Beyond, Inc. v. The Asset Store, LLC

CourtDistrict Court, D. Maryland
DecidedJuly 7, 2025
Docket1:24-cv-01555
StatusUnknown

This text of Beyond, Inc. v. The Asset Store, LLC (Beyond, Inc. v. The Asset Store, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Maryland primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Beyond, Inc. v. The Asset Store, LLC, (D. Md. 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF MARYLAND

BEYOND, INC. D/B/A OVERSTOCK,

Plaintiff,

v. Civil No.: 1:24-cv-01555-JRR

THE ASSET STORE, LLC D/B/A OVERSTOCK OUTLET, et al.,

Defendants.

MEMORANDUM OPINION Pending before the court is Defendant The Asset Store, LLC d/b/a Overstock Outlet’s Motion to Dismiss Complaint. (ECF No. 16; the “Motion.”) The court has reviewed all papers; no hearing is necessary. Local Rule 105.6 (D. Md. 2025). For the reasons that follow, by accompanying order, the Motion will be granted in part and denied in part. I. BACKGROUND1 Founded in 1997, Plaintiff Beyond, Inc. d/b/a Overstock is an “a leading e-commerce marketplace where customers can purchase a wide range of quality consumer goods, from home and office furniture—including mattresses—to apparel and beauty products at affordable prices.” (ECF No. 1 ¶ 10.) Its e-commerce marketplace has been available online since 1999. Id. ¶ 11. Plaintiff owns multiple U.S. federal trademark registrations related to its name, including OVERSTOCK.COM, OVERSTOCK.COM YOUR ONLINE OUTLET, LIVE BETTER WITH OVERSTOCK.COM, IT’S ALL ABOUT THE O – OVERSTOCK.COM, OVERSTOCK.COM – IT'S ALL ABOUT THE O, O, and an image of an O:

1 For purposes of resolving the Motion, the court accepts as true all well-pled facts set forth in the Complaint. (ECF No. 1.) Wikimedia Found. v. Nat’l Sec. Agency, 857 F.3d 193, 208 (4th Cir. 2017). (ECF No. 1 pp. 4-5; the “Marks.”) “The term ‘OVERSTOCK? is the core, distinctive element” of Plaintiff's federally registered marks. Jd. § 23. Moreover, Plaintiff “has developed common law trademark rights in the OVERSTOCK mark by virtue of its continuous use of the mark since as early as 1999 in connection with is e-commerce platform selling home, office, and consumer goods and furniture.” Jd. 9§ 17, 23. Defendant is a Maryland-based company with its principal place of business in Baltimore, Maryland that, like Plaintiff, sells mattresses, furniture, and other home goods through its website, as well as through its brick-and-mortar store in Baltimore.” (ECF No. 1 §§ 2, 20, 21.) Defendant’s mark, Plaintiff alleges, is “nearly identical” to Plaintiff's marks “in appearance, sound, and meaning,” pointing to emphasis of the word “OVERSTOCK” and the letter “O” and utilizing the same color scheme—all while offering goods and services nearly identical to those of Plaintiff. (ECF No. 1 44 22—26.). Defendant’s mark is as follows: ' OVERSTOCKOUTLET

(ECF No. 1 at p. 7.)

? Also named as Defendants are Does 1-10, identified as “persons or entities responsible in whole or in part for the wrongdoing alleged”; each is alleged to have “participated in, ratified, endorsed, and/or was otherwise involved in the acts complained of, and they have liability for such acts.” (ECF No. 1 43.)

Plaintiff contends that consumers are likely to be, and indeed have been, confused by Defendant’s website or retail store, mistakenly believing that “its goods and/or services are endorsed, approved, or sponsored by, or affiliated, connected, or associated with” Plaintiff. Id. ¶ 27. Demonstrating same, Plaintiff attaches screenshots of reviews by customers from Google.com

expressing confusion of Defendant with Plaintiff. Id. at pp. 11–12. Plaintiff alleges that Defendant’s “continuing or future use” of the OVERSTOCK Mark “is likely to continue to cause confusion, mistake, or deception as to source, origin, affiliation, or sponsorship,” and further: Through their use of the confusingly similar OVERSTOCK OUTLET mark, Defendants intended to, and did in fact, confuse and mislead consumers into believing, and misrepresented and created the false impression, that Overstock somehow authorized, originated, sponsored, approved, licensed, or participated in Defendants’ use of the confusingly similar OVERSTOCK OUTLET mark.

In fact, there is no connection, association, or licensing relationship between Overstock and Defendants, nor has Overstock ever authorized, licensed, or given permission to Defendants to use the confusingly similar OVERSTOCK OUTLET mark in any manner.

Defendants’ use of the confusingly similar OVERSTOCK OUTLET mark will likely cause confusion as to the origin and authenticity of Defendants’ website, retail store, and goods and services, and will likely cause others to believe that there is a relationship between Defendants and Overstock when there is, in fact, not.

(ECF No. 1 ¶ 45–46, 54–56.) Plaintiff contends Defendants were on notice of their Marks based upon their federal trademark registration, and Plaintiff’s communications with them pre-suit. Id. ¶¶ 42, 53. In essence, Defendants’ conduct was, as Plaintiff states, “knowing, intentional, and willful.” Id. ¶¶ 42, 53. Plaintiff initiated this action on May 29, 2024 (ECF No. 1; the “Complaint), asserting four claims for relief related to trademark infringement and unfair competition: Count I: Federal Trademark Infringement in violation of 15 U.S.C. § 1114; Count II: Federal Unfair Competition/False Designation of Origin in violation of 15 U.S.C. § 1125(a); Count III: Trademark Infringement in violation of MD. CODE ANN., BUS. REG. § 1-414, et seq.; and Count IV: Common Law Unfair Competition

Id. ¶¶ 38–79. Defendant now moves to dismiss the Complaint. (ECF No. 16.) II. LEGAL STANDARD Pursuant to Federal Rule of Civil Procedure 8(a), a pleading must contain “a short and plain statement of the grounds for the court’s jurisdiction.”3 FED. R. CIV. P. 8(a)(1). The purpose is to “give the defendant fair notice of what the . . . claim is and the grounds upon which it rests.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007) (quoting Conley v. Gibson, 355 U.S. 41, 47 (1957)); see North Carolina v. McGuirt, 114 F. App’x 555, 558 (4th Cir. 2004) (reviewing a district court’s decision to dismiss a plaintiff’s complaint for failure to comport with Rule 8(a) and noting various factors for consideration, including “the length and complexity of the complaint,” “whether the complaint was clear enough to enable the defendant to know how to defend himself,” and “whether the plaintiff was represented by counsel”) (citations omitted). A motion asserted under Federal Rule of Civil Procedure 12(b)(6) “test[s] the sufficiency of a complaint;” it does not “resolve contests surrounding the facts, the merits of a claim, or the applicability of defenses.” Presley v. City of Charlottesville, 464 F.3d 480, 483 (4th Cir. 2006) (quoting Edwards v. City of Goldsboro, 178 F.3d 231, 243 (4th Cir. 1999)). Therefore, a “Rule 12(b)(6) motion should only be granted if, after accepting all well-pleaded allegations in the plaintiff’s complaint as true and drawing all reasonable factual inferences from those facts in the

3 Defendant also asserts that Plaintiff’s Complaint runs afoul of Federal Rule of Civil Procedure 10(b), which requires a party to “state its claims or defenses in numbered paragraphs, each limited as far as practicable to a single set of circumstances.” FED. R. CIV. P. 10(b). Plaintiff’s Complaint speaks for itself; it plainly complies with this rule.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Julia McCain Lampkin-Asam v. Volusia County School
261 F. App'x 274 (Eleventh Circuit, 2008)
Conley v. Gibson
355 U.S. 41 (Supreme Court, 1957)
Monessen Southwestern Railway Co. v. Morgan
486 U.S. 330 (Supreme Court, 1988)
DaimlerChrysler Corp. v. Cuno
547 U.S. 332 (Supreme Court, 2006)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Perini Corporation v. Perini Construction, Inc.
915 F.2d 121 (Fourth Circuit, 1990)
Rosetta Stone Ltd. v. Google, Inc.
676 F.3d 144 (Fourth Circuit, 2012)
Hoffman v. Stamper
867 A.2d 276 (Court of Appeals of Maryland, 2005)

Cite This Page — Counsel Stack

Bluebook (online)
Beyond, Inc. v. The Asset Store, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/beyond-inc-v-the-asset-store-llc-mdd-2025.