Blue Cross v. Commonwealth

176 S.E.2d 439, 211 Va. 180, 42 A.L.R. 3d 882, 1970 Va. LEXIS 233, 1970 Trade Cas. (CCH) 73,316
CourtSupreme Court of Virginia
DecidedSeptember 4, 1970
DocketRecord 7334
StatusPublished
Cited by11 cases

This text of 176 S.E.2d 439 (Blue Cross v. Commonwealth) is published on Counsel Stack Legal Research, covering Supreme Court of Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Blue Cross v. Commonwealth, 176 S.E.2d 439, 211 Va. 180, 42 A.L.R. 3d 882, 1970 Va. LEXIS 233, 1970 Trade Cas. (CCH) 73,316 (Va. 1970).

Opinions

Gordon, J.,

delivered the opinion of the court.

By an order entered May 5, 1969, the State Corporation Commission disapproved contracts that are an integral part of the Blue Cross of Virginia prepaid drug plan. The Commission disapproved those contracts, under which cooperating pharmacists supplied prescription drugs to Blue Cross1 subscribers, on the grounds that: (I) The contracts violate Virginia law by calling for direct payments by Blue Cross to the pharmacists. (II) The contracts violate Federal and State antitrust laws by fixing drug prices.2 On this appeal by Blue Cross from the May 5, 1969 order, we must decide whether the Commission’s action was justified on either ground.

A Virginia statute authorizes Blue Cross to conduct, as agent for participating hospitals, “a plan or plans for furnishing prepaid hospital and similar or related services”. Va. Code Ann. § 32-195.1 [182]*182(1969), note 7 infra. Blue Cross is agent for about 55 participating hospitals serving part of western Virginia and all of central and eastern Virginia except the Fairfax-Arlington area.3 For many years, participating hospitals, acting through Blue Cross as agent, have made contracts with subscribers providing for prepaid hospital services. Unlike insurance policies, which generally provide for reimbursement for expenses, these contracts commit the hospitals to furnish services. Hospitalization payments are made to subscribers only when nonparticipating hospitals render the services.

In September 1967, the Blue Cross board of directors resolved to add a prepaid drug plan covering out-of-hospital prescription drugs. To effectuate the plan, Blue Cross proposed to issue endorsements to the hospital service contracts of subscribers who desired coverage for such prescription drugs. The endorsements would commit the participating hospitals to pay the full amount charged by any cooperating pharmacist (a pharmacist who entered into a contract with Blue Cross for the furnishing of drugs) for each prescription drug furnished a subscriber, and to pay 75% of the usual and customary amount charged by any non-cooperating pharmacist for each prescription drug furnished a subscriber.4 Payment for drugs sold by a cooperating pharmacist would be made to the pharmacist; payment for drugs furnished by a non-cooperating pharmacist would be made at Blue Cross’s option either to the pharmacist or the subscriber.

Blue Cross proposed also to enter into contracts with cooperating pharmacists for the furnishing of drugs to subscribers. Each of those contracts would commit a pharmacist to furnish prescription drugs to Blue Cross subscribers at a price equal to the pharmacist’s cost plus a professional fee of $1.85 per prescription filled. And each contract would commit the participating hospitals to pay the cooperating pharmacist that price for each prescription drug furnished a subscriber.

Blue Cross solicited the support of the Virginia Pharmaceutical Association (VPA), a trade association of which 70% of Virginia [183]*183pharmacists are members. Blue Cross representatives explained the drug plan to the VPA Executive Council at a meeting in October 1967 and to the VPA members at a meeting in December 1967. Both the Executive Council and the members approved the plan in principle.

According to the evidence, the $1.85 professional fee was presented to the VPA Council and members as a term already decided upon by Blue Cross. The members of the VPA Council discussed the acceptability of the $1.85 fee and unanimously agreed it was acceptable.

In the fall of 1967, Blue Cross submitted its drug plan endorsements to the State Corporation Commission for approval. The Commission’s Bureau of Insurance approved them in November 1967.

During the one-year period beginning January 1968, 519 pharmacies (82% of the eligible pharmacies and including all 13 multi-unit or chain pharmacies in Blue Cross’s area) became cooperating pharmacists by entering into contracts with Blue Cross to furnish drugs to its subscribers. Each of those contracts, which were subsequently disapproved by the Commission, committed a cooperating pharmacist to charge, and the participating hospitals to pay the pharmacist, cost plus $1.85 for each prescription filled.

Prompted by a protest from a pharmacist, the Commission conducted a public hearing in 1969 to review the previous approval of the drug plan endorsements by its Bureau of Insurance.

Testimony brought forth by Blue Cross showed that its board of directors had considered the advisability of paying cooperating pharmacists their usual and customary charges, a scale that had been adopted by certain prepaid drug plans in other states. The board decided, however, to adopt the national Blue Cross Association’s general recommendation of cost plus a fixed professional fee for drug plans and the national Association’s specific recommendation of $1.85 as the fixed fee in Virginia.5

[184]*184Summarizing the testimony of Blue Cross’s Manager of Pharmaceutical Services, Blue Cross in its brief says that it adopted the cost plus professional fee formula “to keep down the ultimate cost of drugs to the public, and to simplify administration of the drug plan”.

A survey made by Blue Cross indicates, however, that the Blue Cross plan resulted in higher drug prices. Of the 12 pharmacies surveyed during the period November 1967-October 1968, 8 pharmacies would increase their average markup by changing to a fee of $1.85, 1 would make no appreciable change, and 3 would reduce their markup. The 2 multi-unit or chain pharmacies included in the survey would increase their average markup by changing to a fee of $1.85. Change to the $1.85 fee by all 12 pharmacies would have resulted in an 8<t> increase in average markup per prescription.

A cooperating pharmacist, who testified for Blue Cross, said that he planned shortly to charge all customers, not just Blue Cross subscribers, his cost plus $1.85 for each prescription filled. “Because of the large number of people who I anticipate are going to use or come under this fee system, we are very shortly switching over entirely.” This pharmacist expressed the opinion that the Blue Cross plan would eventually result in a uniform charge, Blue Cross’s contract price, throughout Virginia.

At least one non-cooperating pharmacist has adopted the practice of accepting 75% of his usual and customary charge as full payment for prescription drugs bought by Blue Cross subscribers. Referring to a non-cooperating pharmacist who had adopted that practice, Blue Cross’s Manager of Pharmaceutical Services said “possibly he wanted to evaluate the program before he signed an agreement and wanted to determine maybe how many people this would affect in his particular pharmacy; and also I think by doing this, he certainly did not lose his patients [customers] . . .”.

After the hearing, the Commission rendered an opinion on May 5, 1969 deciding that the contracts between Blue Cross and the cooperating pharmacists should be disapproved on the grounds already mentioned, violation of Virginia law by providing for direct payments to the pharmacists and violation of Federal and State antitrust laws by fixing drug prices. The Commission’s order entered the same day disapproved the contracts and forbade Blue Cross to enter into or perform them.6

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176 S.E.2d 439, 211 Va. 180, 42 A.L.R. 3d 882, 1970 Va. LEXIS 233, 1970 Trade Cas. (CCH) 73,316, Counsel Stack Legal Research, https://law.counselstack.com/opinion/blue-cross-v-commonwealth-va-1970.