Astor Chocolate Corp. v. Elite Gold Ltd.

CourtDistrict Court, S.D. New York
DecidedMay 5, 2020
Docket1:18-cv-11913
StatusUnknown

This text of Astor Chocolate Corp. v. Elite Gold Ltd. (Astor Chocolate Corp. v. Elite Gold Ltd.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Astor Chocolate Corp. v. Elite Gold Ltd., (S.D.N.Y. 2020).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

ASTOR CHOCOLATE CORP., Plaintiff, -v- 18 Civ. 11913 (PAE) ELITE GOLD LTD., PT MAYORA INDAH TBK, MAYORA GROUP, MAYORA CO., FOOD OPINION & ORDER DEPOT CORPORATION, ORANGE GROCER, and FOOD INDUSTRIES, Defendants.

PAUL A. ENGELMAYER, District Judge: Plaintiff Astor Chocolate Corp. (“Astor”) brings this action against seven defendants: Elite Gold Ltd. (“Elite Gold”); PT Mayora Indah TBK, Mayora Group, and Mayora Co. (collectively, the “Mayora Parties”); and Food Depot Corp., Orange Grocer, and Food Industries (collectively, the “Food Depot Parties”). Astor alleges trademark infringement, unfair competition, deceptive business practices, false advertising, and injury to business reputation. Astor’s claims arise from Elite Gold’s ownership of the registered mark “Astor” in connection with products similar to Astor’s products; the Mayora Parties’ manufacture and sale of such similar products, bearing the “Astor” mark licensed from Elite Gold; and the Food Depot Parties’ offering and sale of such products in online commerce. Pending now are defendants’ motions to dismiss Astor’s amended complaint for lack of personal jurisdiction under Federal Rule of Civil Procedure 12(b)(2), as well as the Mayora Parties’ motion to dismiss for improper service of process pursuant to Federal Rule of Civil Procedure 12(b)(5). For the following reasons, the Court grants leave for Astor to conduct limited jurisdictional discovery as to each defendant and grants leave for Astor to amend its complaint for the sole purpose of adding Takari International, Inc., as a defendant. I. Background1 A. The Parties

Astor is a New York corporation with its principal place of business in New Jersey. AC ¶ 6. Astor manufactures, wholesales, and retails chocolates and other confectionary products. Id. ¶ 1. Astor markets and sells its products on the Internet and at retail establishments throughout the United States. Id. ¶¶ 1, 6. Astor has continuously used its unregistered trademarks—including “Astor Chocolate” and “Astor”—in connection with the above-described products in interstate commerce since as early as July 19, 1950. Id. ¶ 1. Astor also owns the domain name http://www.astorchocolate.com. Id. Astor represents that it is a widely recognized

1 The Court’s account of the factual allegations is drawn primarily from Astor’s Amended Complaint, Dkt. 29 (“AC”). On a motion to dismiss for lack of personal jurisdiction under Rule 12(b)(2), the Court may look beyond the four corners of the complaint and consider materials outside of the pleadings, including accompanying affidavits, declarations, and other written materials. See Jonas v. Estate of Leven, 116 F. Supp. 3d 314, 323 (S.D.N.Y. 2015) (citing MacDermid, Inc. v. Deiter, 702 F.3d 725, 727 (2d Cir. 2012)). The allegations in the complaint are presumed true “to the extent they are uncontroverted by the defendant’s affidavits,” MacDermid, 702 F.3d at 727 (citation omitted), and all factual disputes are resolved in the plaintiff’s favor, see DiStefano v. Carozzi N. Am., Inc., 286 F.3d 81, 84 (2d Cir. 2001). Accordingly, the Court has considered the declaration of Bruce Ainbinder, Esq., in support of Elite Gold’s motion, Dkt. 47 (“Ainbinder Decl.”), and the exhibits attached thereto; the declaration of Douglas F. Hartman, Esq., in support of Elite Gold’s motion, Dkt. 48 (“First Hartman Decl.”), and the exhibits attached thereto; the sworn affidavits attached to Elite Gold’s reply memorandum of law, Dkt. 60 (“Elite Gold Reply”); the declaration of Mr. Hartman in support of the Mayora Parties’ motion, Dkt. 63 (“Second Hartman Decl.”), and the exhibits attached thereto; the declaration of Mr. Hartman in support of the Food Depot Parties’ motion, Dkt. 66 (“Third Hartman Decl.”), and the exhibits attached thereto; and the affidavit of J. Mark Lane, Esq., in opposition to the Mayora Parties’ and the Food Depot Parties’ motions, Dkt. 71 (“Lane Aff.”), and the exhibits attached thereto. brand in the confectionary industry, and that it has received industry awards for more than half a century. Id. Elite Gold is an intellectual property holding company incorporated in the British Virgin Islands with its principal address in the British Virgin Islands. See Ainbinder Decl., Ex. C (“Tjay

Decl.”) ¶¶ 3, 8; see also AC ¶ 7. Elite Gold has owned the mark ASTOR, U.S. Trademark Reg. No. 4,938,707 (the “Elite Gold Mark”), since April 12, 2016, with a stated date of first use of January 1, 2012. AC ¶ 31; see also Tjay Decl. ¶¶ 9–10. The Elite Gold Mark is registered in International Class 30 for several foodstuffs, including chocolate, chocolate bars, chocolate confections, chocolate wafer sticks, cookies, snacks, and wafers. AC ¶ 31. Elite Gold does not directly manufacture, sell, or otherwise distribute goods or services in connection with the “Astor” mark. Tjay Decl. ¶ 11. PT Mayora Indah TBK (“Mayora Indah”) is an Indonesian corporation with a place of business in Jakarta, Indonesia. See Second Hartman Decl., Ex. D (“Lauwrus Decl.”) ¶ 3; see also AC ¶ 8. Mayora Indah and Elite Gold are separate companies. Tjay Decl. ¶¶ 3–4. Mayora

Indah licenses the Elite Gold Mark and manufactures and sells products branded with the Elite Gold Mark. Lauwrus Decl. ¶¶ 4–5. Mayora Group is a trade name for Mayora Indah and not a legal entity. Lauwrus Decl. ¶ 10; see also AC ¶ 9. However, Elite Gold listed “Mayora Group” as its “Licensee and Manufacturer” in its Initial Disclosures to the U.S. Patent and Trademark Office. Lane Aff., Ex. B (“Initial Disclosures”). There is no legal entity named Mayora Co. Lauwrus Decl. ¶ 11. All three Food Depot Parties—Food Depot Corporation, Orange Grocer, Inc., and Food Industries, Inc.—are Oklahoma corporations. Third Hartman Decl., Ex. B (“Widianto Decl.”) ¶ 3. Each does business out of California. Id.; see also AC ¶ 13. The Food Depot Parties sell products on online marketplaces, such as Amazon.com and eFoodDepot.com. AC ¶¶ 46–50, 53–59. Food Depot Corporation is the corporate name of the entity operating eFoodDepot.com. Id. ¶ 13. Food Depot Corporation is located at the same address from which goods are shipped

when ordered from Orange Grocer and Food Industries online. Id. ¶¶ 11–13. Orange Grocer, Inc., offers and sells, under the name “Astor” on Amazon.com, products identical to the specimen used by Elite Gold in its PTO application. Id. ¶ 11. Food Industries, Inc., offers and sells, under the name “Astor” on Amazon.com, products identical to the specimen used by Elite Gold in its PTO application, and identical to those sold by the Mayora Parties and Orange Grocer. Id. ¶ 12. The Food Depot Parties purchase “Astor”-branded products from Takari International, Inc. (“Takari”), in California and from no other person or entity. Widianto Decl. ¶¶ 4, 7. The Food Depot Parties have no agreements, contracts, or relationship with Elite Gold or the Mayora Parties. Id. ¶¶ 8–9.

B. The ASTOR Trademark Since as early as July 19, 1950, Astor has continuously used its trademark “Astor” in connection with chocolates and other confectionary products sold in interstate commerce. AC ¶ 1. On December 13, 2017, Astor filed an application to register the mark “Astor Chocolate” with the United States Patent and Trademark Office (the “USPTO”) in International Class 30. Id. ¶ 29. The application was issued Serial No. 87719196. Id. Astor voluntarily disclaimed the generic term “chocolate,” making “Astor” the key component of the applied-for mark. Id.

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Astor Chocolate Corp. v. Elite Gold Ltd., Counsel Stack Legal Research, https://law.counselstack.com/opinion/astor-chocolate-corp-v-elite-gold-ltd-nysd-2020.