Baldwin v. Bellsouth Advertising & Publishing Corp.

677 F. Supp. 1573, 1988 U.S. Dist. LEXIS 724, 47 Empl. Prac. Dec. (CCH) 38,158, 45 Fair Empl. Prac. Cas. (BNA) 1636, 1988 WL 6798
CourtDistrict Court, M.D. Georgia
DecidedFebruary 2, 1988
DocketCiv. A. 86-154-1-MAC
StatusPublished

This text of 677 F. Supp. 1573 (Baldwin v. Bellsouth Advertising & Publishing Corp.) is published on Counsel Stack Legal Research, covering District Court, M.D. Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Baldwin v. Bellsouth Advertising & Publishing Corp., 677 F. Supp. 1573, 1988 U.S. Dist. LEXIS 724, 47 Empl. Prac. Dec. (CCH) 38,158, 45 Fair Empl. Prac. Cas. (BNA) 1636, 1988 WL 6798 (M.D. Ga. 1988).

Opinion

FITZPATRICK, District Judge.

Plaintiff brings this disparate treatment action under Title VII of the Civil Rights Act of 1964, 42 U.S.C.A. § 2000e et seq., and 42 U.S.C.A. § 1981, alleging that Defendant intentionally discriminated against her on the basis of race and sex by failing to promote her to a management position in 1984. The case was tried before the court sitting without a jury on November 23-25, 1987. The court heard closing arguments in the case on December 8, 1987. The court’s findings of fact and conclusions of law are set forth below.

I. FINDINGS OF FACT

Defendant BellSouth Advertising and Publishing Corporation (BAPCO) was established on January 1, 1984 as a subsidiary of BellSouth Corporation. Among other things, BAPCO publishes telephone di *1574 rectories consisting of white and yellow pages for local telephone companies. Plaintiff Malinda Baldwin, a black female, began working for Southern Bell as a telephone operator in March of 1969. In June of 1981 Plaintiff became a Directory Advertising Sales Representative (DASR) for Southern Bell. When BAPCO came into existence in 1984, Plaintiff became a DASR in BAPCO’s South Georgia district, and she presently holds that same position.

At or about the time BAPCO was formed, a new division was established within BAPCO known as the National Publishing Division. The primary function of this Division was to sell advertisements for a new publication called the Regional Industrial Pages. BAPCO created management sales positions, referred to as Account Executives, to sell the Regional Industrial Pages. It was determined that BAPCO’s DASRs would be the source from which the Account Executive positions would be filled.

Bill Walsh held a staff position with BAPCO at its inception and had as one of his duties the recruiting, selecting and training of the Account Executives. Walsh planned to hire two Account Executives from the south Georgia district and seven Account Executives statewide. A third Account Executive position became available in the south Georgia district a few months after the first two positions were filled. At trial Walsh testified that he was looking for candidates who possessed the following qualifications: (1) proven sales proficiency; (2) strong verbal communication skills; (3) an ability to work in an unstructured environment; (4) strong initial impact; and (6) self-confidence.

Walsh informed the three District Operational Managers in the State of the qualifications he was looking for in the candidates. The District Managers were over the DASRs, and Walsh relied upon these Managers to provide him with candidates for the Account Executive positions. The south Georgia District Manager was W.L. Safewright. Safewright nominated four of his DASRs for the two available positions: Charles Day (white male); Robert Haul-brook (white male); Steve Parker (white male); and Plaintiff (black female). 1 Safe-wright testified at trial that although proven sales proficiency was a qualification to be considered, he was not willing to give up his best salespersons for the Account Executive positions.

Safewright further testified that he nominated Day, Haulbrook, and Parker based on his understanding of the qualifications for the position, the demonstrated interest of these three men in being promoted, and his own willingness to part with them. Safewright testified, however, that he had a different motivation for recommending Plaintiff. Although Safewright felt that Plaintiff lacked the leadership qualities that would qualify her for a promotion to a sales manager position within his own department, he recommended Plaintiff for the Account Executive position because she had sold well on occasion, had many years of service with the company, had made it well-known that she desired a promotion, and because he wanted to give her the opportunity to be considered for a promotion by someone else in the company.

After receiving the recommendations from Safewright, Walsh began conducting “overviews” of the four nominees from the south Georgia district. These overviews occurred in May of 1984. At trial Walsh testified that the overviews were similar to recruiting talks. During a normal overview Walsh would take fifteen to twenty *1575 minutes to describe the National Publishing Division, the newly formed Account Executive positions, and the Regional Industrial Pages. Near the end of the overview, Walsh would ask the candidate a few questions in an attempt to determine the candidate’s interest in being considered further for the job, and then Walsh would give the candidate an opportunity to ask any questions he or she had concerning the Account Executive job.

Walsh testified that both Haulbrook and Parker appeared confident during their individual overviews, and both possessed good communication skills and a high level of motivation. Haulbrook appeared more mature and reflected the attributes of a self-starter. Walsh described Parker as more enthusiastic than Haulbrook and very self-confident, almost to the point of being “cocky.” Walsh testified that Parker appeared to be the type of individual that would require more supervision than would Haulbrook. Both Haulbrook and Parker testified at trial that they tried to sell themselves during the overview and attempted to get in contact with Walsh following the overview.

According to his testimony at trial, Walsh’s impression of Plaintiff following her overview was quite different from his impression of Haulbrook and Parker. Walsh testified that Plaintiff appeared nervous during the overview. He further testified that she had difficulty in articulating responses to his questions and made no effort to sell herself during the overview. Walsh testified that he came away from the overview with the feeling that Plaintiff lacked self-confidence and became easily stressed in high-pressure situations. Although Plaintiff told Walsh that she wished to be considered further for the job and later submitted a resume, she never tried to get back in touch with Walsh to inquire further about the job. In contrast to Walsh’s testimony, Plaintiff stated that she was not nervous at the overview, does not become stressed in high-pressure situations, and does not have weak oral communications skills.

A few days after the overviews, Walsh contacted Safewright by telephone to get Safewright’s opinion of the candidates. Walsh also requested the candidates’ personnel records and sales information. Walsh and Safewright discussed Plaintiff, and Safewright informed Walsh that Plaintiff would have a rating of “less than satisfactory” on her upcoming DASR appraisal. Safewright also told Walsh that Plaintiff lacked leadership qualities, was not a self-starter, and was inconsistent in her sales results. The testimony indicated that Walsh had largely eliminated Plaintiff from consideration by the time the conversation between Walsh and Safewright took place. Walsh, however, was having a difficult time deciding between Haulbrook and Parker for the final Account Executive position from the south Georgia district.

The substance of what occurred at the overviews was written in a letter prepared by Janet Knoke, the Equal Employment Opportunity Administrator of BAPCO at the time Walsh conducted the overviews.

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677 F. Supp. 1573, 1988 U.S. Dist. LEXIS 724, 47 Empl. Prac. Dec. (CCH) 38,158, 45 Fair Empl. Prac. Cas. (BNA) 1636, 1988 WL 6798, Counsel Stack Legal Research, https://law.counselstack.com/opinion/baldwin-v-bellsouth-advertising-publishing-corp-gamd-1988.