Baird v. Osteostrong Franchising, LLC.

District Court, E.D. California·Decided March 9, 2022·No. 2:20-cv-02010·Unknown

Opinion

JOHN P. BAIRD; BRET KURIHARA; OS No. 2:20-cv-02010-TLN-DMC NEW MEXICO, LLC; BNS RD, LLC; SEAN SIMPSON; CHARLA SIMPSON; MARY JO MCHENRY; and K& L Plaintiffs, v. OSTEOSTRONG FRANCHISING, LLC; KYLE ZAGRODZKY; and JOHN Defendant. This matter is before the Court on Defendants OsteoStrong Franchising, LLC (“OsteoStrong”) and Kyle Zagrodzky’s (“Zagrodzky”) (collectively, “Defendants”) Motion to Transfer and Dismiss.1 (ECF No. 16.) Plaintiffs John P. Baird (“Baird”), Bret Kurihara (“Kurihara”), OS New Mexico, LLC (“OS New Mexico”), BNS RD, LLC (“BNS RD”), Sean Simpson, Charla Simpson, Mary Jo McHenry (“McHenry”), and K&L Wellness, LLC’s (“K&L”) (collectively, “Plaintiffs”) filed an opposition. (ECF No. 18.) Defendants filed a reply. (ECF No. 20.) For the reasons set forth below, Defendants’ motion is GRANTED. 1 This action involves three named Defendants. Defendant John Jaquish (“Jacquish”) did not join in this motion. I. FACTUAL AND PROCEDURAL BACKGROUND2 OsteoStrong is a company that sells franchises for bone density improvement centers that utilize osteogenic loading equipment.3 (ECF No. 1 ¶ 22.) The equipment is branded as “Spectrum equipment” pursuant to a non-exclusive license from Performance Health Systems. (Id. at ¶¶ 19, 20.) OsteoStrong claims Spectrum equipment increases bone density, prevents osteoporosis, and “diagnose[s], cure[s], mitigate[s], treat[s], or prevent[s] medical diseases.” (Id. at ¶¶ 16, 89.) Plaintiffs are small business owners and franchisees of OsteoStrong centers throughout the United States. (ECF No. 4 ¶¶ 1, 2.) K&L operates an OsteoStrong franchise in California, but the other seven Plaintiffs — Baird, Kurihara, McHenry, OS New Mexico, BNS RD, and Sean Simpson and Charla Simpson (collectively, “non-California Plaintiffs”) — operate OsteoStrong franchises in other states. (ECF No. 1 ¶¶ 4–10.) Plaintiffs allege OsteoStrong “intentionally omit[s] certain information, mak[es] affirmative misrepresentations, and intentionally convey[s] false information prior to executing the [franchise agreement] in an effort to induce potential franchisees into signing the agreement.” (ECF No. 4 ¶ 35.) Specifically, Plaintiffs were harmed by Defendants’ intentional omission of information regarding known bankruptcies and lawsuits in Defendants’ Franchise Disclosure Document (“FDD”),4 their affirmative misrepresentation of the patent rights and proprietary nature of OsteoStrong’s equipment, and their intentional misrepresentation of their organizational relationship with motivational speaker Tony Robbins. (Id. at ¶¶ 36, 42–47, 48–58, 59–65.) 2 The factual and procedural background is taken from the Court’s May 4, 2021 Order denying Plaintiffs’ Motion for Preliminary Injunction. (ECF No. 21.) 3 “Osteogenic loading” exercises are defined in the Complaint as equipment “intended to measure forces on bone and muscle, and through the application of force, or loads, foster strengthening of both bone and muscle tissue.” (ECF No. 1 at ¶ 17.)

4 As Plaintiffs note, in accordance with the Federal Trade Commission’s Franchise Rule, 16 C.F.R. Parts 436 and 437, a franchisor is required to serve a complete and accurate FDD on each potential franchisee at least 14 days before entering into a Franchise Agreement (“FA”) with the potential franchisee. (Id. at ¶ 23.) Plaintiffs also note that they received and relied upon FDDs issued by OsteoStrong. (Id. at ¶¶ 37–41.) Plaintiffs further allege that OsteoStrong also “create[s] an impossibility of performance under the [franchise agreement] and negligently expos[es] franchisees to criminal and civil liability.” (Id. at ¶ 35.) Specifically, OsteoStrong “violates [f]ederal law by marketing its system as a medical treatment,” and further fails to comply with the Federal Food, Drug, and Cosmetic Act (“FDCA”) and the U.S. Food and Drug Administration (“FDA”) regulations for medical devices. (Id. at ¶¶ 67, 68–88.) Additionally, OsteoStrong “requires franchisees to use these same marketing materials and practices” and “may unilaterally terminate the FA with the [f]ranchisee for failure to do so.” (Id. at ¶¶ 67, 110.) Plaintiffs also allege that the FAs require them to comply with “all applicable laws, regulations, codes, and ordinances including, without limitation, all governmental regulations relating to sales and marketing, which includes the FDA.” (Id. at ¶ 113.) However, Plaintiffs believe that performance under the FA is impossible because OsteoStrong mandates the usage of marketing materials and practices that “[do] not comply with all applicable laws, regulations, codes and ordinances.” (Id. at ¶ 114.) Plaintiffs assert that had they been aware the marketing materials and practices provided to them were not in compliance with local and federal laws, they would not have signed the FAs. (Id. at ¶ 120.) On October 7, 2020, Plaintiffs filed a Complaint in this Court, alleging claims for: (1) common law fraud; (2) common law fraudulent inducement; (3) common law negligent misrepresentation by OsteoStrong; (4) common law negligent misrepresentation by Zagrodzky and Jaquish in their individual capacity; (5) unjust enrichment; (6) violations of the California Unfair Competition Law (“UCL”) (Cal. Bus. & Prof. Code §§ 17200–210); (7) violations of the California Corporations Code; (8) violations of 15 U.S.C. § 52; (9) violations of 35 U.S.C. § 292; (10) declaratory judgment that the franchise agreements are void as contracts for an illegal purpose or otherwise contrary to public policy; and (11) preliminary and permanent injunctive relief. (See ECF No. 1 at 36–50.) On January 29, 2021, Defendants filed the instant motion to transfer and dismiss. (ECF No. 16.) “For the convenience of parties and witnesses, in the interest of justice, a district court may transfer any civil action to any other district or division where it might have been brought or to any district or division to which all parties have consented.” 28 U.S.C. § 1404(a). The purpose of 28 U.S.C. § 1404(a) (“§ 1404(a)”) “is to prevent the waste ‘of time, energy and money’ and ‘to protect litigants, witnesses, and the public against unnecessary inconvenience and expense[.]’” Van Dusen v. Barrack, 376 U.S. 612, 616 (1964) (quoting Cont’l Grain Co. v. Barge FBL-585, 364 U.S. 19, 26–27 (1960)). In considering a transfer pursuant to § 1404(a), the district court undertakes an “individualized, case-by-case consideration of convenience and fairness.” Jones v. GNC Franchising, Inc., 211 F.3d 495, 498 (9th Cir. 2000) (internal citation omitted). With respect to the non-California Plaintiffs, Defendants argue the action should be dismissed based on improper venue under Rule 12(b)(3) or, in the alternative, the action should be transferred under the forum selection clauses in the non-California Plaintiffs’ franchise agreements and § 1404(a). (See ECF No. 16-1.) With respect to the one California Plaintiff, Defendants argue the action should be dismissed based on a failure to state a claim under Rule 12(b)(6). (See id.) The Court will address Defendants’ motion to transfer and decline to address Defendants’ motions to dismiss for improper venue and for failure to state a claim because it finds that transfer is warranted pursuant to the forum selection clause and § 1404(a). In their motion to transfer, Defendants argue that forum selecti

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Baird v. Osteostrong Franchising, LLC., (E.D. Cal. 2022).

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