Boca Mara Properties, Inc. v. International Dairy Queen, Inc.

732 F.2d 1550, 1984 U.S. App. LEXIS 22114
CourtCourt of Appeals for the Eleventh Circuit
DecidedMay 29, 1984
Docket82-5885
StatusPublished
Cited by1 cases

This text of 732 F.2d 1550 (Boca Mara Properties, Inc. v. International Dairy Queen, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Boca Mara Properties, Inc. v. International Dairy Queen, Inc., 732 F.2d 1550, 1984 U.S. App. LEXIS 22114 (11th Cir. 1984).

Opinion

732 F.2d 1550

BOCA MARA PROPERTIES, INC., Patrick T. O'Mara, Stephanie L.
O'Mara, and Herbert F. Ewald,
Plaintiffs-Appellees, Cross-Appellants,
v.
INTERNATIONAL DAIRY QUEEN, INC., American Dairy Queen
Corporation, Dairy Queen Financial, Inc., and
Dairy Queen Realty, Inc.,
Defendants-Appellants, Cross-Appellees.

No. 82-5885.

United States Court of Appeals,
Eleventh Circuit.

May 29, 1984.

William L. Killion, Minneapolis, Minn., for defendants-appellants, cross-appellees.

Bennett Oppenheimer, Fort Lauderdale, Fla., Edna L. Caruso, West Palm Beach, Fla., for plaintiffs-appellees, cross-appellants.

Appeals from the United States District Court for the Southern District of Florida.

Before RONEY and HENDERSON, Circuit Judges, and DYER, Senior Circuit Judge.

RONEY, Circuit Judge:

This case involves the application of the Florida Franchise Act to the sale of a Dairy Queen store. Plaintiffs sued International Dairy Queen for common law fraud and misrepresentation in violation of the Florida statute. Dairy Queen counterclaimed seeking to recover moneys owed on the franchise account. The jury awarded plaintiffs $33,000 on the Florida Franchise Act claim and Dairy Queen $13,649 on its counterclaim. The court awarded plaintiffs $25,000 in attorney's fees. Both sides have appealed. We affirm.

Plaintiffs purchased a Dairy Queen store in Delray Beach, Florida from Martin Noble, a licensed Dairy Queen franchisee. Before purchasing the franchise, plaintiffs met with Noble to examine the store's financial records. Noble told them he was underreporting the store's gross sales both to Dairy Queen and to the Internal Revenue Service. He claimed that gross sales were $144,000 for the past year. Patrick O'Mara testified that Blaine Livingston, Dairy Queen's regional manager, confirmed the $144,000 figure, and told him that under proper management the store could earn an adequate income and that the store's future was bright.

After taking over the store, plaintiffs discovered that Noble had been selling items not authorized by Dairy Queen and had been using supplies not approved by Dairy Queen. Plaintiffs were told by a Dairy Queen representative that they would have to remove the unauthorized items from the menu. Because of declining sales, plaintiffs closed the store after operating it for one year. Livingston accepted the keys from the O'Maras and then changed the locks on the store.

Florida Franchise Act

Dairy Queen presents four reasons why plaintiffs should not be allowed to recover under the Florida Franchise Act, Fla.Stat.Ann. Sec. 817.416: first, plaintiffs' store was not a "franchise" as defined by the Act; second, the Act only prohibits misrepresentations by the seller of the franchise and Noble was the seller, not Dairy Queen; third, the trial court misinstructed the jury on the question of the intent required by the Act; and fourth, the evidence was not sufficient to show a misrepresentation.

Is a Dairy Queen Store a Franchise? The Florida Franchise Act defines the term "franchise" as a contract "[w]herein the operation of the franchisee's business franchise is substantially reliant on franchisers for the basic supply of goods." Fla.Stat.Ann. Sec. 817.416(1)(b)(4).1 Dairy Queen contends the business purchased by plaintiffs was not "substantially reliant" on it for the "basic supply of goods."

The operating agreement between Dairy Queen and its franchisees specifies that franchisees may sell only products approved by Dairy Queen. Although Dairy Queen does not directly supply these products, it has established a network of approved suppliers who package under the Dairy Queen label the ingredients necessary for the approved products. Franchisees are required to purchase their supplies from these suppliers. Dairy Queen can collect royalty fees by means of surcharges on the sales by these suppliers.

Despite this indirect method of supplying a franchisee, the business is substantially reliant on Dairy Queen for the basic supply of goods. The district court correctly held the business was a franchise under the Florida Franchise Act.

Persons Prohibited From Making Misrepresentations. Dairy Queen argues the Franchise Act prohibits misrepresentation by sellers, and that it did not sell the business to plaintiffs. Section 817.416(2)(a) of the Act provides:

(a) It is unlawful, when selling or establishing a franchise or distributorship, for any person:

1. Intentionally to misrepresent the prospects or chances for success of a proposed or existing franchise or distributorship.

The district court properly held that representations by Dairy Queen are covered by this section.

The statute makes it unlawful "for any person" to make intentional misrepresentations. Dairy Queen granted a license to Noble to establish a Dairy Queen store. A Dairy Queen licensee can only assign the franchise with Dairy Queen's approval. Dairy Queen approved Noble's sale and assignment to plaintiffs. A construction of Sec. 817.416(2)(a)(1) which would exclude a franchiser on these facts would not be in accord with the Florida statute's purpose of curbing overreaching by franchisers.

Jury Instructions. Read as a whole, the jury instructions fairly stated the law. The court charged the jury that the statute proscribes intentional misrepresentations.

Sufficiency of Evidence. The evidence was sufficient to support a jury verdict that Dairy Queen's regional manager Livingston misrepresented the prospects of the store selling only Dairy Queen products. The purchasers clearly relied on his statements that the store would provide immediate income, the store had earned $144,000 the past year, the income for the purchasers would be 8% of $144,000 if sales did not change, the prospects for success were bright, there were no problems with the store, and everything would be all right provided they managed the store properly.

The evidence would support a decision that Livingston knew that a portion of Noble's sales were from unauthorized products and these sales would have to be eliminated. Witness Turbert, a Dairy Queen inspector, testified that Noble had a substantial amount of "unauthorized merchandise." Although the evidence might be considered thin, it was enough to support a jury verdict. Neither the district court nor this Court on appeal should substitute its judgment for that of the jury on the evidence in this case.

Cross-Appeal

As a defense to Dairy Queen's counterclaim for rent owed for several months after they vacated, plaintiffs contended that Dairy Queen took possession of the Delray Beach store for its own use when plaintiffs surrendered it. Plaintiffs argue the court erred in not presenting this issue to the jury. This argument is meritless.

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Bluebook (online)
732 F.2d 1550, 1984 U.S. App. LEXIS 22114, Counsel Stack Legal Research, https://law.counselstack.com/opinion/boca-mara-properties-inc-v-international-dairy-queen-inc-ca11-1984.