Beautycon Media ABC Trust v. New General Market Partners, LLC

Superior Court of Delaware·Decided August 11, 2023·No. N22C-12-143 MAA CCLD·Published

Opinion

IN THE SUPERIOR COURT OF THE STATE OF DELAWARE

BEAUTYCON MEDIA ABC ) TRUST, ACTING THROUGH ) SACCULLO BUSINESS ) C.A. No. N22C-12-143 MAA CCLD CONSULTING, LLC, IN ITS ) CAPACITY AS TRUSTEE OF THE ) TRUST AND ASSIGNEE FOR THE ) BENEFIT OF CREDITORS OF ) ASSIGNOR BEAUTYCON MEDIA, ) INC., )

)

Plaintiff, )

)

v. )

)

NEW GENERAL MARKET ) PARTNERS, LLC, )

)

Defendant. )

Submitted: May 16, 2023

Decided: August 11, 2023

Upon Defendants’ Motion to Dismiss:

GRANTED in part and DENIED in part.

MEMORANDUM OPINION

Kevin M. Capuzzi, Esquire (Argued), of BENESCH, FRIEDLANDER, COPLAN & ARONOFF, LLP, Wilmington, Delaware, Attorney for Plaintiff.

Paul D. Brown, Esquire, and Mark L. Desgrosseilliers, Esquire, of CHIPMAN BROWN CICERO & COLE, LLP, Wilmington, Delaware, and F. Maximilian Czernin, Esquire (Argued), and Peter R. Morrison, Esquire, of SQUIRE PATTON BOGGS, LLP, Cincinnati, Ohio, Attorneys for Defendant.

INTRODUCTION

This action was filed by BeautyCon Media ABC Trust (“Plaintiff”) in its capacity as Trustee of the BeautyCon Media Company (the “Company”) against the Company’s investor, New General Market Partners, LLC (“Defendant” or “NGMP”). Plaintiff brought claims for breach of contract, fraudulent inducement, and tortious interference with prospective contractual relations.1 This is the Court’s decision on Defendant’s motion to dismiss these claims. For the reasons stated herein, Defendant’s motion is GRANTED in part and DENIED in part.

FACTS

I. The BeautyCon Media Company The Company was founded in 2013 and created as a “fashion and beauty community portal that connected consumers with beauty brands and creators.”2 Over several years, the Company grew its business to include media and e- commerce, in addition to the beauty and fashion industry. While the Company attracted the attention of various investors, by 2018 it was struggling to fund its Series A financing. Additional funding was critical to the Company’s ability to host

1 Plaintiff also filed claims of breach of fiduciary duty and aiding and abetting breach of fiduciary duty. Compl. ¶¶ 73-88. On May 16, 2023, the Court dismissed these claims on the record after oral argument on Defendant’s motion to dismiss. BeautyCon Media ABC v. New General Market Partners, C.A. No. N22C-12-143 MAA CCLD, Adams, J., Transaction ID 70026953 (Del. Super. May 16, 2023). 2 Compl. ¶ 16. Unless otherwise stated, the facts are drawn from Plaintiff’s Complaint and the attached exhibits. The Court accepts these allegations as true for purposes of a motion to dismiss.

and operate its signature event scheduled in 2018: “BeautyCon LA.” In March 2018, one of the Company’s investors, A&E network, rescinded its funding commitment, leaving the Company in a precarious financial situation. II. Defendant’s Involvement with the Company In May 2018, the Company’s then CEO, Moj Mahdara (“Mahdara”), met with the head of investment of NGMP, Darryl Thompson (“Thompson”), to discuss the possibility of NGMP providing the Company with a bridge loan. Richelieu Dennis (“Dennis”) of Essence Ventures (a private equity company), and founder of NGMP, had been a previous sponsor of the Company’s events. Defendant committed to funding $3 million but never executed the note (“May 2018 Note”) pursuant to the original terms, despite repeated assurances from Thompson.3 In connection with the May 2018 Note, the Company agreed to Defendant’s demand that the Company “cease all conversations with other interested investors.” In June 2018, Defendant made a second offer of $5 million (“NGMP 2018 Revised Offer”), which the Company accepted. The Company and Defendant also entered into a Memorandum of Understanding (the “Original MOU”) in June 2018, outlining their understanding of Defendant’s future investment in, and commercial partnership

3 In August 2018, Defendant reduced the amount of pledged capital from $3 million to $1.678 million. Compl. ¶ 27.

with, the Company.4 Plaintiff alleges that in 2018 Defendant pushed the Company to move forward with a plan to expand its retail business—“BeautyCon POP”—and indicated future funding was contingent upon the Company’s compliance with this expansion. The Company’s pursuit of BeautyCon POP worsened its financial situation.5 In 2019, the Company and Defendant entered into an Amended Memorandum of Understanding (“Amended MOU”) which “extended the deadlines [in the Original MOU] for NGMP to establish a long-term commercial partnership with the Company . . . .6 “Once BeautyCon POP failed to materialize,” Plaintiff alleges it became clear Defendant was not going to provide the funding as contained in the MOUs or complete the common share acquisition.7 Plaintiff alleges that after the Company hired an investment banker in July 2019 to remedy its growing funding concerns, “[Defendant] demanded that they receive 51% of the Company as part of any transaction[]” and “backchanneled with other Series A lead investors” who “chilled” new investors at NGMP’s direction.8

4 See infra ANALYSIS Section II.C. for additional information on the contents of the Amended MOU, which is identical to the Original MOU, except for the deadlines in various provisions. 5 Compl. ¶ 28. 6 Compl. ¶ 29. 7 Compl. ¶ 30. 8 Compl. ¶¶ 31-32.

III. The Live Nation Deal Toward the end of 2019, the Company began to seek other avenues of financing to compensate for the insufficient funding it was receiving from Defendant. In December 2019, the Company reached a deal in principle with Live Nation—an events promoter and venue operator—where Live Nation would receive a 51% stake in the Company in exchange for $4 million. Live Nation confirmed its support via emails sent on December 20 and 21, 2019.

Plaintiff alleges Defendant had been interested in acquiring the Company as early as 20189 and cites to a letter (the “Letter”) from Thompson to Laurent Ohana (“Ohana”), the CEO of an investment bank providing advisory services to the Company.10 In the Letter, dated December 21, 2019, Thompson indicated that he was aware the Company was seeking additional capital, voiced NGMP’s belief that there was special value in having the Company operate within the Essence Ventures ecosystem, and indicated Essence Ventures’ preliminary interest in purchasing the Company.11 Plaintiff alleges Defendant attempted to “dampen” the deal with Live Nation and that the Company’s management was aware of this interference as of

9 Compl. ¶ 38; Ex. 13. All exhibits referenced were attached to the complaint. 10 Ex. 12. 11 Ex. 12; Compl. ¶ 38 (citing to Exs. 12-15).

January 22, 2020.12 The Company’s tentative deal with Live Nation did not materialize. IV. Defendant’s May 2020 Investment In the spring of 2020, the Company approached Defendant for additional funding needed to weather additional financial distress caused by the COVID-19 Pandemic. NGMP originally committed to loaning the Company an additional $2 million, but ultimately agreed to only fund $500,000 (May 2020 Note).

Pursuant to the terms of the May 2020 Note, the Company was prohibited from raising additional capital unless Defendant approved the terms. Plaintiff alleges it was “forced to pass on two prospective investors interested in investing at least $4 million” as a “direct result” of the terms of the May 2020 Note. Plaintiff alleges that “[t]he loans orchestrated by NGMP granted it unfettered control over the Company to the ultimate benefit of NGMP.”

On April 26, 2021, the Company entered into the Assignment Agreement which transferred the assets of the Assignor to the Trust. On April 28, 2021, the Trust filed a Petition for Assignment for the Benefit of Creditors and Related Injunctive Relief in the Court of Chancery.13 At a virtual public auction, Defendant’s

12 Compl. 37; Ex. 11 13 In re: BeautyCon Media, Inc. Assignor to: Saccullo Business Consulting LLC, C.A. No. 2021- 0368 (PAF).

assignee, NGM1, lodged the successful secured party credit bid. Defendant thereafter foreclosed on substantially all of the Company’s assets.

PROCEDURAL HISTORY

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