Bailon v. Pollen Presents

CourtDistrict Court, S.D. New York
DecidedSeptember 13, 2023
Docket1:22-cv-06054
StatusUnknown

This text of Bailon v. Pollen Presents (Bailon v. Pollen Presents) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Bailon v. Pollen Presents, (S.D.N.Y. 2023).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK JOLIE BAILON, Plaintiff, -v.- 22 Civ. 6054 (KPF) POLLEN PRESENTS, WYNN RESORTS HOLDINGS OPINION AND ORDER LLC, WYNN RESORTS LIMITED, JUSTIN BIEBER, and SCOOTER BRAUN PROJECTS LLC, Defendants. KATHERINE POLK FAILLA, District Judge: From October 7 to 10, 2021, Plaintiff Jolie Bailon attended a “Justin Bieber & Friends Weekender” event in Las Vegas, organized by Defendant Pollen Presents (“Pollen”). Plaintiff, an avid fan of Defendant Justin Bieber, purchased a premium ticket package from Pollen, which package included hotel accommodations provided by Defendants Wynn Resorts Holdings, LLC

and Wynn Resorts, Limited (collectively, “Wynn”). As Plaintiff tells it, the weekend — even accounting for Bieber’s headline concert — was a letdown of epic proportions. Plaintiff, proceeding pro se, now brings this lawsuit against Bieber, his manager Scooter Braun, Pollen, and Wynn (collectively, “Defendants”). Plaintiff alleges a litany of common-law and state-law claims, including claims for false advertising, fraud, and breach of contract. Plaintiff also alleges claims under the Lanham Act, 15 U.S.C. §§ 1051-1072, and the Clayton Act, 15 U.S.C.

§§ 12-27, on which she predicates federal jurisdiction in this matter. Defendants Wynn and Bieber (hereinafter, the “Moving Defendants”) have each moved to dismiss Plaintiff’s Fourth Amended Complaint (or “FAC”). Wynn has moved to dismiss pursuant to Federal Rules of Civil Procedure 12(b)(2) and

12(b)(6), while Bieber has moved to dismiss pursuant to Rule 12(b)(6) only. For the reasons set forth in the remainder of this Opinion, the Court grants these motions to dismiss in their entirety, though the grants are primarily without prejudice to Plaintiff’s refiling of her claims in courts of appropriate jurisdiction. As to Defendants Pollen and Braun, who have not been properly served and consequently have not appeared in this action, the Court will order Plaintiff to attempt service on both parties within thirty days. Should Plaintiff fail to effect proper service on Pollen and Braun, the Court will order Plaintiff to

show cause why the case should not be dismissed as to those parties as well. BACKGROUND1 A. Factual Background On August 5, 2021, Pollen announced via social media that it would be hosting a “Justin Bieber & Friends Las Vegas Weekender.” (FAC 5 ¶ 1). In

1 This Opinion draws its facts primarily from Plaintiff’s Fourth Amended Complaint (“FAC” (Dkt. #56)), the well-pleaded allegations of which are taken as true for purposes of this motion. See Morrison v. Nat’l Austl. Bank Ltd., 547 F.3d 167, 170 (2d Cir. 2008); see also Ashcroft v. Iqbal, 556 U.S. 662, 679 (2009). The Court also relies on certain representations made by Plaintiff at the December 21, 2022 Pre-Motion Conference (“PMC” (Dkt. #54 (transcript))). Cf. Walker v. Schult, 717 F.3d 119, 122 n.1 (2d Cir. 2013) (“A district court deciding a motion to dismiss may consider factual allegations made by a pro se party in his papers opposing the motion.”); Yates v. Villalobos, No. 15 Civ. 8068 (KPF), 2018 WL 718414, at *1 n.2 (S.D.N.Y. Feb. 5, 2018) (“Courts may also consider statements made in response to a defendant’s request for a pre-motion conference and statements made during that conference.” (collecting cases)). For ease of reference, the Court refers to Wynn’s memorandum of law in support of its motion to dismiss as “Wynn Br.” (Dkt. #63); Plaintiff’s opposition to Wynn’s motion to connection with this announcement, Pollen released promotional material, including a video featuring Bieber riding in a car, which video panned over the Las Vegas Skyline and advertised the “Justin Bieber & Friends Las Vegas

Weekender.” (Id. ¶ 5). Plaintiff understood this video to represent Bieber’s endorsement of the event. (Id.). On August 18, 2021, Pollen sent out an email stating that tickets would go on sale on August 20, 2021. (FAC 5 ¶ 7). The next day, Bieber posted an image to his personal Instagram account, which advertised “3 days and nights [from October 7-10, 2021] with a lineup curated by Justin, pop up activations, pool parties & night events.” (Id. ¶ 8; id. at 51). Bieber’s post contained the logos for Wynn, Pollen, and XS, a nightclub located at the Wynn in Las Vegas;

it instructed individuals to “sign up via the link in my bio for more info”; and it tagged the Instagram account belonging to Pollen. (Id. at 5 ¶ 9; id. at 51). Plaintiff alleges that the promotional material she viewed conveyed to her that the event would be an intimate experience with Bieber, including a sound check and Q&A with the artist, and further gave her the impression that Bieber “would be attending activities throughout the 3 day weekender.” (FAC 5-6 ¶¶ 11-12). The promotional material also stated that a number of other notable artists, including “David Guetta, The Kid Laroi, Kehlani, Troyboi, and

dismiss as “Pl. Wynn Opp.” (Dkt. #69); Wynn’s reply brief as “Wynn Reply” (Dkt. #71); Bieber’s memorandum of law in support of his motion to dismiss as “Bieber Br.” (Dkt. #65); Plaintiff’s opposition to Bieber’s motion to dismiss as “Pl. Bieber Opp.” (Dkt. #68); and Bieber’s reply brief as “Bieber Reply” (Dkt. #70). Except as otherwise noted, the Court’s citations to Plaintiff’s written submissions are not edited, but rather reflect Plaintiff’s typographical and grammatical conventions. Eddie Benjamin would be performing at the event.” (Id. at 6 ¶ 14). Separately, when interested attendees asked Pollen, via its Instagram account, “if there will be party passes only available” — i.e., if fans could attend events without

purchasing the weekender package — Pollen answered in the negative. (Id. ¶¶ 16-17). On August 20, 2021, Pollen made tickets available for purchase and prompted attendees to be ready, as it expected packages to sell out quickly. (FAC 6 ¶¶ 18-20). When it was Plaintiff’s turn to purchase tickets, the cheapest hotel options that had been previously advertised were no longer available, and Plaintiff had no choice but to purchase the most expensive option at the Wynn Encore for a price of $1,699. (Id. ¶¶ 21-22). Plaintiff also

purchased flights and Airbnb accommodations for her family members to accompany her to Las Vegas. (Id. ¶ 24). In the time between August and October — the month that the “weekender” was scheduled — Pollen advertised that the event was sold out. (FAC 6 ¶ 26). Yet Pollen continued to release passes for sale up until the date of the event itself. (Id.). Additionally, tickets were apparently being sold “for entry under a different event name for $45.00.” (Id. at 7 ¶ 32). Concurrently with its ongoing sale of tickets, Pollen contacted confirmed attendees, including

Plaintiff, to sell VIP upgrade packages, which included privileged access to events and certain complimentary beverages, for a price between $350 and $750, as well as VIP suites for $4,000 per person. (Id. ¶¶ 28-30, 40-41). Pollen also sent out emails claiming that VIP benefit holders would have front-row views of the concert, and that additional add-ons would be available, including a sound check, Q&A session, and a “Belieber’s Brunch” at which Bieber’s music would be played. (Id. ¶¶ 33-34). Plaintiff also alleges that “Pollen told

fans [Bieber] would attend several events during the weekend.” (Id. ¶ 36). As scheduled, the “weekender” began on October 7, 2021, with concerts by several notable performers (but not Bieber) at the Encore Beach Club. (FAC 8 ¶¶ 44-46).

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