BIC Corporation and BIC USA Inc. v. First Wholesale Inc.; Mei You; John Doe Companies 1-10; and Jane or John Does 1-10

CourtDistrict Court, E.D. New York
DecidedJanuary 2, 2026
Docket1:25-cv-04892
StatusUnknown

This text of BIC Corporation and BIC USA Inc. v. First Wholesale Inc.; Mei You; John Doe Companies 1-10; and Jane or John Does 1-10 (BIC Corporation and BIC USA Inc. v. First Wholesale Inc.; Mei You; John Doe Companies 1-10; and Jane or John Does 1-10) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
BIC Corporation and BIC USA Inc. v. First Wholesale Inc.; Mei You; John Doe Companies 1-10; and Jane or John Does 1-10, (E.D.N.Y. 2026).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK --------------------------------------------------------------------- x BIC CORPORATION and BIC USA INC., TEMPORARILY SEALED Plaintiffs, REPORT AND v. RECOMMENDATION

FIRST WHOLESALE INC.; MEI YOU; JOHN DOE COMPANIES 1-10; and JANE OR JOHN DOES 1-10, 25-CV-4892 (Kovner, J.) Defendants. (Marutollo, M.J.) --------------------------------------------------------------------- x

JOSEPH A. MARUTOLLO, United States Magistrate Judge: On September 3, 2025, Plaintiffs BIC Corporation and BIC USA Inc. (collectively, “BIC”) commenced this action against Defendants First Wholesale Inc. and Mei You (collectively, “Defendants”), as well as John Doe Companies 1-10 and Jane or John Does 1-10, raising Lanham Act claims of federal trademark counterfeiting; federal trademark infringement; federal unfair competition and false designation of origin; contributory trademark infringement; and federal trademark dilution, as well as a claim of New York State trademark dilution, injury to business reputation, and a common law claim of trademark infringement and unfair competition. See Dkt. No. 1. At the time of filing, BIC also sought the entry of an ex parte temporary restraining order (“TRO”); an order authorizing ex parte relief, including seizure of counterfeit goods under 15 U.S.C. § 1116(d); an order to show cause for a preliminary injunction; an order for a temporary asset freeze; and an order permitting expedited discovery (collectively, the “TRO Application”). See Dkt. No. 5. On September 15, 2025, the Court granted, in part, the TRO Application. See Dkt. No. 10. After Defendants appeared in this action and sought a reduction in the monetary amount subject to the asset freeze (Dkt. No. 21), and after an October 14, 2025 status conference and proposed order submitted by the parties (Dkt. No. 31), the Court modified its September 15, 2025 asset freeze order on October 16, 2025. See Dkt. No. 32 (the “Asset Freeze Order”). Specifically, per the Asset Freeze Order, the Court unfroze, in full, Defendants’ accounts at and lifted the asset freeze that previously applied to said accounts. See id. at 1.1 The Court also

ordered that Defendants’ account at be frozen in the amount of $140,934 (the “Frozen Amount”), with Defendants restrained from secreting, transferring, or conveying any of the frozen funds until further order of this Court. See id. at 1-2. The Court added that “[t]he bank, brokerage house, or financial institution holding the frozen funds is restrained from releasing them until further order of this Court.” Id. at 1. The Court noted that “[a]ll of Defendants’ assets and proceeds at exceeding this Frozen Amount are hereby unfrozen.” Id. at 2 (emphasis in original). The Court then directed Defendants to file supplemental briefs discussing the appropriate measure of Defendants’ profits, with BIC permitted to respond. See Minute Entry & Order dated Oct. 14, 2025.

Currently before the Court, on a referral from the Honorable Rachel P. Kovner, United States District Judge, is Defendants’ supplemental application concerning how to appropriately calculate Defendants’ profits or losses for purposes of further modifying the Court’s Asset Freeze Order. See Dkt. No. 49; Text Order dated Nov. 13, 2025. For the reasons set forth below, the undersigned respectfully recommends that Defendants’ application be granted in part and denied in part. In an abundance of caution, the undersigned temporarily enters this Report and Recommendation under seal. The parties shall file a letter attaching targeted and narrowly

1 Page citations to docketed memoranda or filings are to the ECF-stamped page. tailored redactions (if any) to this Report and Recommendation by January 2, 2026. The undersigned adds that, pursuant to Part XII of the undersigned’s Individual Practices and Rules, “[a]ny application to seal shall be accompanied by an affidavit or affidavits and a memorandum of law, demonstrating that the standards for sealing have been met and specifically addressing Lugosch v. Pyramid Co. of Onondaga, 435 F.3d 110 (2d Cir. 2006).” The undersigned notes,

however, that the entire Report and Recommendation will not be sealed under any circumstances.2 I. Relevant Background Familiarity with the facts of this matter is presumed for purposes of this Report and Recommendation. The undersigned, however, notes the most pertinent filings and allegations below. In their October 9, 2025 filing, Defendants did “not challenge the entry of a preliminary injunction in this matter on non-willful trademark infringement grounds,” but argued that the asset freeze amount should be reduced. Dkt. No. 21 at 4. Defendants argued that “[a]lthough this

2 Indeed, on November 3, 2025, Judge Kovner denied Defendants’ prior request to electronically file a document under seal, noting that: “The public and the press have a qualified First Amendment right to . . . access certain judicial documents.” [Lugosch, 435 F.3d at 120] (citation and quotations omitted). Although judicial documents “may be kept under seal if . . . ‘higher values’ . . . so demand,” id. at 124, such restrictions require “specific, on the record findings” that “closure is essential to preserve higher values and is narrowly tailored to serve that interest,” id. at 120 (quotations omitted). Defendants have not established a basis for sealing the entire motion and all attached exhibits. Their statement that public disclosure could expose “non-public sensitive details regarding Defendants’ commercial operations, customers, personal and business finances,” Letter (Dkt. #33), does not establish that sealing the motion and exhibits in their entirety “is essential to preserve higher values and is narrowly tailored to serve that interest,” Lugosch, 435 F.3d at 120. Defendants are directed to file a more limited sealing request proposing redactions to references to defendants’ personal finances, as well as commercial operations unrelated to the sales of allegedly counterfeit BIC lighters, by 11/7/2025. Text Order dated Nov. 3, 2025. Judge Kovner ultimately permitted portions of the record under seal following further briefing by Defendants. See Sealed Order dated Nov. 10, 2025 (granting Dkt. No. 45). Court has discretion to freeze the assets of an alleged counterfeiter under the Lanham Act, such an asset freeze should be confined in scope to the likely profits gained from the counterfeiting activity.” Id. at 8. Defendants argued that “[c]ourts within the Second Circuit have established that asset freezes in Lanham Act cases should be confined to preserving the equitable remedy of an accounting for profits.” Id. (citing Klipsch Grp., Inc. v. Big Box Store Ltd., No. 12-CV-6283

(AJN), 2012 WL 5265727, at *4 (S.D.N.Y. Oct. 24, 2012)). Defendants asserted that “freezing Defendants’ personal and business assets [has] caus[ed] an enormous hardship to Defendants, who cannot currently undertake its commercial operations.” Id. at 9. Defendants further argued that the total cost of their BIC-branded pocket lighters was $43,530. Id. at 5 (citing Affirmation of Defendant You, Dkt. No. 21-1 ¶¶ 6-7). In response, BIC argued that “Defendants’ ‘profits’ under the Lanham Act are considered equal [to] [Defendants’] revenue from the infringing sales, i.e., at least $46,978.” Dkt. No. 23 at 13. BIC submitted that, when trebled under the Lanham Act for willful counterfeiting and infringement, the total amount is $140,934—“the minimum amount that is necessary to secure

BIC’s right to an equitable accounting of Defendants’ profits.” Id. at 10. Following Defendants’ submission and a hearing with all parties present, on October 16, 2025, the Court entered the Asset Freeze Order. Dkt.

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Bluebook (online)
BIC Corporation and BIC USA Inc. v. First Wholesale Inc.; Mei You; John Doe Companies 1-10; and Jane or John Does 1-10, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bic-corporation-and-bic-usa-inc-v-first-wholesale-inc-mei-you-john-doe-nyed-2026.