Baumer v. Franklin County Distilling Co.

135 F.2d 384, 60 U.S.P.Q. (BNA) 48, 1943 U.S. App. LEXIS 3284
CourtCourt of Appeals for the Sixth Circuit
DecidedApril 15, 1943
DocketNo. 9310
StatusPublished
Cited by14 cases

This text of 135 F.2d 384 (Baumer v. Franklin County Distilling Co.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Baumer v. Franklin County Distilling Co., 135 F.2d 384, 60 U.S.P.Q. (BNA) 48, 1943 U.S. App. LEXIS 3284 (6th Cir. 1943).

Opinion

MARTIN, Circuit Judge.

This is an appeal by Francis E. Baumer, a whisky salesman of Cincinnati, Ohio, from a judgment of the District Court for the Eastern District of Kentucky, dismissing his civil action for damages for breach of contract against the Franklin County Distilling Company, Inc., a Delaware corporation having its principal place of business and its distillery in Franklin County, Kentucky.

The justiciable controversy arises out of a contract of March 14, 1940, between the appellant and the appellee corporation, then entitled the K. Taylor Distilling Company. By this contract in writing, appellant was granted, for a period of three years in the Cincinnati area of the State of Ohio, an exclusive sales agency for two brands of whisky listed by appellee, namely, “K. Taylor,” Bottled-in-Bond, and “Belle of Franklin,” three years old — 90 proof. Commissions to be paid appellant, in lieu of salary and expenses, were scheduled as “five (5%) per cent on all prices quoted f. o. b. distillery on all whisky shipped into” and sold in the Cincinnati area, and one per cent on all other sales in Ohio. It was agreed that advertising material for use by appellant in Ohio should be furnished by appellee, in its discretion and at its own cost; and that appellant would make no advertising contracts at the expense of the appellee. The appellant agreed “to furnish sufficient manpower to foster the distribution and sale” of appellee’s brands of whisky in the Cincinnati area, and “to give the time, attention and effort” of himself and his employees “toward promoting such sales,” at his own expense. The contract provided that no collections for the account of the appellee should be made or attempted by the appellant; and that “all sales policies in the Cincinnati area, known. [387]*387as District A of the State of Ohio, are to be under the complete control of the distillery and nothing must be taken before the Ohio Liquor Control Commission, in person or by letter, without the knowledge and approval of the distillery.”

The background of this sales agency contract should be brought to the front. The State of Ohio, in its liquor dispensary policy, is a so-called “monopoly State”; that is to say, liquor must be sold directly to the public through state retail stores. To market its whisky in Ohio, a distillery must obtain a listing of its brands before that state will purchase its products or permit them to be sold in retail stores. A brand of liquor may be officially listed for a trial period only; and, if sales fail to reach and maintain a prescribed quota, the brand is de-listed, with the consequence that no further purchases of it are made by the state. Obviously, after a brand is listed, consumer demand sufficient to maintain the required sales quota must be stimulated. This necessitates advertising and personal solicitation; for, while a whisky salesman makes no actual sales, he must popularize his brands by personal association with the managers of bars, hotels, night clubs, and the like.

The appellant assisted in obtaining approval, by the Department of Liquor Control of Ohio, of the K. Taylor and Belle of Franklin brands; whereupon, the state liquor stores in Ohio were directed officially to place them upon sales lists from which consumers made their choice. Appellant Baumer, with the cooperation of the appellee, vigorously inaugurated a popularization campaign for the appellee’s two listed brands. He employed several salesmen, devoted much of his personal time, and incurred considerable expense in this effort.

Baumer’s performance of his undertaking was satisfactory, and the demand developed for the K. Taylor brand was good for a liquor new in the territory. Sales of K. Taylor greatly exceeded those of the Belle of Franklin whisky. Notwithstanding this, the appellee, on August 5, 1940, consummated a sale to National Distillers Products Corporation of its distillery and certain other assets, including the K. Taylor brand. The Belle of Franklin brand was not included in this sale. Following the sale, and in consequence of it, the K. Taylor brand was withdrawn from the market, thereby rendering appellee incapable of furnishing that brand to the trade in the Ohio territory allotted to appellant by the contract of March 14, 1940. The appellee retained ownership of sufficient whisky of its own distillation to enable it to continue under the agency contract to sell its whisky in Ohio under the Belle of Franklin brand. This was unsatisfactory to appellant, who insists that, by withdrawal of the K. Taylor brand in Ohio, the appellee has breached its contract with him.

The sale of the K. Taylor brand was the culmination of a long-standing controversy between the appellee and the National Distillers Products Corporation concerning the use of that brand name. In National Distillers Products Corporation v. K. Taylor Distilling Co., E. D. Ky., 31 F.Supp. 611, 616, decided February 24, 1940, the district court enjoined appellee, then entitled K. Taylor Distilling Co., from using the name “Taylor” in its corporate name, or in any of its whisky labels or advertising matter, unless accompanied by a statement plainly and specifically showing that the appellee is “neither the successor to nor connected with the maker of ‘Old Taylor’ whisky,” and that its product is “not the product of E. H. Taylor, Jr., and Sons, or its successors.” In that case, Judge Ford decided, further, that the unfair competition of the appellee entitled National Distillers to an accounting.

In the case at bar, the district court found that, at the time of its contract of sale entered into with National Distillers, the appellee corporation was meeting competition with larger distillers rather unsuccessfully; was confronted with financial difficulties, and owed large amounts for taxes and other liabilities; and that the sale was a good faith exercise of the honest judgment of the directors, as in the best interest of the company, and not made in avoidance of the corporation’s contract with appellant. It is noteworthy, however, that, in the company’s 1940 report to its stockholders, the recital was made that: “Although the directors felt that the company could have successfully worked itself but of the difficulties which then confronted it, the price offered by National Distillers was so substantial that it was believed to be in the interest of the stockholders to accept it.”

The district court found, as a matter of fact, that “K. Taylor” and “Belle of Franklin” were identical whiskies sold under different labels. This finding is not supported by the evidence. The one whisky [388]*388was, as described in the contract, “Bottled-in-Bond” and the other was three years old —90 proof. Moreover, in our judgment, the district court erred in holding that the contract did not require the appellee to furnish any particular brand of whisky. The very essence of the contract seems to us to have been the popularization and distribution of named brands.

The district court declared that the fact that no provision was contained in the contract for its continuance in the event that the appellee company should sell out, or suspend business, was the most cogent reason impelling decision that the contract had not been breached. The contract was construed as merely granting appellant an exclusive sales agency territory, as long as appellee chose to ship and sell the brands embraced in the contract covering the Cincinnati area.

We cannot concur in this interpretation. The contract provided in specific terms that appellant should have exclusive sales rights in the Cincinnati area for K.

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Bluebook (online)
135 F.2d 384, 60 U.S.P.Q. (BNA) 48, 1943 U.S. App. LEXIS 3284, Counsel Stack Legal Research, https://law.counselstack.com/opinion/baumer-v-franklin-county-distilling-co-ca6-1943.