B & R Supermarket, Inc. v. Visa, Inc.

District Court, E.D. New York·Decided August 27, 2024·No. 1:17-cv-02738·Unknown

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK -------------------------------------------------------------- B & R SUPERMARKET, INC., d/b/a Milam’s

Market, GROVE LIQUORS LLC, STROUK GROUP LLC, d/b/a Monsieur Marcel, and MEMORANDUM & ORDER PALERO FOOD CORP. and CAGUEYES FOOD 17-CV-2738 (MKB) CORP., d/b/a Fine Fare Supermarket, Individually and on Behalf of All Others Similarly Situated, Plaintiffs, v. VISA INC., VISA U.S.A., INC., MASTERCARD INTERNATIONAL INC., AMERICAN EXPRESS COMPANY, and DISCOVER FINANCIAL SERVICES, Defendants. -------------------------------------------------------------- MARGO K. BRODIE, United States District Judge: Plaintiffs B & R Supermarket, Inc., doing business as Milam’s Market (“B & R Supermarket”), Grove Liquors LLC, Strouk Group LLC, doing business as Monsieur Marcel (“Monsieur Marcel”), and Palero Food Corp. and Cagueyes Food Corp., doing business as Fine Fare Supermarket (“Fine Fare Supermarket”) (collectively, “Class Representatives”), commenced this class action against Defendants Visa Inc. and Visa U.S.A., Inc. (collectively “Visa”), Mastercard International Inc. (“Mastercard”), Discover Financial Services (“Discover”), and American Express Co. (“Amex”), alleging violations of the Sherman Act, 15 U.S.C. §§ 1, 3, and state antitrust and consumer protection laws of California, Florida, and New York, and asserting unjust enrichment claims. (Compl., Docket Entry No. 1; Am. Compl., Docket Entry No. 291.) Plaintiffs’ claims arise out of Defendants’ processes for adopting the EMV (Europay, Mastercard and Visa) standard for card transactions in the United States.1 (Am. Compl. ¶ 151.) Plaintiffs allege that Defendants violated antitrust laws by entering into a conspiracy to: (1) adopt the same policy via nearly identical rules for shifting billions of dollars in liability for fraudulent charges, or “chargebacks,” from banks to merchants (“Fraud Liability Shift,” “Liability Shift,” or

“FLS”); and (2) make the Liability Shift effective on the same day and in the same manner for all four networks, to prevent merchants from steering customers to use cards with more lenient terms or concessions such as reduced interchange or merchant discount fees.2 (See Am. Compl. ¶¶ 2, 4, 7, 9). Currently before the Court is Visa and Mastercard’s motion to decertify the Class.3 For the reasons set forth below, the Court denies Visa and Mastercard’s motion to decertify the Class.

1 EMV technology is a global standard for credit cards that uses computer chips and chip readers to authenticate (and secure) chip-card transactions. (See Am. Compl. ¶¶ 65, 67.) It allows for secure transmittance of “dynamic” card information by creating a unique electronic signature for each transaction. (Id. ¶ 65.) Prior to the adoption of EMV technology, payment cards relied entirely on magnetic stripes, which can only communicate “static” information such as the card number and expiration date. (Id. ¶¶ 63, 65.)

2 Plaintiffs allege that had Defendants not conspired to impose the Liability Shift at the same time, at least one Defendant would have offered more lenient terms such as no “Liability Shift component, an exten[sion of the] Liability Shift date, a break on fees, equipment or other more favorable terms.” (Am. Compl. ¶ 9.) They allege that “[i]n a truly competitive environment, at least one of these entities would or should have broken ranks and offered merchants a break on any number of terms.” (Id.)

3 (See Visa & Mastercard’s Mot. to Decertify the Class (“Defs.’ Mot.”), Docket Entry No. 806; Visa & Mastercard’s Mem. in Supp. of Defs.’ Mot. (“Defs.’ Mem.”), Docket Entry No. 807; Pls.’ Mem. in Opp’n to Defs.’ Mot. (“Pls.’ Opp’n”), Docket Entry No. 808; Visa & Mastercard’s Reply in Supp. of Defs.’ Mot. (“Defs.’ Reply”), Docket Entry No. 809.) I. Background The Court assumes familiarity with the facts and extensive procedural history as set forth in prior decisions. See B & R Supermarket, Inc. v. Visa, Inc. (B&R I), No. 16-CV-1150, 2016 WL 5725010 (N.D. Cal. Sept. 30, 2016); B & R Supermarket, Inc. v. MasterCard Int’l Inc. (B&R

II), No. 17-CV-2738, 2018 WL 1335355 (E.D.N.Y. Mar. 11, 2018); B & R Supermarket, Inc. v. Mastercard Int’l Inc. (B&R III), No. 17-CV-2738, 2021 WL 234550 (E.D.N.Y. Aug. 20, 2020). The Court therefore provides only a summary of the relevant facts and procedural history. a. Factual background Plaintiffs allege that Defendants conspired to violate the relevant antitrust laws by entering into an agreement to (1) adopt the same policy via nearly identical rules for shifting billions of dollars in liability from banks to merchants for fraudulent charges; and (2) make the Liability Shift effective on the same day and in the same manner for all four networks. (See Am. Compl. ¶¶ 2, 4, 7, 9.) Plaintiffs allege that the conspiracy harmed competition by preventing merchants from steering customers to use cards with more lenient terms or concessions, such as

reduced interchange or merchant discount fees. (See id.); B&R I, 2016 WL 5725010, at *2. Prior to the adoption of EMV technology, credit cards used magnetic stripes to communicate relevant information such as the card number and expiration date. (Am. Compl. ¶ 63.) In contrast, EMV technology transmits card information by creating a unique electronic signature for each transaction that is believed to be more secure than the magnetic stripes. (Id. ¶¶ 65, 67.) Prior to October 1, 2015, issuing banks generally absorbed liability for fraudulent transactions. (Id. ¶¶ 3, 71–72.) According to Plaintiffs, to facilitate the transition process from magnetic stripes to EMV technology, Defendants conspired to establish October 1, 2015, as an artificial date by which merchants had to have installed and certified the EMV technology.4 (Id. ¶¶ 2, 97.) On or after October 1, 2015, if a customer presented an EMV chip card to a merchant but the merchant failed to use a certified EMV chip card reader to process the transaction, the merchant became liable for any fraudulent charges incurred. (See id. ¶¶ 2–3.)

Plaintiffs contend that merchants had to wait lengthy periods for Defendants to certify their EMV technology. (Id. ¶¶ 86–95.) Thus, even if a merchant installed the EMV technology, the merchant could still be subject to liability for fraudulent transactions if Defendants failed to timely certify the merchant’s equipment. (Id. ¶¶ 82–84.) Plaintiffs further contend that imposing the Liability Shift on the same date was not necessary for transition to EMV technology, and that in other countries where Defendants introduced the EMV technology prior to its introduction in the United States, Defendants implemented Liability Shifts and transitioned to EMV technology at staggered times rather than on the same day. (Id. ¶¶ 100–107.) For example, in Canada, some Defendants gave merchants a six-month extension to upgrade to EMV technology. (Id. ¶¶ 111–112.) In other countries,

Defendants offered merchants interchange fee concessions to help defray the costs of the Liability Shift or offered to cover certain costs of upgrading to EMV technology. (Id. ¶¶ 108– 110.) In contrast, in the United States, Defendants implemented the Liability Shift on the same day through their individual networks and did not offer any concessions to the merchants to ease the transfer process. (Id. ¶¶ 7 (noting no concessions were offered in the United States), 73–76 (Mastercard), 77–78 (Visa), 79–80 (Discover), 81 (American Express).) Plaintiffs allege that there was widespread knowledge, including among Defendants, that

4 The certification of the EMV payment system consists of multiple steps and involves “numerous entities,” such as PIN pad manufacturers, EMVCo, acquiring banks, and others. (Am. Compl.

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