Bamforth v. Facebook, Inc.

CourtDistrict Court, N.D. California
DecidedSeptember 10, 2021
Docket4:20-cv-09483
StatusUnknown

This text of Bamforth v. Facebook, Inc. (Bamforth v. Facebook, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bamforth v. Facebook, Inc., (N.D. Cal. 2021).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 ANDREW DAVID BAMFORTH, Case No. 20-cv-09483-DMR

8 Plaintiff, ORDER ON MOTION TO DISMISS 9 v. Re: Dkt. No. 17 10 FACEBOOK, INC., et al., 11 Defendants.

12 Plaintiff Andrew Bamforth, representing himself, filed this case in the San Mateo County 13 Superior Court. See Docket No. 1, Notice of Removal. He alleges trademark and copyright 14 infringement claims against Defendant Facebook, Inc. and Mark Zuckerberg, as well as various 15 related state law claims. Defendants removed the case under federal question jurisdiction. They 16 now move to dismiss Plaintiff’s first amended complaint under Federal Rules of Civil Procedure 17 12(b)(1) and 12(b)(6). [Docket Nos. 17, Motion to Dismiss (“Mot.”); 36, Reply.] Plaintiff 18 opposes. [Docket No. 29, Opposition (“Opp.”).] The court held a hearing on July 8, 2021. 19 For the reasons stated below, Defendants’ motion is granted. 20 I. BACKGROUND 21 The following facts are alleged in the first amended complaint. Notice of Removal, Ex. A 22 (“FAC”).1 Plaintiff is a citizen and resident of the United Kingdom. Id. ¶ 1. Defendants own the 23 social media platform Facebook. 24 Plaintiff alleges that he created the “world’s first social networking website,” which 25 launched as “Faceparty” in 2000.2 FAC ¶ 7. Between 2000 and 2008, Faceparty was operated by 26 1 Exhibit A to the Notice of Removal contains both Plaintiff’s original complaint and the FAC. 27 The FAC begins at ECF page number 29. 1 CIS Internet Ltd. (“CIS”), of which Plaintiff was the sole owner, shareholder, and operator. Id. ¶ 2 8. According to Plaintiff, Faceparty was a “key pioneer of the internet today, from a social 3 perspective.” Id. ¶ 15. Allegedly, Faceparty was “so unique and popular” that, as early as 2001, it 4 became the target of copycat websites that cloned Faceparty’s unique features, such as software- 5 free instant messaging, a friends list, and photo sharing. Id. ¶ 17. The copycat websites also used 6 Faceparty’s blue and white color scheme and operated under similar names, such as “Facemates” 7 and “Faceclub.” Id. Faceparty eventually registered its trademarks in the United Kingdom and 8 United States, among other countries. Id. ¶¶ 18-19. 9 In 2004, Defendants created Facebook, which Plaintiff alleges was “highly similar” to 10 Faceparty and used many of Faceparty’s unique features. FAC ¶ 23. For example, Facebook also 11 had a blue and white color scheme and used the word “Face” in its name. Id. Plaintiff asserts that 12 he first became aware of Facebook in early 2006 when he began receiving letters from Facebook 13 users that were intended for Facebook. Id. ¶ 25. Plaintiff sent Defendants a cease and desist letter demanding that they change the name of their social media platform and informing Defendants of 14 his registered trademarks. Id. ¶ 26. Allegedly, Plaintiff spoke directly to Zuckerberg, who 15 represented that Facebook was “just a school project.” Id. ¶¶ 27-28. The platform was initially 16 only available to college students. Id. ¶ 31. Zuckerberg “pleaded” to be allowed to keep his 17 website’s name and assured Plaintiff that he would never use the platform outside of a school 18 setting. Id. ¶ 28. Plaintiff agreed to not take legal action and allowed Defendants to keep using 19 the word “Face” on its platform, on the conditions that Defendants would not offer Facebook 20 outside of schools or outside of the United States. Id. According to Plaintiff, this discussion 21 between the parties took place in 2006, although they did not memorialize their agreement in 22 writing. See id. ¶ 26. 23 Plaintiff asserts that Defendants initially complied with their 2006 promise to not expand 24 beyond college students or the United States. FAC ¶ 32. However, in September 2006, 25 Defendants opened up their platform to the general public. Id. ¶ 34. Plaintiff alleges that as soon 26 as Facebook launched in the United Kingdom, Faceparty “began to suffer increased and 27 1 and the platform began to struggle to survive financially. Id. ¶ 67. Plaintiff became a target of 2 opportunists looking to capitalize on his success, mistaking him and his platform for Defendants’ 3 much more lucrative enterprise. See id. ¶ 68. In late 2006 to early 2007, Plaintiff’s own 4 employees began believing that Plaintiff actually made tens of millions of dollars a year and began 5 refusing to work. Id. ¶ 72. They also began looting company property and Plaintiff’s personal 6 credit cards. Id. ¶ 74. Around the same time, Plaintiff’s father was diagnosed with cancer and 7 needed proton therapy. Id. ¶ 75. Plaintiff had previously arranged to pay for his father’s 8 treatment, but the money he set aside for this purpose was stolen by disgruntled staff. Id. Without 9 the treatment, Plaintiff’s father died. Id. By late 2007, Plaintiff’s business was faltering, he was 10 millions of pounds in debt, and he was the target of multiple assaults and even death threats from 11 creditors. Id. ¶ 78. A bank foreclosed on Plaintiff’s home and took the remainder of his savings. 12 Id. ¶ 79. Plaintiff alleges that all of these events were largely the result of the brand confusion 13 between his company and Facebook. Id. ¶ 77. Plaintiff alleges that in March 2008, he had a “nervous breakdown and was no longer able 14 to function cognitively on a day-to-day basis and began to make irrational and poor decisions.” 15 FAC ¶ 84. Plaintiff sought treatment at the Priory Hospital and was diagnosed with symptoms of 16 depression, anxiety, and Post-Traumatic Stress Disorder (“PTSD”). Id. Plaintiff’s business 17 partner also suffered a severe mental health decline as a result of the stress caused by the brand 18 confusion, developed PTSD that rendered him unable to work, and eventually became homeless. 19 Id. ¶ 87. In 2008, Plaintiff began suffering auditory hallucinations that include “machine-gun- 20 like” intrusive voices. Id. ¶ 88. He lost the ability to speak coherently and was arrested on three 21 occasions because of his “incoherent ranting.” Id. Plaintiff asserts that he suffered from a mental 22 disability from 2006 to 2018, during which time he was “repeatedly conned” by people who took 23 advantage of his mental state. Id. ¶ 89. 24 By June 2008, Plaintiff had been contemplating suing Defendants for breaching their 2006 25 promises3 to not operate in the United Kingdom or outside of schools. FAC ¶ 90. According to 26

27 3 The FAC says “2005” but the court assumes this is an error based on the other allegations 1 Plaintiff, Defendants’ in-house attorney Jim Midgal “bypassed Plaintiff’s attorney” and directly 2 approached Plaintiff about the planned legal proceedings. Id. Midgal told Plaintiff that it would 3 be impossible for him to win a trademark infringement case against Defendants. Id. ¶ 94. Midgal 4 said that he was “acting in Plaintiff’s best interests” and proposed that Defendants pay Plaintiff 5 $800,000 to settle his trademark infringement claims and transfer his “FACE” trademark to 6 Defendants. Id. ¶¶ 96, 98. Plaintiff alleges that the money was insufficient to compensate him for 7 the losses he incurred due to Defendants’ conduct, but at the time he was so ill that he believed 8 Midgal’s statements. Id. ¶ 95. Thus, on July 4, 2008, Plaintiff signed an agreement on behalf of 9 CIS that assigned the “FACE” trademark to Defendants and released any claims against 10 Defendants relating to their use of the Facebook trademarks. Id. ¶ 100; see Docket No. 19, 11 Declaration of Holly Gaudreau (“Gaudreau Decl.”), Ex. A (“2008 Agreement”). Plaintiff alleges 12 that, because of his disability, he did not understand what he was doing when he entered into the 13 2008 Agreement. Id. ¶ 102.

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Bamforth v. Facebook, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/bamforth-v-facebook-inc-cand-2021.