BMW of North America, LLC v. Mini Works, LLC

166 F. Supp. 3d 976, 2010 U.S. Dist. LEXIS 146723, 2010 WL 11425066
CourtDistrict Court, D. Arizona
DecidedMarch 8, 2010
DocketNo. CV-07-1936-PHX-SMM
StatusPublished
Cited by4 cases

This text of 166 F. Supp. 3d 976 (BMW of North America, LLC v. Mini Works, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
BMW of North America, LLC v. Mini Works, LLC, 166 F. Supp. 3d 976, 2010 U.S. Dist. LEXIS 146723, 2010 WL 11425066 (D. Ariz. 2010).

Opinion

MEMORANDUM OF DECISION AND ORDER

Stephen M. McNamee, United States District Judge ■

Before the Court are Plaintiffs BMW of North America, LLC and Bayerische Mo-toren Werke AG’s (collectively, “Plaintiffs”) Motion for Summary Judgment (Dkt.91) and Defendant Mini Works, LLC’s Motion for Partial Summary Judgment (Dkt.93) regarding the purported trademark settlement agreement between [979]*979Plaintiffs and Defendant. Although the parties requested oral argument, the Court finds it unnecessary in reaching a decision on summary judgment. For the reasons discussed below, the Court grants Plaintiffs’ motion in part and denies Defendant’s motion in its entirety.

BACKGROUND

Plaintiffs own several United States trademark registrations of various MINI trademarks. (Dkt. 92, Pl.’s SOF ¶¶ 15-18.) Through their MINI division, Plaintiffs design, manufacture, distribute, service, and sell passenger cars throughout the world under their MINI trademarks. (Dkt. 88, Pl.’s Second Am. Compl. ¶ 3.) Plaintiffs also provide parts and accessories for passenger cars and offer promotional items, such as clothing, under their MINI trademarks. (Dkt. 92, Pl.’s SOF ¶¶ 17-18.) Defendant Mini Works, LLC, now known as Works Garage, LLC (hereinafter “Defendant”), caters exclusively to the sale, service, and restoration of preowned passenger cars bearing Plaintiffs’ MINI trademarks. (Dkt. 88, PL’s Second Am. Compl. ¶ 3; Dkt.89, Def.’s Answer ¶ 4.) Defendant also sells parts for pre-owned passenger cars and accessories bearing Plaintiffs’ MINI trademarks. (Dkt. 88, PL’s Second Am. Compl. ¶ 3.) Defendant provided these sales and services at its store located in Scottsdale, Arizona, under the mark and trade name Mini Works. (Id.) Plaintiffs allege that Defendant offered parts and accessories, including clothing items, using Plaintiffs’ MINI trade name and trademark without their permission. (Id. at ¶ 21.)

Plaintiffs offered to refrain from filing a federal civil action if Defendant agreed in writing to cease and desist unauthorized uses of the mark MINI. (Id. at ¶ 25.) On February 16, 2007, Plaintiffs sent Defendant a cease and desist letter requesting, among other things, that Defendant eliminate “MINI” from its trade name and domain name. (Id. at ¶ 23.) On February 28, 2007, Plaintiffs filed with the Trademark Trial and Appeal Board a Notice of Opposition against Defendant’s application to register the mark Mini Works & Design based on the likelihood of confusion. (Id. at ¶ 24.)

On June 14, 2007, Plaintiffs sent Defendant a second cease and desist letter, which stated in part the following:

It is our client’s hope that this matter can be amicably resolved and that it will have your cooperation in discontinuing use of BMW’s trademarks., Specifically, BMW requests that you:
(1) Promptly drop “MINI” from your trade name and domain names;
(2) Cease and desist any and all other trademark use of MINI marks i on your websites or elsewhere;
(3) Countersign and return the acknowledgment on page 4 of this letter, by June 21, 2007; and
(4) File an express abandonment of U.S. Trademark Application Serial No. 78/840,179 for MINI WORKS & Design by June 28, 2007.
If your company meets BMW’s request to cease and desist, hen [sic] BMW will consider the matter closed and will not seek monetary or other relief regarding this matter from you or your company.

(Dkt.94, Ex. A.) On July 3, 2007, Linda Sharaby signed and returned the acknowledgment on behalf of Defendant. The acknowledgment stated as follows:

Without admitting liability and expressly denying the same, we acknowledge that we will: (1) promptly drop “MINI” from our trade name and domain names, (2) cease and desist any and all other trademark uses of BMW’s MINI marks, or colorable imitations thereof, on our websites or elsewhere, and (3) file an express abandonment of U.S. Trademark [980]*980Application Serial No. 78/840,179 for MINI WORKS & Design, by June 28, 2007.

(Dkt. 92, PL’s SOF ¶ 2.) On October 24, 2007, Ms. Sharaby signed on behalf of Defendant the express abandonment of U.S. Trademark Application Serial No. 78/840,179. (Id. at ¶ 48.) The same day, Defendant communicated to Plaintiffs, “We are no longer operating under any domain name containing the word Mini, nor did we intend to purchase or operate any web domain with the word Mini in the future.” (Id.) However, Plaintiffs allege that Defendant continued its unauthorized use of Plaintiffs’ MINI trade name and trademarks. (Id. at ¶¶ 11-13, 19-24, 52-53.)

On October 10, 2007, Plaintiffs filed a Complaint against Defendants alleging six counts under federal and state law. (Dkt.l.) Plaintiff alleged three counts under the federal Lanham Act: (1) trademark infringement; (2) unfair competition, false designation of origin, and trade name infringement; and (3) violation of the Anti-cybersquatting Consumer Protection Act. Plaintiff alleged three counts under the common law of Arizona: (4) unfair competition; (5) trademark infringement, and (6) breach of contract. (Id.) On March 9, 2009, the Court permitted Plaintiffs to amend their complaint in order to add a seventh count for breach of the implied covenant of good faith and fair dealing under Arizona law. (Dkts.87, 88.)

On April 3, 2009, Plaintiffs filed a Motion for Summary Judgment to enforce the trademark settlement agreement with Defendants. (Dkt.91.) On the same day, Defendant filed a Motion for Partial Summary Judgment on Plaintiffs’ contract claims. (Dkt.93.) Both motions address whether Ms. Sharaby’s signed acknowledgment of July 3, 2007 is an enforceable contract. Plaintiffs responded to Defendant’s motion on May 4, 2009. (Dkt.96.) Defendant responded to Plaintiffs’ motion and replied in support of its motion on May 15, 2009. (Dkt.102.) Plaintiffs then replied in support of their motion on June 1, 2009. (Dkt.106.) Accordingly, the matter is now fully briefed.

STANDARD OF REVIEW

Upon motion, at any time, a party defending against a claim may move for “partial summary judgment,” that is, “summary judgment in the party’s favor as to ... any part thereof.” Fed. R. Civ. P. 56(b). A court must grant summary judgment if the pleadings and supporting documents, viewed in the light most favorable to the nonmoving party, “show that there is no genuine issue as to any material fact and that the moving party is entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(c); see Celotex Corp. v. Catrett, 477 U.S. 317, 322-23, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986); Jesinger v. Nevada Fed. Credit Union, 24 F.3d 1127, 1130 (9th Cir.1994). Substantive law determines which facts are material. See Anderson v. Liberty Lobby, 477 U.S. 242, 248, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986); see also Jesinger, 24 F.3d at 1130.

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166 F. Supp. 3d 976, 2010 U.S. Dist. LEXIS 146723, 2010 WL 11425066, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bmw-of-north-america-llc-v-mini-works-llc-azd-2010.