for judgment as a matter of law, in which A Top argued that Bodum failed to prove the Cham‐ bord design was nonfunctional. A Top also moved for a new trial because the court excluded evidence of various utility pa‐ tents covering French press coffeemakers; the district court denied this motion as well. We affirm.

I. Background

Plaintiff‐appellee Bodum has been selling French press coffeemakers since the 1970s. A French press is a nonelectric coffeemaker consisting of a cylindrical carafe and a plunger attached to a filter screen. The user adds boiling water to cof‐ fee grounds in the carafe and, after the grounds have steeped, presses the filter down slowly through the carafe to separate the used grounds from the brewed coffee.

Bodum began distributing the Chambord, its flagship French press, in 1983. The Chambord’s design originated in France in the 1930s and is based on the towers of the Cham‐ bord Chateau, a castle in France’s Loire Valley. Its features in‐ clude a metal cage with a band around the top of the carafe, metal pillars ending in four curved feet, a C‐shaped handle, and a domed lid topped with a spherical knob. Bodum’s Chambord French press is pictured below:

No. 18‐3020 3

Bodum acquired exclusive rights to distribute the Cham‐ bord in 1991 and has spent millions of dollars promoting it in print and television advertisements and at trade shows worldwide. Bodum sells the Chambord in department stores, at Starbucks coffee shops, and online, including through Am‐ azon. The Chambord design has been recognized as classic by such institutions as Phaidon Design Classics and the Museum of Modern Art. Bodum actively polices whatever it believes to be infringement of this design; it has sent dozens of cease‐ and‐desist letters over the past twenty‐five years and has filed lawsuits against alleged infringers when they did not stop selling their products in response to Bodum’s requests.

In 2014, defendant‐appellant A Top began selling a com‐ peting French press coffeemaker called the SterlingPro exclu‐ sively through Amazon. The SterlingPro is similar in appear‐ ance to the Chambord, with the same metal cage, metal pillars ending in curved feet, C‐shaped handle, and domed lid 4 No. 18‐3020

topped with a spherical knob. The two coffeemakers are pic‐ tured side‐by‐side below, with the Chambord on the left and the SterlingPro on the right:

Bodum filed a complaint against A Top in the Northern District of Illinois on March 7, 2016, bringing claims for trade dress infringement under the Lanham Act, 15 U.S.C. § 1125(a); common law unfair competition; and violation of the Illinois Uniform Deceptive Trade Practices Act, 815 Ill. Comp. Stat. § 510/1 et seq. According to Bodum’s complaint, A Top intentionally adopted the overall appearance of the Chambord for its SterlingPro product, infringing on its unreg‐ istered trade dress in the design. A Top moved for summary judgment on Bodum’s claims twice, but the district court de‐ nied these motions and the case proceeded to a jury trial on March 28, 2018.

The jury returned a verdict in Bodum’s favor, finding that A Top willfully infringed on Bodum’s Chambord trade dress and awarding Bodum $2 million in damages. A Top timely moved for judgment as a matter of law under Federal Rule of

No. 18‐3020 5

Civil Procedure 50 and for a new trial under Rule 59. As rele‐ vant here, A Top claimed that it was entitled to judgment as a matter of law because Bodum had failed to prove its Cham‐ bord trade dress elements were nonfunctional. And A Top said it was at least entitled to a new trial because the district court erred in excluding evidence under Rule 403 of utility patents that, it said, disclosed the Chambord’s trade dress fea‐ tures (demonstrating the functionality of those features). The district court denied both motions on June 6, 2018.

On August 21, 2018, the district court granted Bodum’s motion for enhanced damages, awarding prejudgment inter‐ est and doubling the damages award to $4 million, and it de‐ nied Bodum’s motion for attorney’s fees. Further, the court granted Bodum’s request for a permanent injunction to pre‐ vent A Top from continuing to sell its infringing SterlingPro products. The district court entered final judgment on August 23, and A Top timely appealed.

II. Discussion

A Top pursues two arguments on appeal. First, A Top says that it is entitled to judgment as a matter of law because Bodum did not meet its burden of demonstrating that the el‐ ements of the claimed Chambord trade dress were nonfunc‐ tional (as required for it to be enforceable under the Lanham Act). Second, A Top claims that it is entitled to a new trial be‐ cause the district court improperly excluded several utility patents from evidence under Rule 403.

A. Functionality of the Chambord Trade Dress We review de novo the denial of a Rule 50 motion for judg‐ ment as a matter of law. Thorne v. Member Select Ins. Co., 882 F.3d 642, 644 (7th Cir. 2018). “Because a jury has rendered a 6 No. 18‐3020

verdict, we view the evidence in the light most favorable to that verdict.” Matthews v. Wis. Energy Corp., 642 F.3d 565, 567 (7th Cir. 2011). In our review, we do not make credibility de‐ terminations or reweigh the evidence; we need only deter‐ mine that there is more than “a mere scintilla of evidence” to support the verdict. May v. Chrysler Grp., LLC, 716 F.3d 963, 971 (7th Cir. 2013) (quoting Hossack v. Floor Covering Assoc. of Joliet, Inc., 492 F.3d 853, 859 (7th Cir. 2007)). “In other words, our job is to decide whether a highly charitable assessment of the evidence supports the jury’s verdict or if, instead, the jury was irrational to reach its conclusion.” Id.

The Lanham Act permits a civil action against any person who uses “any word, term, name, symbol, or device” “in con‐ nection with any goods or services” in a manner which “is likely to cause confusion” as to the source of those goods or services. 15 U.S.C. § 1125(a)(1)(A). The Act’s protection ex‐ tends to a product’s trade dress, which includes a product de‐ sign that is so distinctive it identifies the product’s source. Ar‐ lington Specialties, Inc. v. Urban Aid, Inc., 847 F.3d 415, 418 (7th Cir. 2017); see also TrafFix Devices, Inc. v. Mktg. Displays, Inc., 532 U.S. 23, 28 (2001) (“The design or packaging of a product may acquire a distinctiveness which serves to identify the product with its manufacturer or source; and a design or package which acquires this secondary meaning … is a trade dress[.]”). As with any other trademark, infringement of a product’s trade dress is actionable under the Act. Arlington Specialties, 847 F.3d at 418.

At trial, Bodum was required to prove a number of ele‐ ments for the jury to find trade dress infringement—that it owns a valid trade dress in the Chambord design, that the trade dress is not functional, and that A Top’s SterlingPro was

No. 18‐3020 7

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