Ballou v. Asset Marketing Services, LLC

CourtDistrict Court, D. Minnesota
DecidedDecember 8, 2021
Docket0:21-cv-00694
StatusUnknown

This text of Ballou v. Asset Marketing Services, LLC (Ballou v. Asset Marketing Services, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Minnesota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ballou v. Asset Marketing Services, LLC, (mnd 2021).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA

William Ballou and Joan Williamson, Case No. 21-cv-00694 (SRN/ECW)

Plaintiffs,

v. ORDER

Asset Marketing Services, LLC, d/b/a GOVMINT.COM

Defendant.

William Culver, on behalf of himself and Case No. 21-cv-01237 (SRN/ECW) all other similarly situated,

Plaintiff,

v.

Austin P. Smith, Bruce Steckler, and Bryan L. Bleichner, Steckler Wayne Cochran PLLC, 12720 Hillcrest Road, Suite 1045, Dallas, TX 75230; and Christopher P. Renz and Jeffrey D. Bores, Chestnut Cambronne PA, 100 Washington Avenue South, Suite 1700, Minneapolis, MN 55401, for Plaintiffs.

Cassandra B. Merrick, Mack H. Reed, and Stephen M. Premo, Madel PA, 800 Hennepin Avenue, Suite 800, Minneapolis, MN 55403, for Defendant.

SUSAN RICHARD NELSON, United States District Judge This matter is before the Court on Defendant’s Motions to Compel Arbitration and Stay Proceedings filed in two related cases, 21-cv-00694 (“Ballou matter”) [Doc. Nos. 10, 26] and 21-cv-01237 (“Culver matter”) [Doc. No. 14], and Plaintiffs’ Motions to Strike evidence Defendant submitted in support of those motions, Ballou matter [Doc. No. 40]

and Culver matter [Doc. No. 27]. Based on a review of the files, submissions, and proceedings herein, and for the reasons below, the Court DENIES all of the motions. I. BACKGROUND A. The Complaints Plaintiffs in both matters bring class action complaints against Defendant Asset Marketing Services, LLC (“AMS”).1 (See Ballou Compl. [Doc. No. 1]; Culver Compl. [Doc. No. 1].) Plaintiffs are customers who purchased one or more coins from Defendant

from 2015 to the present. (Ballou Compl. ¶ 51; Culver Compl. ¶ 49.) Plaintiffs generally allege that AMS engaged in a scheme to defraud by intentionally misrepresenting the quality and value of coins that it sold. (Ballou Compl. ¶¶ 62–103; Culver Compl. ¶¶ 66– 116.) In the Ballou matter, Plaintiffs assert claims of violation of Minnesota’s Prevention of Consumer Fraud Act, Minnesota’s Uniform Trade Practices Act, Minnesota’s Deceptive

Acts Perpetrated Against Senior Citizens,2 unjust enrichment, and injunctive relief. (Ballou Compl. ¶¶ 62–103.) In the Culver matter, Plaintiff asserts the same causes of action, but also adds a claim for negligence per se. (Culver Compl. ¶ 66–116.)

1 Counsel for Plaintiffs in both cases are the same. 2 Both matters assert claims on behalf of an Elder Subclass. (Ballou Compl. ¶¶ 5, 52–53; Culver Compl. ¶¶ 5, 7, 50–51.) This count is asserted only on behalf of that Elder Subclass. (Ballou Compl. ¶¶ 89–93; Culver Compl. ¶¶ 102–06.) 1. Defendant AMS Defendant AMS is a Delaware company with a principal place of business in Minnesota. (Ballou Compl. ¶ 8; Culver Compl. ¶ 9.) AMS sells coins throughout the

United States. (Ballou Compl. ¶ 14; Culver Compl. ¶ 15.) AMS advertises through many media channels including on its website, www.govmint.com. (Declaration of Robert Ostman [Doc. No. 31] (“Ostman Decl.”) ¶ 5.) 2. AMS’s Terms and Conditions AMS publishes its terms and conditions on its website. (See id. ¶ 9.) It is undisputed that the terms and conditions contain an arbitration provision. (See id. Exs. 43, 45.)

Generally, when a customer places an order, AMS sends a confirmation e-mail with a link to its terms and conditions at the bottom of the e-mail. (See Declaration of Kelsey Knight [Doc. No. 30] (“Knight Decl.”) ¶ 8; Ostman Decl. ¶ 26.) AMS then ships the coins to the customer with an invoice enclosed. (Ostman Decl. ¶ 17.) AMS has revised its invoice three times throughout the relevant period, keeping the substance of the arbitration

provision largely the same until January 2019. (See id. Exs. 2, 34, 44.) With the third revision, in January 2019, AMS removed the arbitration provision from the backside of the invoice and added the following on the front of the invoice: NOTICE FOR ALL PURCHASES OTHER THAN BULLION ITEMS AND OTHER FINAL SALE ITEMS With the exception of Bullion Items and other Final Sale Items, GovMint.com is willing to sell its product(s) to you only if you accept all of our Terms and Conditions, which are available online at www.govmint.com/terms-conditions or by phone at 1-800-721- 0320. If you do not agree to all of the Terms and Conditions, then GovMint.com is unwilling to sell its product(s) to you, in which case you must return your purchase for a full refund in accordance with our Return Policy. By keeping your purchase for more than 30 days after you receive it, you are agreeing to the Terms and Conditions. (Id. ¶ 31, Ex. 44.) In February 2016, AMS implemented an order verification process (“Verification Process”) for telephone orders priced above a threshold amount. (Id. ¶ 27.) When a customer places a telephone order above the threshold amount, the Verification Process

requires the AMS sales representative to transfer the customer to an AMS customer service representative to verify the order. (Id. ¶ 28.) Reading from a prepared script, the customer service representative confirms the order and the customer’s credit card information, and mentions that the purchase is subject to AMS’s terms and conditions and to a 30-day return policy. (Id.; see also Reed Decl. Exs. 1–23.)

3. William Ballou’s Claims Plaintiff William Ballou is an elderly man who lives in Florida. (Ballou Compl. ¶ 15.) Between 2015 and 2019, Ballou purchased coins from AMS. (Id. ¶¶ 16, 19.) The relationship began when AMS contacted Ballou to offer him commemorative coins. (Id. ¶ 17.) Ballou, although knowing nothing about commemorative coins, expressed interest, which prompted the sales representative to send him a gold sample. (Id. ¶¶ 17–18.)

Consequently, Ballou believed he was purchasing gold and other precious metals. (Id. ¶ 18.) In a series of transactions from 2015 to 2019, Ballou ordered by telephone 127 coins, totaling $630,000.3 (Id. ¶¶ 16, 20.) When ordering the coins, he provided his credit card

information to the sales representative over the telephone. (Id. ¶ 21.) Prior to giving his payment, he was never required to read AMS’s terms and conditions. (Id. ¶ 21.) During this time, Ballou returned one of his purchases within 30 days of receipt. (Ostman Decl. ¶ 34.) 4. Joan Williamson’s Claims Plaintiff Joan Williamson is an elderly woman who lives in California. (Ballou

Compl. ¶ 15.) From 2015 to 2019, Williamson purchased coins over the telephone from AMS by providing her bank account information. (Id. ¶¶ 16, 28, 31.) She was never asked to read AMS’s terms and conditions prior to placing the orders. (Id. ¶ 31.) Over that period, she purchased coins in an amount over $13,000. (Id. ¶ 30.) Williamson never returned any of her purchases. (Ostman Decl. ¶ 40.)

5. William Culver’s Claims Plaintiff William Culver is an elderly man who lives on a fixed income in Texas. (Culver Compl. ¶ 16.) Between 2013 and 2018, AMS solicited Culver to purchase commemorative coins. (Id. ¶ 17.) Culver knew nothing about coins prior to this time, but

3 AMS alleges that Ballou made some online orders. (Ballou matter [Doc. No. 29]; Culver Matter [Doc. No. 17] at 2–4); see also Ostman Decl. ¶¶ 8–11.) But Ballou’s Complaint and all of Plaintiffs’ allegations relate only to telephone orders. (Ballou Compl. ¶¶ 16–17, 20–21; see also Ballou matter [Doc. No. 35]; Culver matter [Doc. No. 23] at 4, 5 n.3.) Accordingly, the Court will only review the arguments and facts related to telephone orders of all three Plaintiffs. after receiving information from the sales representative, he became interested, believing he was investing in gold and precious metals. (Id. ¶¶ 18–19.) Culver purchased via

telephone 70 coins at a price of $45,816. (Id. ¶ 21.) Culver was never asked to review AMS’s terms and conditions prior to purchasing the coins. (Id. ¶ 22.) Culver returned five purchases within 30 days of receiving them.

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