ASH Group of Florida Inc. v. Flora Growth Corp.

District Court, S.D. New York·Decided March 27, 2025·No. 1:24-cv-03300·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ASH GROUP OF FLORIDA, INC., ET AL. Plaintiffs, 24-cv-3300 (ALC) -against- OPINION AND ORDER FLORA GROWTH CORP. and FLORA GROWTH U.S. HOLDING CORP., Defendants. ANDREW L. CARTER, JR., United States District Judge: Hassan Rakine, acting as Sellers’ Representative on behalf of ASH Group of Florida Inc. (“ASH”), Just Brands USA Inc. (“Just Brands USA”), FMMD Network (“FMMD”), LLC, SSGI Financial Services, Inc. (“SSGI”) and Mitha Management Group LLC (“Mitha”) (collectively “Plaintiffs”), brings this action against Flora Growth Corp. (“FLGC”) and Flora Growth U.S. Holdings Corp. (collectively “Defendants”) based on violations of 15 U.S.C. § 78j(b) and 17 C.F.R. § 240.10b–5 as well as common law breach of contract, breach of the covenant of good faith and fair dealing, and fraud claims. Defendants now move to dismiss Plaintiffs’ Amended Complaint for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6). For the reasons outlined below, Defendants’ motion to dismiss the Amended Complaint is GRANTED without prejudice. BACKGROUND I. Factual Background Plaintiffs are Florida-based companies and corporations. ECF No. 26 (“Am. Compl.”) ¶¶ 9–14. Defendant FLGC is an Ontario, Canada-based corporation that claims principal executive offices in Fort Lauderdale, Florida. Id. ¶ 16–17. Defendant Flora Growth U.S. Holdings Corp. is a Delaware-based corporation resident in Delaware. Id. ¶ 21. Before February 24, 2022, ASH, Just Brands USA, SSGI and FMMD owned 100% of the issued and outstanding equity interests in Just Brands LLC (“Just Brands”), a Florida limited liability company. Id. ¶ 28. Also before February 24, 2022, ASH owned 75 percent and Mitha owned 25 percent of the issued and outstanding equity interests in High Roller Private Label LLC (“High Roller”), a Delaware limited liability company. Id. ¶ 29. Together, Just Brands and

High Roller owned the JustCBD brand and associated operations. Id. ¶ 30. JustCBD became a market leader in the consumable hemp derivatives market, manufacturing hundreds of products and selling produces to stores across the United States, Europe, and South America. Id. ¶ 31. Defendants sought to acquire JustCBD and, in so doing, allegedly made material misrepresentations to Plaintiffs to induce a sale of the JustCBD business to Defendants. Id. ¶ 33. Defendants presented an expansion plan relying on cultivating cannabis in Colombia and selling CBD and THC-containing products around the world. Id. ¶ 34. Defendants repeatedly represented to Plaintiffs and to the public that they could grow cannabis in Colombia at much lower costs than their competitors, claiming that they could cultivate high-quality cannabis at an

“industry-leading” cost of 6 cents per gram, which they touted as being 60% lower than the production costs of their next closest competitor. See id. ¶¶ 33–40. During their meetings with Plaintiffs, Defendants touted their farm which had optimal growing conditions, but Plaintiffs submit that the farm was just a typical farm located in a remote area, making it unsuitable for large-scale commercial production. Id. ¶ 41. Moreover, Defendants’ actual costs consistently exceeded 6 cents per gram and Plaintiffs allege Defendants knew they could not achieve the 6 cent-cost it had represented to Plaintiffs. Id. ¶ 42. Additionally, Defendants claimed they were industry leaders in cannabis research and development, but in fact they had only developed a few products, none of which were industry- leading. Id. ¶ 43. Defendants also repeatedly represented they were poised for immediate and sustained financial growth, but Plaintiffs allege that they in fact used acquisitions to mask their failure to grow. Id. ¶ 46. Relying on those material representations, Plaintiffs sold the JustCBD business to Defendants; but for those misrepresentations, Plaintiffs would not have sold JustCBD. Id. ¶¶ 45–46.

Pursuant to a Purchase Agreement effective February 24, 2022, Flora Growth U.S. Holdings acquired 100% of the issued and outstanding equity interests in both High Roller and Just Brands from Plaintiffs, thereby acquiring JustCBD.1 Id. ¶ 47; see also ECF No. 1 Ex. 1. Under the Purchase Agreement, FLGC agreed to pay $16 million in cash consideration (subject to adjustment) and also to issue 9.5 million shares of FLGC common stock (subject to adjustment). Am. Compl. ¶ 48. Moreover, Defendants agreed to provide additional shares of FLGC common stock to account for the failure of the FLGC stock price to exceed $5.00 as well as to account for any subsequent dilutive actions. Id. ¶ 48. On February 24, 2022, FLGC stock closed at or about $1.85 per share. Id. ¶ 49. The parties anticipated that the share price for

FLGC stock would grow to and eventually exceed $5.00 per share, making the 9.5 million shares of share consideration provided for under the Purchase Agreement worth $47.5 million. Id. ¶ 50. The Purchase Agreement included an Additional Shares provision (Section 2.7 of the Purchase Agreement) intended to ensure that Plaintiffs received the full share consideration of

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ASH Group of Florida Inc. v. Flora Growth Corp., (S.D.N.Y. 2025).

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