Apollo Education Group, Inc. and Subs v. Dept. of Rev.

Oregon Tax Court·Decided August 24, 2017·No. TC-MD 150352C·Unpublished

Opinion

IN THE OREGON TAX COURT

MAGISTRATE DIVISION

Corporation Excise Tax

APOLLO EDUCATION GROUP, INC. AND ) SUBS., )

)

Plaintiffs, ) TC-MD 150352C )

v. )

)

DEPARTMENT OF REVENUE, ) State of Oregon, )

)

Defendant. ) FINAL DECISION1

This case concerns the apportionment of income generated from the online courses offered by Plaintiffs’ largest wholly owned subsidiary, the University of Phoenix. Plaintiffs appealed Defendant’s Notices of Assessment for the periods ending on August 31 in 2009, 2010, and 2011. A trial was held from November 15 to 17, 2016. Theodore R. Bots and Jenny A. Austin, attorneys-at-law in Illinois, appeared pro hac vice on behalf of Plaintiffs. Several officers of the University of Phoenix were called as witnesses: David Brett Romney, Vice President of Enrollment at the School of Business; Kristen Kathleen Griffin, Vice President of Student Services; Bronson Ledbetter, Vice President of Financial Services; and Kristi Lynn Moreno, Dean of Curriculum and Content Services. Also testifying for Plaintiffs were William Ralph Molina, Plaintiffs’ Senior Director of Federal and State Tax, and James Donald Allen III, Partner/Consultant at BI Solutions Group, LLC. Darren Weirnick and James C. Strong, Assistant Attorneys General, appeared on behalf of Defendant. Testifying for Defendant were Michele Henney, Program Manager of the University of Oregon’s Finance and Securities

1 This Final Decision incorporates the court’s Decision, entered August 4, 2017. The court’s Decision allowed Plaintiffs 14 days to respond if they disputed the calculations of 2009 and 2010 Oregon receipts provided by Defendant. The court did not receive a response from Plaintiffs or a statement of costs and disbursements within 14 days after its Decision was entered. See Tax Court Rule–Magistrate Division (TCR–MD) 16 C(1).

FINAL DECISION TC-MD 150352C 1

Analysis Center, and Jason Michael Larimer, Operation and Policy Analyst 3.

The parties’ Joint Stipulated Exhibits 1 to 27 were admitted. Plaintiffs’ Exhibits 1 to 12 and Defendant’s Exhibits A to D and K to L were admitted without objection. Defendant’s Exhibits M, P, and two others not offered were the subjects of a motion in limine to exclude by Plaintiffs. The court granted the motion in limine as to Exhibit M and denied it as to the other exhibits. Defendant’s Exhibit P was thereafter admitted without objection.

I. STATEMENT OF FACTS

During the tax years at issue, the business of the University of Phoenix (the university)

was higher education. (Stip Ex 1 at 4.) The university offered degree programs spanning from associate to doctoral levels, focusing on the market of “nontraditional students.” (Ptfs’ Opening Br at 4; Stip Ex 1 at 11.) The average University of Phoenix student had over 15 years of work experience, and over 70 percent of students had “full- or part-time jobs, families, or both.” (Ptfs’ Opening Br at 5.) The university’s business model was designed to accommodate its students’ time commitments and to “promote retention and degree completion for students who are new to higher education.” (Id.)

To accommodate the varied schedules of its students, the university implemented what it calls its “Online Campus”—a process for offering courses, related materials, and student services over the Internet.2 (Id. at 6.) The university offered 164,623 and 185,567 online course sections in 2009 and 2010, respectively, each taught by at least one faculty member and composed of a separate group of students. (Id.) Online Campus course sections were offered year-round, /// typically launching every week and running for five weeks. (Id.) Students typically completed

2 The university also offered courses at traditional, physical campus locations, the income from which is not at issue in this case.

FINAL DECISION TC-MD 150352C 2 one online course section at a time. (Id.)

Students accessed the university’s Online Campus through a software platform known as the “eCampus.” (Id. at 7.) The eCampus was composed of a set of student resources (library, online tutoring, gradebook, workshops, account summary, and career services) and a classroom environment, which included course-section-specific resources such as the syllabus, eBooks, course materials, and assignments. (Id.) The classroom environment was designed for asynchronous class participation; faculty and students could fulfill course requirements by posting to various classroom forums at any time. (Id.) The eCampus was developed entirely outside of Oregon. (Id. at 8.)

The eCampus classroom environment differed considerably from the traditional classroom. The role of the faculty in teaching was recast as facilitator rather than lecturer—a “guide on the side” rather than a “sage on the stage,” as Moreno testified. Three forums were identified within the online classroom. Faculty would post discussion questions for students’ responses on the main forum, and the responsibilities of both faculty and students were quantified in terms of a number of days per week each must post. (Id. at 7–8.) In the learning team forum, students would collaborate with one another to complete small group assignments. (Id. at 8.) An additional individual forum allowed for one-on-one interactions between students and faculty members. (Id.)

The role of the university’s faculty members in course design was greatly diminished from the professor’s traditional role. (See id. at 10.) In order to ensure consistency and quality across each course section, the university centrally developed a curriculum for each course it offered. (Id. at 8–9.) The university’s Arizona-based curriculum development team mapped out each course in detail, setting not only that course’s topics, objectives, and schedule, but also

FINAL DECISION TC-MD 150352C 3 selecting all the course materials and writing all the discussion questions and assignments. (Id. at 9.) Faculty had limited authority to modify some assignments—those not designed to measure program outcomes—to add supplementary course materials, and to modify discussion questions. (Id. at 10.)

On average, the curriculum development team’s approximately 70 instructional developers each revised 16 of the university’s 2,500 courses each year. (Tr at 209–10.) The courses were usually revised on a one- to three-year cycle, depending on subject matter and student feedback. (Id. at 210–11.) Moreno testified by way of example that the team would aim to revise an information systems and technology course every year, whereas the schedule for revising a math course would be less frequent. (Id.)

To promote student retention from matriculation to graduation, the university assigned each student a “Graduation Team,” consisting of an enrollment representative, a financial advisor, and an academic counselor.3 (Ptfs’ Opening Br at 11.) The “vast majority” of Graduation Teams for Online Campus students were located in Arizona, “with only one individual in Oregon.” (Id.)

Enrollment representatives each worked from a database of 500 to 1,000 people, which included both prospective students and students recently enrolled by that representative. (Tr at 65.) Enrollment representatives typically made 60 to 80 telephone calls per day. (Id.) The representatives’ calls to prospective students involved cultivating relationships, getting to know the prospect’s goals and challenges, demonstrating that a degree from the university was both valuable and achievable, and showing the prospect how to enroll. (See id. at 66.) On average, an enrollment representative would enroll 10 new students per month. (Tr at 101.) Once the initial

3 Plaintiffs’ witnesses referred to the last role as “academic advisor” and “academic counselor”

interchangeably, and abbreviated the position “AC.”

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Apollo Education Group, Inc. and Subs v. Dept. of Rev., (Or. Super. Ct. 2017).

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