Avalanche IP, LLC v. FAM, LLC

CourtDistrict Court, D. Massachusetts
DecidedJanuary 15, 2021
Docket1:20-cv-10102
StatusUnknown

This text of Avalanche IP, LLC v. FAM, LLC (Avalanche IP, LLC v. FAM, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Avalanche IP, LLC v. FAM, LLC, (D. Mass. 2021).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS

AVALANCHE IP, LLC, * * Plaintiff, * * v. * Civil Action No. 20-cv-10102-ADB * FAM, LLC, * * Defendant. *

MEMORANDUM AND ORDER ON PLAINTIFF’S MOTION TO DISMISS COUNTERCLAIM AND STRIKE AFFIRMATIVE DEFENSES

BURROUGHS, D.J. Plaintiff Avalanche IP, LLC (“AIP”) initiated this action against Defendant FAM, LLC (“FAM”), alleging breach of contract. [ECF No. 1 (“Compl.”)]. In its answer and counterclaim complaint, FAM asserted various affirmative defenses and brought a counterclaim for promissory fraud. [ECF No. 16 (“Ans.”)]. Currently before the Court is AIP’s motion to dismiss FAM’s counterclaim and strike its affirmative defenses pursuant to Federal Rules of Civil Procedure 9(b), 12(b)(6), and 12(f). [ECF No. 21]. For the reasons stated below, AIP’s motion, [id.], is GRANTED in part and DENIED in part. I. BACKGROUND A. Factual Background The following facts are taken largely from FAM’s counterclaim complaint, [Ans. at 5–9], the factual allegations of which are assumed to be true when considering a motion to dismiss. Jette v. United of Omaha Life Ins. Co., 387 F. Supp. 3d 149, 151 n.2 (D. Mass. 2019) (citing Morales-Tañon v. P.R. Elec. Power Auth., 524 F.3d 15, 17 (1st Cir. 2008)). The Court also draws certain facts from AIP’s complaint, to the extent FAM admitted to specific allegations, and from documents incorporated into, or relied upon by, the parties’ complaints, where the authenticity of those documents is not challenged. See Alt. Energy, Inc. v. St. Paul Fire and Marine Ins. Co., 267 F.3d 30, 33 (1st Cir. 2001) (holding that courts can consider documents incorporated into the complaint as well as any document upon which the complaint

relies as long as the authenticity of the document is not challenged); cf. Pruco Life Ins. Co. v. Wilmington Trust Co., 721 F.3d 1, 11 (1st Cir. 2013) (“A party’s assertion of fact in a pleading is a judicial admission by which it normally is bound throughout the course of the proceeding.” (quoting Schott Motorcycle Supply, Inc. v. Am. Honda Motor Co., 976 F.2d 58, 61 (1st Cir. 1992))). FAM is a California limited liability company with its principal place of business in Bell, California. [Ans. at 5]. It is a “licensing, brand owner and manufacturing company” that licenses or owns trade names (e.g., Eddie Bauer, Bally’s) and manufactures clothing and merchandise for sale, primarily at “club stores,” such as Costco and Sam’s Club. [Id.]. AIP is a New York limited liability company with its principal place of business in New York, New

York. [Id.]. AIP owns the “Avalanche” brand; Avalanche-branded clothing is sold throughout the United States at sporting goods stores, clothing stores, club stores, and online. [Id. at 6]. On November 28, 2016, FAM executed a license agreement (the “2016 Agreement”) with Avalanche Licensing LLC (“AL”), the then-owner of the Avalanche brand. [ECF No. 5 at 2–20].1 Pursuant to the 2016 Agreement, FAM would design and manufacture Avalanche-branded products, sell them at club stores, and pay AL royalties. [Ans. at 6; Compl. ¶ 16]. The 2016 Agreement would expire on December 31, 2018 but FAM could extend it through the end of 2021 by exercising the first of its two three-year extension options. [ECF No.

1 FAM admits the authenticity of the 2016 Agreement. [Ans. at 2]. 5 at 19]. Under the 2016 Agreement, FAM was required to “use commercially reasonable efforts to promote, market, sell and distribute” the Avalanche-branded products covered by the agreement. [Id. at 7]. The 2016 Agreement contains the following merger clause: This Agreement constitutes the entire understanding of the parties and revokes and supersedes all prior agreements between the parties, including any option agreements that may have been entered into between the parties, and is intended as a final expression of their Agreement. It shall not be modified or amended except in writing signed by the parties hereto and specifically referring to this Agreement. This Agreement shall take precedence over any other documents that may be in conflict with said Agreement. [Id. at 15–16]. When the 2016 Agreement was executed, the Avalanche brand was owned by the Petrucci family. See [Ans. at 6]. While the Petrucci family owned it, the Avalanche brand was “reasonably successful” and was a “real brand separate and apart from the club store business.” [Id.]. In 2018, the Petrucci family sold the Avalanche brand to RBX, a large clothing company, with AIP emerging from the transaction as the entity owning the Avalanche brand. [Id.]; see also [ECF No. 5 at 22]. After the sale to RBX, the presence of Avalanche products in non-club stores dramatically decreased as Avalanche clothing “essentially disappeared from brick and mortar locations outside of club stores.” [Ans. at 6]. Additionally, the Avalanche website ceased to be functional. [Id.]. Moreover, after the acquisition by RBX, FAM no longer received “samples of core Avalanche products,” which would have served as design templates and demonstrated a commitment to non-club store sales of Avalanche products. [Id. at 7]. Because it is difficult to obtain placement of a product at a club store unless that product is also sold at retail stores and/or online, FAM’s club store sales of Avalanche goods suffered, going from $7.1 million in 2017 to $2.65 million in 2018 and then to $125,000 in 2019. [Id. at 6–7]. As 2018 neared its end, AIP and FAM discussed whether FAM would extend the 2016 Agreement by exercising its first extension option. [Ans. at 7; ECF No. 23-1]. FAM was uncertain and deliberated for more than a month. See [ECF No. 23-1 at 2–6]. On January 2, 2019, Eli Yedid, AIP’s CEO and Managing Partner, wrote the following in an email to a number of FAM representatives: We paid a lot of money, and are spending significant efforts to make the Avalanche brand greater than ever. It will be a $100 million+ brand by 2021. We have the track record, and the resources to make it happen. We don’t see the clubs being less than $10 million per year. [ECF No. 23-1 at 2; ECF No. 5 at 23 (demonstrating that Mr. Yedid was AIP’s CEO and Managing Partner)]. He orally delivered a similar message the same day. [Ans. at 8]. Eleven days later, FAM exercised its first option and extended the 2016 Agreement through December 31, 2021 (the “Extension”). [ECF No. 23-1 at 2; ECF No. 5 at 22–23]. Because of the Extension, FAM was obligated to pay AIP a royalty advance of $350,000 upon execution of the Extension and a guaranteed minimum royalty payment of $250,000 on July 1 of each year of the extension period (i.e., 2019, 2020, and 2021). [ECF No. 5 at 19]. B. Procedural Background On January 17, 2020, AIP sued FAM, alleging that FAM had breached the 2016 Agreement by failing to make the $250,000 guaranteed minimum royalty payment due on July 1, 2019 (and failing to cure the breach during the contractual cure period). [Compl. ¶¶ 16–17, 23–25]. FAM answered on February 21, 2020, asserting a number of affirmative defenses, and counterclaimed against AIP alleging promissory fraud. See generally [Ans.]. In sum, FAM maintains that AIP fraudulently induced it into entering the Extension by falsely telling FAM

that it was devoting and would continue to devote resources to the Avalanche brand. [Id. at 8–9].

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Avalanche IP, LLC v. FAM, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/avalanche-ip-llc-v-fam-llc-mad-2021.