Avalanche IP, LLC v. FAM, LLC

CourtDistrict Court, D. Massachusetts
DecidedAugust 23, 2022
Docket1:20-cv-10102
StatusUnknown

This text of Avalanche IP, LLC v. FAM, LLC (Avalanche IP, LLC v. FAM, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Avalanche IP, LLC v. FAM, LLC, (D. Mass. 2022).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS

AVALANCHE IP, LLC, * * Plaintiff, * * v. * Civil Action No. 20-cv-10102-ADB * FAM, LLC, * * Defendant. * *

MEMORANDUM AND ORDER ON PLAINTIFF’S MOTION FOR SUMMARY JUDGMENT

BURROUGHS, D.J. Plaintiff Avalanche IP, LLC (“AIP”) initiated this action against Defendant FAM, LLC (“FAM”), alleging breach of contract. [ECF No. 1 (“Compl.”)]. In its answer, FAM raised several affirmative defenses and asserted a counterclaim for promissory fraud. [ECF No. 16 (“Ans.”)]. Currently before the Court is AIP’s motion seeking summary judgment on its breach of contract claim, the counterclaim for promissory fraud, and all remaining affirmative defenses. [ECF No. 42]. For the reasons stated below, AIP’s motion is DENIED. I. BACKGROUND The following facts are drawn primarily from FAM’s rebuttal to AIP’s Local Rule 56.1 statement, [ECF No. 53], which contains both parties’ positions on the material facts, and all documents referenced therein.1 Most of the material facts of this case are disputed.

1 Citations to paragraph numbers refer to both AIP’s asserted fact and FAM’s response. A. The November 2016 License Agreement On November 28, 2016, FAM executed a license agreement (the “Agreement”) with Avalanche Licensing LLC (“AL”), the then-owner of the Avalanche brand (specifically the “Avalanche” and “Avalanche Wear” trademarks) and predecessor to AIP. [ECF No. 53 ¶ 26].

Pursuant to the Agreement, FAM was granted the rights to design and manufacture Avalanche-branded products and sell them at club stores and was to pay AL royalties in return. [Id. ¶ 29]. The “Initial Term” of the Agreement ran from November 1, 2016 through December 31, 2018. [ECF No. 53 ¶¶ 26–27]. It contained two three-year renewal options, the first of which ran from January 1, 2019 to December 31, 2021. [Id. ¶ 32]. Per the Agreement’s terms, FAM was obligated to pay a $350,000 advance at the time of executing the first renewal and $250,000 in minimum guaranteed royalties per year to the licensor for each of the years 2019, 2020, and 2021, [id. ¶ 33], for a total amount owed of $1,450,000, [id. ¶ 34]. In turn, FAM was obligated to “use commercially reasonable efforts to ‘promote, market, sell and distribute’” the Avalanche-

branded apparel covered by the Agreement. [Id. ¶ 30]. It did not expressly require the licensor to commit any funding or specific efforts towards promoting the brand, or to provide samples of goods to the licensee. [Id. ¶ 31]. B. AIP Acquires the Avalanche Brand and Renewal of the Agreement By 2017, AL was experiencing financial hardship and sought to sell the brand. [ECF No. 53 ¶ 8]. In 2018, a now-AIP member purchased the Avalanche Marks and created AIP thereafter to own those marks. [Id. ¶ 3]. AIP has two primary business arms. The first is a licensing program through which it licenses the Avalanche Marks to third parties for use in connection with various goods, such as apparel, pet products, and backpacks, [id. ¶ 4], and the second is a direct-to-consumer e-commerce business that is operated by a related company, Avalanche District LLC, [id. ¶ 5]. These two arms reflect AIP’s then two-part plan to “revitalize” the Avalanche brand, which included a wholesale push to get more products into the marketplace through licensees and a direct-to-consumer push which involved marketing and selling directly

to consumers through social media, the Avalanche website, and other e-commerce websites at a reasonable price point. [Id. ¶¶ 10, 12–13]. Even after AIP’s acquisition, FAM’s sales of Avalanche-branded products continued to plummet, from $6.7 million in 2017 to $3.1 million in 2018. [ECF No. 53 ¶¶ 35–36]. Norah Emamjomeh (“Emamjomeh”)—Senior Vice President, Strategic Accounts, and point person for the Avalanche brand at FAM—reported these losses to Eli Yedid (“Yedid”), AIP member and licensing manager. [Id. ¶ 37]. FAM attributed these losses to issues it had with AL that preexisted AIP’s acquisition, specifically that “the brand’s penetration into retail was, spotty, and largely not available to FAM[,]” as well as concerns about the “newness” of the line of products presented by AL, which included “duplicative and similar samples.” [Id. at ¶¶ 35–36]. Soon

after AIP acquired Avalanche, Emamjomeh raised these issued with Yedid, who agreed that its predecessor’s approach was antiquated. [Id. ¶¶ 37–38]. Discussions followed in the summer and fall of 2018 between Yedid and Emamjomeh about the actions AIP would take to right AL’s wrongs and put the brand on a path to success. See [ECF No. 45 ¶ 20 (“Yedid Decl.”)]. Yedid has testified that “[i]n order for FAM to be successful going forward, Ms. Emamjomeh said that the AVALANCHE brand needed to be a ‘relevant’ brand that was present outside of the club channels, with penetration into other retail outlets and a functioning e-commerce website, and that FAM wanted to be provided with samples of the products that were being sold elsewhere.” [Id.]. Emamjomeh testified that Yedid told her that “there would be a very big sales push” in Cabela’s and similar retailers, plus rebuilding the website, and improvements in design and product development. See [ECF No. 55-1 at 59:10-60:4 (Emamjomeh Depo.)]; [ECF No. 53 ¶ 38]. She interpreted this to mean that AIP would launch these efforts “in the first half of 2019.” [Id. ¶ 39]. AIP, for its part, states that “[t]he parties never discussed when AIP would be

completing any of the promotional and marketing activities or the investments in the brand that they discussed.” [Id.]. Yedid also asserts that he communicated to Emamjomeh that part of its plan was to find new licensees. [Id. ¶ 38]; [ECF No. 55-2 at 47:14–49:20 (Yedid Depo.)]. In the fall of 2018, FAM expressed interest in renewing the Agreement, but delayed sending a draft of a proposed renewal to AIP. [ECF No. 53 ¶¶ 40, 44–46]. After numerous inquiries from AIP, John Spotts (“Spotts”), Executive Vice Present, Licensing and International at FAM, sent a draft renewal to AIP on January 1, 2019. [Id. ¶¶ 44–47]. The draft cut the size of the advance payment and the guaranteed minimum royalties that were set out in the Agreement. [Id. ¶ 47]. These adjustments, according to FAM, were made to account for the possibility that the Avalanche brand could be slow to bounce back. [Id. ¶ 48]. On January 2, 2019, Yedid,

surprised by the unexpected adjustments, emailed Emamjomeh and Spotts and said, in part, that AIP was not interested in renewal and that it had “paid a lot of money, and are spending significant efforts to make the Avalanche brand greater than ever. It will be a $100 million+ brand by 2021.” [Id. ¶¶ 49–50]. Even though AIP rejected the proposed draft, on or around January 14, 2019, FAM decided to exercise its original first renewal option, extending the Agreement through December 31, 2021 (the “Amendment”). [ECF No. 53 ¶¶ 52–53; ECF No. 23-1 at 2]. Regarding the reason for renewal, Emamjomeh testified that (1) “I didn’t have any reason to think that [AIP] wasn’t going to do all the things that they said, and if they were going to do all the things that they said, we would have a ten-million dollar brand.” [Id. ¶ 52] Once executed, the Amendment obligated FAM to pay AIP the royalty advance of $350,000 and a guaranteed minimum royalty payment of $250,000 on July 1 of each year of the

extension period (i.e., 2019, 2020, and 2021). [ECF No. 53 ¶¶ 54–55]. C. Termination AIP alleges that within five months of signing the Amendment, FAM “began to devise ways to avoid making” the first royalty payment. [ECF No. 53 ¶ 56]. FAM counters that it declined to make the payment because it realized “it had been left alone on the market by AIP.” [Id.].

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Avalanche IP, LLC v. FAM, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/avalanche-ip-llc-v-fam-llc-mad-2022.