Armour v. Comm'r

22 T.C. 181, 1954 U.S. Tax Ct. LEXIS 217, 101 U.S.P.Q. (BNA) 257
CourtUnited States Tax Court
DecidedApril 30, 1954
DocketDocket No. 39890
StatusPublished
Cited by15 cases

This text of 22 T.C. 181 (Armour v. Comm'r) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Armour v. Comm'r, 22 T.C. 181, 1954 U.S. Tax Ct. LEXIS 217, 101 U.S.P.Q. (BNA) 257 (tax 1954).

Opinion

OPINION.

Fisher, Judge:

Thomas D. Armour, who will hereinafter be referred to as petitioner, is a prominent professional golfer who is better known as Tommy Armour. In 1946, he entered into an agreement with the Worthington Ball Company which gave that company “the exclusive right, license, and privilege to use his name, either in facsimile signature or script, as a trade-mark on golf balls manufactured by or for, or sold by” the company together with permission to use photographs of the petitioner in connection with the advertising and sale of such balls. The company agreed to pay petitioner 10 cents per dozen for the first 10,000 dozens of such balls sold in a calendar year and 5 cents per dozen sold thereafter, with a minimum guaranteed “royalty” of $1,000 per year. Petitioner was also to receive from the company “six dozen high grade golf balls per month, no charge, for the duration of this contract.” The contract was for a period of 5 years with the option to the company of renewing the agreement on the same terms and conditions for an additional 5 years. This contract continued a similar' relationship which had existed between these parties since 1933.

In 1943, petitioner entered into an agreement with the Crawford, MacGregor, Canby Company (hereinafter referred to by the name of its most recent successor, Sports Products, Inc.) for a period of 5 years with automatic renewal for two additional 5-year periods unless the company gave notice of its intention not to renew 30 days prior to the expiration of any period. The second 5-year term of the contract began in 1948. Petitioner agreed by this contract:

(1) That he “does hereby give and grant to Company * * * the exclusive right and license during the terms of this agreement, to manufacture, sell and/or advertise, and to license others to manufacture, sell and/or advertise golf clubs, bags and equipment identified by the name, f acsimilar [sic] signature, initials, portrait or any nickname of Professional, or any combination thereof.”;

(2) That he would “sign all proper and lawful documents necessary or desirable for obtaining federal or State trade-mark registrations for the right herein granted Company to use a mark identified with Professional.”;

(3) That he would use in play and instruction exclusively the golf clubs made and/or sold by the company and that the company could so advertise;

(4) That he would “put forth his best efforts to promote good will for the Company and its products,” and “do his utmost to influence the- use of, purchase and sale of all types of golf equipment manufactured and/or sold by Company.”; and

(5) That he would spend up to 10 days a year at the company’s factory “to assist in designing and creating new golf clubs and other equipment.”

The company agreed to pay petitioner “a royalty on the net sales of Armour monogrammed wood and iron golf clubs, bags and equipment of three per cent (3%) on the Company’s net sales,” to continue its distribution of such items “whenever permissible or expedient to do so,” and to furnish petitioner with two sets of “Tommy Armour trade-mark clubs” per year for his personal use. This contract continued a similar relationship which had existed between these parties since 1934.

On May 31, 1949, the Worthington Ball Company wrote to petitioner’s wife to the effect that because of a new trade-mark law it was necessary for the company to have petitioner’s written consent to use his name on golf balls despite their contract. The letter enclosed two copies of “agreements” for petitioner to sign and return at the request of the company’s patent attorney. On June 13, 1949, petitioner complied with the request. The terms of the “agreements” are set forth in our Findings of Fact.

On July 19, 1949, petitioner executed and delivered to Sports Products, Inc., a statement substantially the same in all material respects as the “agreements” delivered to Worthington Ball Company.

Prior to the passage of the Lanham Act on July 5, 1946 (15 U. S. C. sec. 1051, etc.; 60 Stat. 427), an individual’s name could be registered only if presented in some particular or distinctive manner or in association with the portrait of the individual (sec. 5 (b), Trade-Mark Act of Feb. 20, 1905, 33 Stat. 725). The provisions of the TradeMark Act of Feb. 20, 1905, were declaratory of the then existing law to the effect that exclusiveness could not be acquired in a personal name because of the restriction imposed upon others bearing the same name (Amdur, Trade-Mark Law and Practice, Lanham Act ed., 1948, pp. 201-203, and cases cited therein). Section 2 of the Lanham Act (15 U. S. C. sec. 1052, 60 Stat. 428), however, provides in effect that no trade-mark shall be refused registration on the principal register on account of its nature, even if it consists of or comprises a name identifying a particular living individual, provided such individual gives his written consent.

The provision of the 1946 act had the effect, therefore, of permitting the registration of the name “Tommy Armour” as a trade-mark, with his written consent, upon compliance with the other requirements of the law.

On May 29, 1951, Worthington Ball Company registered the name “Tommy Armour” with the United States Patent Office as a trademark for use on golf balls. There is nothing in the record to indicate that Sports Products, Inc., applied' for registration of its trademark on the basis of the similar statements which petitioner executed on July 19,1949.

We mention preliminarily that the contract with Sports Products, Inc., required a limited amount of personal services from petitioner upon request. It is obvious that any amount attributed to such personal services would be ordinary income but, since we have determined that all the amounts received by petitioner involved in this case are to be deemed ordinary income, it is unnecessary to make an apportionment.

We will first consider the treatment of the earnings under both contracts prior to the respective dates of execution of the consents to registration. The sum of $15,289.43 represents an amount received by petitioner under the contract with Sports Products, Inc., attributable to sales made by the company prior to July 19, 1949, the date on which petitioner consented to the registration of his name as a trade-mark by Sports Products, Inc. The above amount (together with an additional amount received by virtue of the same contract for the year 1949, attributable to sales made after July 19, 1949) was paid to petitioner after July 19, 1949. A similar situation applies to the Worthington contract, the amount of $833.71 being attributable to sales made prior to June 13,1949 (the date of the consent to registration by Worthington), but paid subsequent to that date with other 1949 earnings.

Respondent contends that under no circumstances could these amounts be deemed to have been received by petitioner as the result of a sale, on the theory that the contracts, at least up to the dates of the consents to registration, represented licensing agreements and did not amount to sales. Petitioner’s brief does not devote itself to this problem and it might be assumed that petitioner concedes respondent’s contention in this respect if it were not for the fact that petitioner’s counsel took the contrary position in his opening statement.

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Armour v. Comm'r
22 T.C. 181 (U.S. Tax Court, 1954)

Cite This Page — Counsel Stack

Bluebook (online)
22 T.C. 181, 1954 U.S. Tax Ct. LEXIS 217, 101 U.S.P.Q. (BNA) 257, Counsel Stack Legal Research, https://law.counselstack.com/opinion/armour-v-commr-tax-1954.