Blaisdell Pencil Co. v. Commissioner

16 T.C. 1469, 1951 U.S. Tax Ct. LEXIS 141
CourtUnited States Tax Court
DecidedJune 29, 1951
DocketDocket No. 11099
StatusPublished
Cited by16 cases

This text of 16 T.C. 1469 (Blaisdell Pencil Co. v. Commissioner) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Blaisdell Pencil Co. v. Commissioner, 16 T.C. 1469, 1951 U.S. Tax Ct. LEXIS 141 (tax 1951).

Opinion

OPINION.

Van Fossan, Judge:

Tbe petitioner contests tbe respondent’s disi allowance of its claim for relief under section 722 (b) (2) and (b) (4) of the Internal Revenue Code.1 Petitioner contends that its base period net income was not normal because its business was depressed in the base period due to a temporary economic circumstance — a price war — such as to warrant relief under section 722 (b) (2). Petitioner contends further that it should be entitled to relief under section 722 (b) (4), alleging that it was committed on January 1, 1940, to a change in the character of its business. Petitioner’s excess profits tax returns for the taxable yeai’s 1942 and 1943 show credits of $39,052.37 and $52,784.76, respectively, computed on the invested capital basis. Petitioner now seeks to show that its excess profits credits for the taxable years, computed under the average earnings method and using an average base period net income reconstructed under the provisions of section 722, exceed the credits available to it on the invested capital basis of computation. See Regs. 112, sec. 35.722-1.

Under section 722 (b) (2), petitioner must show that its average base period net income is an inadequate standard of earnings because its business was depressed in the base period due to a temporary economic event unusual in its industry and that the excess profits tax determined without the benefit of section 722 is excessive and discriminatory. Petitioner must further establish what would be a fair and just amount representing normal earnings to be used in a constructive average base period net income.

Petitioner contends that the temporary economic event in its industry was a “ruinous price war” which depressed the whole industry and consequently its own business. Petitioner’s witnesses, men connected with the pencil manufacturing business, so described the status of competition in the industry between 1935 and 1939. The Federal Trade Commission, in a suit charging the wood cased pencil manufacturers with price fixing, also stated that a price war existed in 1935 and 1936.

There is no mention in the Code of a price war as being a temporary economic event within the meaning of section 722 (b) (2). Respondent’s regulations, however, (Regulations 112, section 35.722-3) justify petitioner’s contention that a price war, if proven to exist, is a temporary economic event such as might cause the base period net income of a member of the industry to be considered depressed. The proof must establish both the existence of the event and the fact of the depression.

It is well to note the emphasis, in both the Regulations and the Code, placed upon the word “temporary.” The record here shows that competition in the wood cased lead pencil industry was based largely on price in the years 1936 to 1939 (particularly in the cheaper pencils which constituted most of the volume). The proof does not show that this condition was more “temporary” or less general than competition between members of any other industry during that period. To characterize a condition as a “price war” is not an end of petitioner’s burden of proof. Inasmuch as the years 1936 to 1939 are prescribed by law as the base period, the answer to the question whether competition in any particular business during that period could be termed a qualifying price war, must depend to a large extent on comparison with contemporary competition in other businesses. Petitioner’s gross profits in its wood pencil division changed very little during the base period years. In the years prior to 1934 and 1935 the old and established northern manufacturers enjoyed comfortable profits. The entry into the field of the several southern manufacturers of wood cased lead pencils was the cause of the competition which the petitioner contends depressed its business. There was, however, nothing temporary about the existence of the southern manufacturers who were partly the cause of the alleged “price war” — they were in the industry to stay. It was but natural that these new companies should compete in any manner open to them, viz., on the basis of more favorable prices at which they were willing to sell their product. In order to retain their share of business the older companies were in turn forced to cut prices. The petitioner’s witnesses characterize this sort of competition as ruinous and stated' that it was the purpose of the new competitors in reducing their prices, below the former levels, principally to break the older manufacturers and drive them out of the business. Petitioner’s witness testified that “There are certain kinds of pencils in the pencil industry which largely move on price and price alone. There are other kinds of pencils that move on the basis of quality and the number of people who recognize the quality and are willing to pay a reasonable price for that quality, and the number of people who know the quality depends upon the kind of advertising, promotion and sales job that you do.”

In our opinion, the characterization of this competition as a “ruinous price war” has fallen short of establishing within the meaning of the Code that it was a temporary economic event. This is not to say that petitioner would qualify if the price war existed but for a short time or that it would not qualify if the same conditions existed for all of the base period. The fact remains that for the demand that existed during the base period for the petitioner’s product in question, there apparently existed a greater number of suppliers than could profitably share the business available. Such being the situation, it is impossible for us to say that the competition of those suppliers for the limited demand, even if that competition be characterized as a “price war,” was a temporary economic event. Apparently competition was always keen in the pencil manufacturing business. It is important to note in this connection that it was conceded by petitioner’s witnesses that the end of the alleged “price war” was due in a large part to the increased demand for pencils following the beginning of the war in Europe in 1939. It was due to this factor that the close competition in the base period was somewhat lessened. But for the increased demand in 1939, competition in the industry would have continued on the same basis. If competition had been as ruinous during the base period as contended by petitioner, we would expect the elimination of the marginal producers. Harlan Bourbon & Wine Co., 14 T. C. 97. Yet after four or five years of close competition, only one or two pencil manufacturers were eliminated and they were almost immediately replaced by others. This does not indicate that the competition in which petitioner found itself was temporary and unusual. Winter Paper Stock Co., 14 T. C. 1312.

There is another aspect of the question under section 722 (b) (2) which petitioner has failed to meet. Even if the other members of the industry were depressed, petitioner must show that because of the “price war” its business was depressed during the base period. The evidence shows that the wood cased lead pencil division of petitioner’s business was merely an adjunct to its principal business of manufacturing paper cased pencils. The testimony was to the effect that since petitioner had a profitable business in paper cased pencils it did not enter, to any great degree, the close competition for sales of cheap wood pencils but “stayed away” from that type of competition as much as possible.

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Blaisdell Pencil Co. v. Commissioner
16 T.C. 1469 (U.S. Tax Court, 1951)

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Bluebook (online)
16 T.C. 1469, 1951 U.S. Tax Ct. LEXIS 141, Counsel Stack Legal Research, https://law.counselstack.com/opinion/blaisdell-pencil-co-v-commissioner-tax-1951.