B&G Equipment Company, Inc. v. AiroFog USA, LLC

CourtDistrict Court, M.D. Florida
DecidedMarch 26, 2020
Docket8:19-cv-00403
StatusUnknown

This text of B&G Equipment Company, Inc. v. AiroFog USA, LLC (B&G Equipment Company, Inc. v. AiroFog USA, LLC) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
B&G Equipment Company, Inc. v. AiroFog USA, LLC, (M.D. Fla. 2020).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION

B&G EQUIPMENT COMPANY, INC.,

Plaintiff,

v. Case No: 8:19-cv-403-T-36AEP

AIROFOG USA, LLC,

Defendant. ___________________________________/

ORDER This cause comes before the Court on Defendant’s Motion for Partial Judgment on the Pleadings (the “Motion”), (Doc. 49), Plaintiff’s response in opposition, (Doc. 52), Defendant’s reply, (Doc. 55), and Plaintiff’s sur-reply, (Doc. 58). The Court, having considered the parties’ submissions and being fully advised in the premises, will deny the Motion. I. BACKGROUND A. Factual Background1 B&G Equipment Company, Inc. (“Plaintiff”) manufactures and sells various pest control products to pest control specialists and the American public. (Doc. 1 ¶5). One of Plaintiff’s most popular and longest-running products is a sprayer (the “B&G Sprayer”). Id. at ¶10. (internal quotation marks omitted). The B&G Sprayer rapidly became the corporate image and brand for Plaintiff, and continues to represent Plaintiff’s corporate image and brand, following Plaintiff’s introduction of the product in 1962. Id. at ¶11. Plaintiff owns two incontestable trademark registrations on the B&G Sprayer: (1) a trademark registration for the B&G Sprayer, including the

1 The statement of facts is derived from the Complaint for Damages, Injunctive Relief and Demand for Jury Trial (the “Complaint”), (Doc. 1), the allegations of which the Court accepts as true in ruling on the Motion, Perez v. Wells Fargo N.A., 774 F.3d 1329, 1335 (11th Cir. 2014). words “B&G” stamped thereon; and (2) a trademark registration for the B&G Sprayer’s body (collectively, the “Trademark Registrations”). Id. at ¶¶13–14. Plaintiff also owns common law trademark and trade dress rights for certain unique and ornamental features of the B&G Sprayer (the “B&G Sprayer Trade Dress”). Id. at ¶15. The following features constitute the B&G Sprayer

Trade Dress: (1) a cylindrical barrel; (2) circumferential rings extending around the barrel; (3) a slightly conical top member for the barrel; (4) a handle configuration incorporation a tubular gripping portion and a semicircular support member connecting the gripping portion to a pump portion of the barrel; (5) a sprayer wand with an obtusely angled tip portion; and (6) a diagonal mounting pocket for the sprayer wand affixed to the barrel, which holds the sprayer wand generally upright when mounted to the barrel. Id. Plaintiff has continuously and actively marketed the B&G Sprayer with the B&G Sprayer Trade Dress in interstate commerce since the product’s introduction, Plaintiff has enjoyed the goodwill associated with the B&G Sprayer Trade Dress, and customers within the pest control industry associate the B&G Sprayer Trade Dress exclusively with B&G. Id. at ¶¶18, 20–21. Airofog USA, LLC (“Defendant”) distributes pest control products, including sprayers, throughout the country. Id. at ¶¶7–8. Plaintiff and Defendant share the same trade channels for their products, have previously attended the same trade shows, and target the same end customers. Id. at ¶¶30–32. As early as October 2014, Defendant began selling a sprayer (the “AF Sprayer”) that blatantly copied the B&G Sprayer’s design. Id. at ¶22. The AF Sprayer includes the features shown in Plaintiff’s two Trademark Registrations, except AF Sprayer’s barrel displays the “Airofog” name instead of the “B&G” name. Id. at ¶28. The AF Sprayer also includes the elements of the B&G Sprayer Trade Dress. Id. at ¶29. Consequently, Plaintiff sued Defendant in this Court for trademark infringement and unfair competition in 2016 (the “2016 Litigation”). Id. at ¶38. Plaintiff and Defendant subsequently entered into a written settlement agreement, dated November 15, 2017 (the “Settlement Agreement.”). In accordance with the settlement between the parties, the Court dismissed the 2016

Litigation on December 5, 2017. Id. at ¶39. Pursuant to the Settlement Agreement, Defendant agreed to: (1) label the AF Sprayer with a vinyl, destructive “Made in China” label; (2) adjust the lengths of the AF Sprayer’s wands to either 7.5 or 17.5 inches; (3) make certain parts of the AF Sprayer, including the wands, hose, trigger valve, and filter non-interchangeable with the B&G Sprayer; and (4) make no parts for the AF Sprayer that would be interchangeable with parts for the B&G Sprayer, except for a few parts irrelevant to this action. Id. at ¶¶ 42, 44, 46–48. Following the parties’ execution of the Settlement Agreement, Plaintiff learned that Defendant (1) utilizes “Made in China” labels that may be removed easily without causing destruction to the label; (2) uses wands for the AF Sprayer that are not exactly 7.5 inches or 17.5 inches; and (3) uses certain parts for the AF Sprayer that are interchangeable with the B&G

Sprayer’s parts. Id. at ¶50. These recent actions allegedly constitute material breaches of the Settlement Agreement. Id. at ¶¶49, 54. Although Plaintiff afforded Defendant an opportunity to cure the material breaches of the Settlement Agreement, Defendant failed to do so. Id. at ¶¶54–59. Defendant continues to advertise and sell the AF Sprayer while touting the interchangeability of the AF Sprayer’s parts with the B&G Sprayer and the AF Sprayer’s wand lengths in excess of 7.5 and 17.5 inches. Id. at ¶60. B. Procedural Posture Plaintiff now brings several claims against Defendant, including claims for violations of the Lanham Act, 15 U.S.C. § 1051 et seq., violation of the Florida Deceptive and Unfair Trade Practices Act, Fla. Stat. § 501.201 et seq., and breach of contract. Id. at ¶¶62–135. Defendant answers, asserts affirmative defenses, and counterclaims.2 (Doc. 21). Plaintiff likewise answers and asserts affirmative defenses to Defendant’s counterclaims. (Doc. 32). With the pleadings closed, Defendant moves for partial judgment on the pleadings, asking the Court to enter judgment

in its favor on all of Plaintiff’s claims, expect the breach of contract claim. (Doc. 49 at 3). II. LEGAL STANDARD Federal Rule of Civil Procedure 12(c) permits a party to move for judgment on the pleadings. Fed. R. Civ. P. 12(c). This rule provides “a means of disposing of cases when . . . a judgment on the merits can be achieved by focusing on the content of the competing pleadings . . . .” 5C Charles Alan Wright et al., Federal Practice and Procedure § 1367 (3d ed. 2004). In evaluating a motion for judgment on the pleadings, a court will accept the facts in the complaint as true and view them in the light most favorable to the nonmoving party. See Cunningham v. Dist. Attorney’s Office for Escambia Cnty., 592 F.3d 1237, 1255 (11th Cir. 2010). As such, “[a] motion for judgment on the pleadings is governed by the same standard as a motion to dismiss under Rule

12(b)(6).” Carbone v. Cable News Network, Inc., 910 F.3d 1345, 1350 (11th Cir. 2018) (internal quotation marks omitted). “Judgment on the pleadings is proper when no issues of material fact exist, and the moving party is entitled to judgment as a matter of law based on the substance of the pleadings and any judicially noticed facts.” Id. (internal quotation marks omitted).

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B&G Equipment Company, Inc. v. AiroFog USA, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/bg-equipment-company-inc-v-airofog-usa-llc-flmd-2020.