Birch v. Family First Life, LLC

CourtDistrict Court, S.D. California
DecidedApril 13, 2023
Docket3:22-cv-00815
StatusUnknown

This text of Birch v. Family First Life, LLC (Birch v. Family First Life, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Birch v. Family First Life, LLC, (S.D. Cal. 2023).

Opinion

1 2 3 4 5 6 7 8 9 UNITED STATES DISTRICT COURT 10 SOUTHERN DISTRICT OF CALIFORNIA 11 12 GREG BIRCH, individually and on behalf Case No. 22-cv-815-MMA (NLS) of all others similarly situated, et al., 13 ORDER GRANTING MOTIONS TO Plaintiffs, 14 DISMISS AND DENYING MOTION v. TO TRANSFER OR STAY 15 PURSUANT TO THE FIRST-TO- FAMILY FIRST LIFE, LLC, et al., 16 FILE RULE Defendants. 17 [Doc. Nos. 20, 21, 24] 18 19 In this putative class action, Plaintiffs Greg Birch, David Doehring, and Michael 20 Borish (“Plaintiffs”) allege they relied on false representations made by Defendants 21 Family First Life, LLC (“FFL”), Shawn Meaike, and Andrew Taylor (“Defendants”) in 22 purchasing low-quality insurance “leads” while working as independent contractors for 23 FFL, an insurance marketing organization. Doc. No. 7 (Second Amended Complaint, the 24 “SAC”) ¶¶ 18, 23–26. On October 11, 2022, Defendant FFL filed two motions: (1) a 25 motion to dismiss Plaintiffs’ SAC pursuant to Federal Rules of Civil Procedure 9(b), 26 12(b)(1), 12(b)(2), and 12(b)(6); and (2) a motion to transfer or, in the alternative, stay 27 pursuant to the first-to-file rule. Doc. Nos. 21, 24. On that same date, Defendants 28 Meaike and Taylor filed their own motion to dismiss pursuant to Federal Rules of Civil 1 Procedure 12(b)(2), 12(b)(6), and the doctrine of forum non conveniens. Doc. No. 20. 2 Plaintiffs filed oppositions, Doc. Nos. 31–33, to which Defendants replied,1 Doc. 3 Nos. 38–40. The Court found the matters suitable for determination on the papers and 4 without oral argument pursuant to Federal Rule of Civil Procedure 78(b) and Civil Local 5 Rule 7.1.d.1. See Doc. No. 41. For the reasons set forth below, the Court GRANTS 6 Defendants’ motions to dismiss and DENIES Defendant FFL’s motion to transfer or stay 7 pursuant to the first-to-file rule. 8 I. BACKGROUND2 9 This case centers around the insurance industry and one of its common features: 10 independent marketing organizations (“IMOs”). SAC ¶¶ 8–11. Defendant FFL is an 11 IMO that distributes life insurance products to the public. Id. ¶ 8. Defendant Meaike is 12 the president of FFL and Defendant Taylor is one of FFL’s “owners and officers.” Id. 13 Under the IMO model, Defendant FFL “contract[s] directly with [insurance] 14 carriers who . . . provide different variations of life insurance products that are sold 15 through [FFL].” Id. ¶ 10. FFL “then employs independent contractors[,] commonly 16 known as “[a]gents[,]” who market and distribute the carrier’s insurance products to 17 consumers.” Id. ¶ 11. Plaintiffs are former agents of FFL.3 Id. ¶¶ 23–24. Plaintiffs 18 allege that “FFL markets itself as a superior IMO over others because it has access to, 19 and can provide its [a]gents with ‘exclusive,’ ‘instant’ leads that are ‘newly generated’ 20 and have ‘never been used.’” Id. ¶ 13. FFL also characterized its leads as “fresh,” which 21 22

23 1 Plaintiffs filed an objection to Defendant FFL’s reply in support of its motion to transfer, arguing that 24 FFL improperly included new evidence and arguments. See Doc. Nos. 40, 44. Because the Court does 25 not rely on FFL’s new evidence or arguments from its reply in its decision, the Court OVERRULES Plaintiffs’ objection. 26 2 Reviewing Defendants’ motions to dismiss, the Court accepts as true all facts alleged in the SAC and construes them in the light most favorable to Plaintiffs. See Snyder & Assocs. Acquisitions LLC v. 27 United States, 859 F.3d 1152, 1157 (9th Cir. 2017). 3 Although Plaintiffs do not allege the date(s) they stopped working as FFL agents, they refer to their 28 1 meant the leads consisted of “consumers who have recently been looking for insurance 2 products.” Id. ¶¶ 13, 24. 3 These insurance leads are used by agents to find and contact prospective customers 4 interested in buying life insurance products. Id. ¶¶ 13–14. Defendant FFL “markets and 5 sells the leads exclusively through [its] customer relationship management system.” Id. 6 ¶ 15. Within the customer relationship management system (“CRM”), agents can select 7 and purchase different types of leads including internet, direct mail, and social media 8 leads. Id. Plaintiffs allege that “FFL characterizes and represents to its [a]gents that the 9 leads are of high quality because they comprise of consumers who need insurance 10 products, and who have yet to be solicited by anybody else to purchase such products.” 11 Id. ¶ 14. Plaintiffs purchased leads from FFL based on these representations, which were 12 made to them by officers of FFL, including Defendants Meaike and Taylor, “in phone 13 conferences, at company events, on YouTube videos when Plaintiffs enrolled with FFL, 14 and throughout their entire tenure with the company.” Id. ¶ 25. Plaintiffs allege that they 15 eventually learned that Defendant FFL’s representations were false because the leads 16 were “recycled many times over by other [a]gents in the company, had invalid contact 17 information, and included names of people who were not interested in purchasing 18 insurance products.” Id. ¶ 26. Thus, Plaintiffs contend they “were induced into paying a 19 premium price for the leads when, in fact, they were not of the quality as represented.” 20 Id. 21 Based on the foregoing, Plaintiffs initiated this action on behalf of themselves and 22 as representatives of all those similarly situated for: (1) Violation of California’s False 23 Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 17500 et seq., against all Defendants 24 (Count I); (2) Violation of California’s Unfair Competition Law (“UCL”), Cal. Bus. & 25 Prof. Code § 17200 et seq., against all Defendants (Count II); (3) Violation of California 26 Penal Code § 496 against all Defendants (Count III); (4) Violation of Texas’s Deceptive 27 Trade Practices Act, Tex. Bus. & Com. Code § 17.46, against all Defendants (Count IV); 28 (5) Violation of Florida’s Deceptive and Unfair Trade Practices Act, Fla. Stat. § 501.204, 1 against all Defendants (Count V); (6) Violation of Florida Statute § 817.06 against all 2 Defendants (Count VI); (7) Breach of Written Contract against Defendant FFL (Count 3 VII); and (8) Breach of Oral Contract against Defendant FFL (Count VIII). See generally 4 SAC. 5 II. DISCUSSION 6 A. Motion to Transfer or Stay 7 Before proceeding to Defendants’ motions to dismiss, the Court first addresses 8 Defendant FFL’s motion to transfer or, in the alternative, stay pursuant to the first-to-file 9 rule. Doc. No. 24. FFL seeks to transfer or stay this action in light of the Family First 10 Life, LLC v. David Rutstein, et al., No. 9:22-cv-80243-AMC-BER (S.D. Fla. filed Feb. 15, 11 2022) case in the Southern District of Florida (the “Florida Action”). 12 1. First-to-File Rule 13 The first-to-file rule is a generally recognized, judicially created “doctrine of 14 federal comity.” Pacesetter Sys., Inc. v. Medtronic, Inc., 678 F.2d 93, 94–95 (9th Cir. 15 1982). The rule provides the district court with the discretion to transfer, stay, or dismiss 16 an action if the same parties and issues are already at issue in a proceeding before another 17 district court. Id. at 94–95. The purpose of the first-to-file rule is to “maximize 18 ‘economy, consistency, and comity.’” Kohn Law Grp., Inc. v. Auto Parts Mfg. Miss., 19 Inc., 787 F.3d 1237, 1239 (9th Cir. 2015) (quoting Cadle Co. v.

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Birch v. Family First Life, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/birch-v-family-first-life-llc-casd-2023.