Bechler v. MVP Group International, Inc.

CourtDistrict Court, S.D. New York
DecidedMarch 5, 2021
Docket1:16-cv-08837
StatusUnknown

This text of Bechler v. MVP Group International, Inc. (Bechler v. MVP Group International, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bechler v. MVP Group International, Inc., (S.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK SHANE BECHLER, Plaintiff, -against- No. 16-CV-8837 (LAP) MVP GROUP INTERNATIONAL, INC., MEMORANDUM & ORDER BED BATH & BEYOND INC., WAYFAIR LLC, JET.COM, INC., Defendants.

LORETTA A. PRESKA, Senior United States District Judge: Before the Court is the motion for summary judgment--as well as costs, attorney’s fees, and sanctions--filed by Defendants MVP Group International, Inc. (“MVP”), Bed Bath & Beyond Inc. (“BB&B”), Wayfair LLC (“Wayfair”), and Jet.com, Inc. (“Jet”) (collectively, “Defendants”).1 Plaintiff Shane Bechler opposes the motion.2 For the reasons described below, the motion is GRANTED.

1 (See Notice of Motion for Summary Judgment (“Notice”), dated Apr. 15, 2020 [dkt. no. 46]; Joint Memorandum of Law in Support of Defendants’ Motion for Summary Judgment and for Costs, Attorney’s Fees, and Sanctions (“Defs. Br.”), dated Apr. 15, 2020 [dkt. no. 50]; Joint Reply Memorandum of Law in Further Support of Defendants’ Motion for Summary Judgment and for Costs, Attorney’s Fees, and Sanctions, dated May 27, 2020 [dkt. no. 52].) 2 (See Plaintiffs’ [sic] Memorandum of Law in Opposition to Defendant’s [sic] Motion for Summary Judgment (“Pl. Br.”), dated Jan. 26, 2021 [dkt. no. 60].) The Court observes that several documents relevant to the instant motion are out of order on ECF due to filing errors committed by both parties. I. Background MVP designs and manufactures private label candles and related products under the brand name “Colonial Candle.”3 Some of MVP’s candles are sold online by BB&B, Wayfair, and Jet. (Pl. 56.1 ¶ 2.) When selling its candles, MVP uses photographs

on their labels, which are adhered to the glass jars containing the candles. (Id. ¶ 5.) At issue here is MVP’s use of one photograph of a tropical hibiscus plant (“the Photo”), which Plaintiff took and permitted iStock to license for a fee. (Id. ¶ 6.) MVP downloaded the Photo from iStock’s website and used the Photo for Colonial Candle’s “Tropical Nectar” line of products. (Id. ¶¶ 7, 9.) To use the Photo, MVP entered into a Content License Agreement (the “iStock License”), which granted it “a perpetual, non-exclusive, non-transferrable worldwide license to use the

3 (See Plaintiff’s Response to Defendant’s [sic] 56.1 Statement Pursuant to Local Rule 56.1 in in [sic] Opposition to Defendant’s [sic] Motion for Summary Judgment and Plaintiff’s Counter-Statement of Facts Under Local Rule 56.1 (“Pl. 56.1”), dated May 13, 2020 [dkt. no. 42], ¶ 1; Statement of Undisputed Material Facts, dated Apr. 15, 2020 [dkt. no. 51], ¶ 1.) The Court also reviewed the declarations underlying the Rule 56.1 Statements. (See Declaration of George R. McGuire, Esq. (“McGuire Decl.”), dated Apr. 15, 2020 [dkt. no. 47]; Declaration of Matt Dillion, Esq., dated Apr. 13, 2020 [dkt. no. 48]; Declaration of Mioko C. Tajika in Support of Defendants’ Motion for Summary Judgment and for Costs, Attorney’s Fees, and Sanctions (“Tajika Decl.”), dated Apr. 15, 2020 [dkt. no. 49]; Declaration of Richard Liebowitz, dated May 13, 2020 [dkt. no. 61]; Declaration of Joel Albrizio, dated May 13, 2020 [dkt. no. 62.].) Content for the Permitted Uses.”4 The iStock License defines “Permitted Uses” to include, among other things, “advertising and promotion projects, including printed materials [and] product packaging.” (iStock License ¶ 3(c)(1).) The iStock License expressly states that “[u]nless the activity or use is a

Permitted Use, you cannot do it.” (Id. ¶ 2.) The iStock License warrants that uses in accordance with its terms do not “infringe on any copyright,” (id. ¶ 7(a)), but it cautions that unauthorized uses “shall constitute infringement of copyright,” (id. ¶ 3(a)). This dispute centers on whether MVP’s use of the Photo was a “Permitted Use.” In November 2016, Plaintiff sued MVP as well as several online retailers of its products, asserting claims for copyright infringement and removal of copyright management information. (See Complaint, dated Nov. 14, 2016 [dkt. no. 1].) Plaintiff alleged that MVP had unlawfully copied the Photo “from FineArtsAmerica.com,” (id. ¶ 14), which, as Plaintiff now

acknowledges, was simply not true, (see Pl. 56.1 ¶ 8). Defendants, in correspondence with both Plaintiff and the Court, repeatedly asserted that they possessed a valid license to use the Photo in the manner alleged. (See id. ¶¶ 16-18.) Despite

4 (Ex. 6 to McGuire Decl. (“iStock License”), dated Aug. 24, 2017 [dkt. no. 47-6], ¶ 2; see also Pl. 56.1 ¶¶ 10-11.) The parties agree that the Photo constitutes “Content.” (See id. ¶ 27; Defs. Br. at 8.) acknowledging that “[t]he existence of a license that allegedly covers the infringing use would be dispositive,” Plaintiff continually refused Defendants’ requests to dismiss the action. (Id. ¶¶ 19-20, 23-24.) Instead, Plaintiff completely altered his theory of the case, although he did not amend his complaint

or seek the Court’s leave to do so. With the parties at an impasse, the litigation largely stalled. In September 2018, Defendants informed the Court of Plaintiff’s refusals to dismiss his claims and requested to appear for a conference. (Id. ¶ 21.) Prior to that appearance, and despite Plaintiff’s not having served any discovery requests, Defendants provided Plaintiff with a copy of the iStock License. (Id. ¶ 22.) Following a conference in October 2018, the case continued to languish; no discovery was taken, and there was no activity on the docket for nearly eighteen months. (See Order, dated Mar. 11, 2020 [dkt. no. 31] at 1.) Things only picked up after the Court ordered counsel to confer

and provide a status update. (See Order, dated Mar. 2, 2020 [dkt. no. 29].) Yet, Plaintiff still did not make any discovery requests. Shortly after Plaintiff apprised the Court of the case’s status, Defendants moved for summary judgment as well as costs, attorney’s fees, and sanctions. (See Notice at 1). Before briefing was completed, Plaintiff agreed to dismiss voluntarily the copyright management claim. (See Joint Stipulation Regarding Dismissal of Second Cause of Action, dated Apr. 17, 2020 [dkt. no 41].) Thus, only the copyright infringement claim remains for the Court’s consideration. II. Legal Standards a. Summary Judgment

Summary judgment is required where “the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” FED. R. CIV. P. 56(a). The movant bears the burden to show the absence of a dispute as to a material fact. See Celotex Corp. v. Catrett, 477 U.S. 317, 323 (1986). Where the non-moving party bears the burden of proof at trial, the moving party may discharge its summary judgment burden in “two ways: (1) by submitting evidence that negates an essential element of the non-moving party’s claim, or (2) by demonstrating that the non-moving party’s evidence is insufficient to establish an essential element of

the non-moving party’s claim.” Nick’s Garage, Inc. v. Progressive Cas. Ins. Co., 875 F.3d 107, 114 (2d Cir. 2017). In assessing the record, the Court “must view the evidence in the light most favorable to the [non-moving] party,” Tolan v. Cotton, 572 U.S. 650, 657 (2014) (quotation marks omitted), and “resolve all ambiguities and draw all reasonable inferences against the movant,” Caronia v. Philip Morris USA, Inc., 715 F.3d 417, 427 (2d Cir. 2013). At the same time, “the mere existence of some alleged factual dispute” is not enough to prevent summary judgment--the dispute must be material. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 247-48 (1986).

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