Bamforth v. Facebook, Inc.

District Court, N.D. California·Decided September 10, 2021·No. 4:20-cv-09483·Unknown

Opinion

ANDREW DAVID BAMFORTH, Case No. 20-cv-09483-DMR

Plaintiff, ORDER ON MOTION TO DISMISS v. Re: Dkt. No. 17 FACEBOOK, INC., et al., Defendants.

Plaintiff Andrew Bamforth, representing himself, filed this case in the San Mateo County Superior Court. See Docket No. 1, Notice of Removal. He alleges trademark and copyright infringement claims against Defendant Facebook, Inc. and Mark Zuckerberg, as well as various related state law claims. Defendants removed the case under federal question jurisdiction. They now move to dismiss Plaintiff’s first amended complaint under Federal Rules of Civil Procedure 12(b)(1) and 12(b)(6). [Docket Nos. 17, Motion to Dismiss (“Mot.”); 36, Reply.] Plaintiff opposes. [Docket No. 29, Opposition (“Opp.”).] The court held a hearing on July 8, 2021. For the reasons stated below, Defendants’ motion is granted. The following facts are alleged in the first amended complaint. Notice of Removal, Ex. A (“FAC”).1 Plaintiff is a citizen and resident of the United Kingdom. Id. ¶ 1. Defendants own the social media platform Facebook. Plaintiff alleges that he created the “world’s first social networking website,” which launched as “Faceparty” in 2000.2 FAC ¶ 7. Between 2000 and 2008, Faceparty was operated by 1 Exhibit A to the Notice of Removal contains both Plaintiff’s original complaint and the FAC. The FAC begins at ECF page number 29. CIS Internet Ltd. (“CIS”), of which Plaintiff was the sole owner, shareholder, and operator. Id. ¶ 8. According to Plaintiff, Faceparty was a “key pioneer of the internet today, from a social perspective.” Id. ¶ 15. Allegedly, Faceparty was “so unique and popular” that, as early as 2001, it became the target of copycat websites that cloned Faceparty’s unique features, such as software- free instant messaging, a friends list, and photo sharing. Id. ¶ 17. The copycat websites also used Faceparty’s blue and white color scheme and operated under similar names, such as “Facemates” and “Faceclub.” Id. Faceparty eventually registered its trademarks in the United Kingdom and United States, among other countries. Id. ¶¶ 18-19. In 2004, Defendants created Facebook, which Plaintiff alleges was “highly similar” to Faceparty and used many of Faceparty’s unique features. FAC ¶ 23. For example, Facebook also had a blue and white color scheme and used the word “Face” in its name. Id. Plaintiff asserts that he first became aware of Facebook in early 2006 when he began receiving letters from Facebook users that were intended for Facebook. Id. ¶ 25. Plaintiff sent Defendants a cease and desist letter demanding that they change the name of their social media platform and informing Defendants of his registered trademarks. Id. ¶ 26. Allegedly, Plaintiff spoke directly to Zuckerberg, who represented that Facebook was “just a school project.” Id. ¶¶ 27-28. The platform was initially only available to college students. Id. ¶ 31. Zuckerberg “pleaded” to be allowed to keep his website’s name and assured Plaintiff that he would never use the platform outside of a school setting. Id. ¶ 28. Plaintiff agreed to not take legal action and allowed Defendants to keep using the word “Face” on its platform, on the conditions that Defendants would not offer Facebook outside of schools or outside of the United States. Id. According to Plaintiff, this discussion between the parties took place in 2006, although they did not memorialize their agreement in writing. See id. ¶ 26. Plaintiff asserts that Defendants initially complied with their 2006 promise to not expand beyond college students or the United States. FAC ¶ 32. However, in September 2006, Defendants opened up their platform to the general public. Id. ¶ 34. Plaintiff alleges that as soon as Facebook launched in the United Kingdom, Faceparty “began to suffer increased and and the platform began to struggle to survive financially. Id. ¶ 67. Plaintiff became a target of opportunists looking to capitalize on his success, mistaking him and his platform for Defendants’ much more lucrative enterprise. See id. ¶ 68. In late 2006 to early 2007, Plaintiff’s own employees began believing that Plaintiff actually made tens of millions of dollars a year and began refusing to work. Id. ¶ 72. They also began looting company property and Plaintiff’s personal credit cards. Id. ¶ 74. Around the same time, Plaintiff’s father was diagnosed with cancer and needed proton therapy. Id. ¶ 75. Plaintiff had previously arranged to pay for his father’s treatment, but the money he set aside for this purpose was stolen by disgruntled staff. Id. Without the treatment, Plaintiff’s father died. Id. By late 2007, Plaintiff’s business was faltering, he was millions of pounds in debt, and he was the target of multiple assaults and even death threats from creditors. Id. ¶ 78. A bank foreclosed on Plaintiff’s home and took the remainder of his savings. Id. ¶ 79. Plaintiff alleges that all of these events were largely the result of the brand confusion between his company and Facebook. Id. ¶ 77. Plaintiff alleges that in March 2008, he had a “nervous breakdown and was no longer able to function cognitively on a day-to-day basis and began to make irrational and poor decisions.” FAC ¶ 84. Plaintiff sought treatment at the Priory Hospital and was diagnosed with symptoms of depression, anxiety, and Post-Traumatic Stress Disorder (“PTSD”). Id. Plaintiff’s business partner also suffered a severe mental health decline as a result of the stress caused by the brand confusion, developed PTSD that rendered him unable to work, and eventually became homeless. Id. ¶ 87. In 2008, Plaintiff began suffering auditory hallucinations that include “machine-gun- like” intrusive voices. Id. ¶ 88. He lost the ability to speak coherently and was arrested on three occasions because of his “incoherent ranting.” Id. Plaintiff asserts that he suffered from a mental disability from 2006 to 2018, during which time he was “repeatedly conned” by people who took advantage of his mental state. Id. ¶ 89. By June 2008, Plaintiff had been contemplating suing Defendants for breaching their 2006 promises3 to not operate in the United Kingdom or outside of schools. FAC ¶ 90. According to

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